User talk:Iprospect/sandbox

 Pandora (jewelry)

Pandora is an international Danish jewelry manufacturer founded in 1982 by Per Enevoldsen. The company started as a family-run jewelry shop in Copenhagen before transforming to a multibillion-dollar international brand .

Pandora is known for its customizable charm bracelets, designer rings, necklaces and watches. The company has a production site in Thailand and markets its products in more than 80 countries on 6 continents with approximately 10,000 points of sale.

Financial data

Pandora is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2013, Pandora oversaw a 35.4% revenue growth to DKK 9,010 billion (approx. EUR 1.2 billion).

History

Pandora was founded in 1982 by A Danish gold smith Per Enevoldsen and his wife Winnie Enevoldsen. The pair began on a small scale niche by importing jewelry from Thailand and selling to consumers. As demand for their products grew, the Enevoldsens turned their attention to wholesaling. After a successful wholesale venture, in 1989 Enevoldsen hired in-house designers and established a manufacturing site in Thailand, where it’s still located to date. With low production cost and efficient supply chain, the Enevoldsens could provide inexpensive hand-finished jewelry for the mass market. Pandora’s collection grew to include a wide assortment of rings, necklaces, earrings and watches. The Company has since developed into one of the leading jewelry brands globally.

Distribution Network Pandora is present in more than 80 countries and employs more than 9,000 people worldwide. Pandora launched an online sales platform in Europe in 2011, due to the success, the company is currently working to expand its e-commerce to the majority of its markets including Australia.

Products Pandora has a wide variety of jewelry products, among which can be found as follows
 * Charms: They have a variety of more than 600 pieces in sterling silver, carat gold, glass, enamel and pave.
 * Bracelets: They have a variety of bracelets collection including silver, gold, fabric and leather.
 * Rings: They have a range of rings in a wealth of beautiful gemstones and precious metals combined with an assortment of colors.
 * Earrings: They have an assortment of rings made from gemstones. The range covers sterling silver, 14 carat gold earrings and pearl earrings. The collection comes in pendants, hooks and studs.
 * Necklaces and Pendants: They have a series of Necklaces and Pendants in a mix of sterling silver, 14 carat gold and leather. The Necklaces comes with pendants or without pendants.

References
 * 1) Pandora, 2013,”Annual report” http://files.shareholder.com/downloads/ABEA-4ZFRFB/2667354936x0x726400/d98bdcf4-7469-45a1-bb88-aeae531adbba/PANDORA_ANNUAL_REPORT_2013_UK.PDF/d98bdcf4-7469-45a1-bb88-aeae531adbba/PANDORA_ANNUAL_REPORT_2013_UK.PDF
 * 2) Rachlin, N, 2011 “A Danish Fairy Tale Gone Awry” http://www.nytimes.com/2011/12/07/fashion/07iht-ACAJ-PANDORA07.html?_r=0
 * 3) Gustafsson, K, November 2014 “Pandora seeks to Tap ‘Homeless’ Male Shoppers With Web Expansion”, Bloomberg News http://www.bloomberg.com/news/2014-11-11/pandora-seeks-to-tap-hopeless-male-shoppers-with-web-expansion.html

External links --Iprospect (talk) 04:54, 14 November 2014 (UTC)
 * 1) http://pandoragroup.com/
 * 2) http://www.pandora.net/en-au