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Slogan Magazine
Slogan is a monthly magazine based on news and analysis of advertising, public relations, marketing, media and research sectors in Pakistan. It was launched in 1996 and is published every month by President & Editor-In-Chief, Syed Jawaid Iqbal, for and on behalf of JAWZ Communications (Pvt.) Ltd.

CONTENT:

Slogan provides a wide range of information in the form of cover stories, articles, news, campaign reviews, book reviews, articles, events etc., which highlight the latest trends in Pakistan’s ad and PR world, print and electronic media, publishing, marketing and brand management sectors. International news and special features also take a look at some of the global trends in these sectors.

In addition, Slogan takes its readers into the life of at least three different personalities, ranging from columnists, writers, marketers, advertisers, directors, publishers, editors, celebrities and others, through its interview sections: Dialogue, Profile, Celebrity and One-on-One.

Slogan’s contributors pen down fresh and original ideas. Its cover stories are based on diverse and hot topics like marketing to Generation Next, the menace of wall-chalking, integrating communication through Above-the-Line and Below-the-Line activities, the role of copywriters in the ad world, the scope for publishing in Pakistan, viral marketing, creative event management and so on.

Slogan focuses on creative layouts and provides information in a crisp manner to help readers remain up to date with the current happenings in the exciting world of media and marketing.

TARGET AUDIENCE:

Slogan’s primary readership comprises a large number of professionals from the media, corporate and brand management sectors, business and marketing students, amongst others.