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E – Commerce: Essay The topic gives us a brief look on what e-commerce is all about. This topic discuss on what is e-commerce and e-business, the pure and partial company of e-commerce, concept of e-commerce business model and such. E-commerce is defined as the process of buying, selling or exchanging products, services or information using computer networks or internet. Meanwhile, for e-business, it’s a broader definition of e-commerce which includes not only buying and services, but also servicing customers, partnering with business partners and conduct electronic transactions within an organization. E-commerce and e-business is nearly the same, it’s just that e-commerce is subsets to e-business. Then, there’s a differentiation of pure e-commerce company and partial e-commerce company. The difference is the product or service the company sold to their customer. To be a pure e-commerce company, the product should be selling in digital type. Digital product means in electrical form. For example, mp3 file or software. In other word, the product must be intangible which consumer cannot see or touch. Then, the next step is the process. The ordering and payment must be online. The delivery methods should be using computer. In example for delivery methods is download the product straight to pc or computer. This topic also briefs us about the economy. There are three type of it which is brick and mortar, virtual, click and mortar. Brick and mortar or old economy is basically means that the company did not use or have an e-commerce website. The organization simply performs their primary business offline. In other word, they sell their product with a physical shop. In virtual or also known as pure play, the company conducts their business using only online method. The example of this type of economy is amazon.com. Click and mortar is a combination of brick and mortar and pure play. The organization use e-commerce website and proper shop to sell their product. This chapter also showed us the classification of e-commerce by nature of the transactions or interaction which include business to business (B2B), business to customer (B2C), and mobile commerce (m-commerce). In b2b, this type only been used if the participants is businesses or other organization. Meanwhile, for b2c, this type occur when a business’s sell their product to the customer directly while m-commerce, it’ is simply mean that the transactions and activities is conducted in a wireless environment or using mobile phone. There also consumer to consumer (C2C), which means customer sell directly to other customer. For example is e-bay. In all of that, business to business (B2B) is the biggest classification of e-commerce nature of transaction because in business, the organization buys the product in big amount. Topic 1 also covered the business model. Business model is a method of doing business by which a company can generate the revenue to sustain itself. There are six element in business model which include product or service, business process, resources required, supply chain, revenue expected, and customer value proposition. To sustain the business, customer value proposition is very important because it make the different between your company and your competitor. Customer value proposition is basically what make your company so special from your competitor and what can you give to your customer so that they become loyal. Lastly, there is a benefit and limitation in e-commerce. The benefits are towards organizations, consumers, and society while the limitations are technological and non technological.me ensem u bangang. dont sangka clear wata no boya.