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Life is beautiful Campaign
“Life is beautiful” is an international humanitarian and media campaign that aims to raise funds for people with disabilities in Vietnam. The campaign was launched by the Vietnam Television VTV in partnership with the U.S based non-governmental organization East Meets West Foundation and the Technology Corporation CMC in December 2009.

The three main goals of this campaign are:

1. To establish a comprehensive database of people with disabilities (PWD) in Vietnam and to promote the database via this website. Each PWD will have an individual profile including verified personal information, disability conditions, contact and bank account details. The aim of the campaign is to register one million PWD in the database.

In addition to this the 10 best organizations that have been supporting PWD most effectively in Vietnam are included in the database. These 10 organizations provide comprehensive care to PWD including inclusive education, genetic consultancy on congenital defects, training, medical operation and rehabilitation based on according to their needs.

2. To raise awareness among the community about the issues that PWDs are facing in their daily lives through a media campaign.

3. To invite organizations and individuals in Vietnam and abroad to directly support PWDs and the top 10 best practices via the online database.

The unique feature of this campaign is that the funding is not centralized and distributed by one party. In fact, it creates a direct connection between the donors (individuals, organizations, business) and the receivers (individual persons with disabilities and organizations supporting them).

The “Life is beautiful” campaign welcomes all individuals, organizations and business in Vietnam and abroad to support us by offering their time, dedication, ideas and financial support. The goal of the campaign is to benefit as many people as possible and make a change to people who need it the most.

Who are people with disabilities in Vietnam?

According to the Red Cross Vietnam, currently there are about 5.3 million people with disabilities, of which 3 million are those affected or suspected to be affected by AO/dioxon. AO/dioxin is a herbicide and defoliant—contaminated with TCDD—used by the U.S. military during the Vietnam War. The number of people with disabilities in Vietnam has also increased due to causes such as landmine, war legacy, natural disasters, traffic accidents, work related accidents and other congenital defects. The government of Vietnam has issued several policies to support PWDs. However, there still exists many difficulties for PWDs. There are approximately 79.13 % PWDs within employment age who are dependent on their families for their livelihoods and 37% of PWDs live in poor households.

 Our Message

Each person’s differences create wonders of life. The internal power and strong will of people with disabilities facing difficulties bring us hope and belief in life. The campaign “Life is beautiful” hopes that these wonders will be extended through your good will and actions. Join us in this campaign to support people with disabilities in need and the top 10 best practice models Embrace the differences today and live a beautiful life!

Who Are We?

The “Life is Beautiful” campaign is a partnership between VTV Vietnam Television, Vietnam Red Cross Society, East Meets West Foundation, CMC and Agribank. The partnership is operated based on a non-for-profit basis. The five partners voluntarily participate this campaign at their own cost to support peoples with disabilities in Vietnam.

VTV Vietnam Television is the national broadcaster of the Socialist Republic of Vietnam with five channels (VTV1, VTV2, VTV3, VTV5,VTV6) broadcasting nationwide in Vietnam and one international channel VTV4 satellite broadcast worldwide. Besides its mission to provide information, communication, education, entertainment, VTV also has a humanitarian mission that is to create large media programs to generate support for impoverished people, survivors of natural disasters and war legacy victims.

East Meets West Foundation (EMW) is a U.S based NGO with a 22 year history of working in Vietnam. For over two decades, EMW has been improving the health, education, and lives of disadvantaged people in Vietnam by building partnerships, developing opportunities and creating sustainable solutions. EMW projects are known for their high quality, measurable results, and significant scale. EMW focuses on four core program areas: education, clean water and sanitation, health, and social infrastructure. East Meets West creates new innovations and applies new technologies to achieve success in their efforts to raise funds and grow meaningful partnerships. To date, East Meets West has invested over $80 million in Vietnam and is one of the largest nongovernmental organizations in Vietnam.

Vietnam Red Cross Society is a member of the International Committee of the Red Cross, Red Cross Association and Red Crescent. Vietnam Red Cross provides disadvantaged people with assistance such as people with disabilities, victims of the war and disasters. The organization supplies medical care for people and calls upon other organizations and individuals to take part in humanitarian activities. For the “Life is Beautiful Campaign” Red Cross has conducted the assessments of the people with disabilities for the database

CMC is a leading information technology corporation in Vietnam who provides technical maintenance and management of the campaign website -www.cuocsongvantuoidep.vn – the centre of the media campaign. Through this website, the donors in Vietnam and abroad can support people with disabilities in Vietnam. CMC has developed the database software that hosts and promotes the 10 best organizations, as well as the one million most in needy people with disabilities.

The Vietnam Bank for Agriculture and Rural Development (AgriBank) is a financial institution with the largest assets and customers base in Vietnam. There are over 10 million farmers and 30,000 businesses currently banking with AgriBank. In 2007, Agribank was ranked by UNDP as the number one business in Vietnam. With a nationwide network Agribank’s role in the “Life is Beautiful” campaign is to provide the bank accounts for individuals with disabilities profiled on the website.  How Does the Campaign Work?

Funds raised from the campaign will go directly to individual disabled beneficiaries and to the organization with the ten most effective programs supporting PWDs.

Profiles of individuals with disabilities in need as well as the list of humanitarian organizations assisting PWDs in Vietnam will be uploaded to the website: www.cuocsongvantuoidep.vn. VTV will produce daily trailers and weekly reportages to promote the campaign and to introduce the website to the audience in Vietnam and abroad.

EMW have developed procedures for the campaign activities including the needs assessments for people with disabilities and methodologies to enter information into the system.Donors can visit the website to learn more about people with disabilities and to make a direct donation through the accounts system set up by Agribank. The software designed and developed by EMW and CMC will gather, sort and classify the data about the people with disabilities according to different criteria making it easy for donors to find beneficiary of their choice. A donor anywhere in the world can donate directly through this system to support a person with disabilities in Vietnam.

Support 1 million individuals

EMW have help to establish the direct relationship between the donors and the beneficiaries including individuals with disabilities through the development of a highly interactive website and other roadshows activities abroad. This process will involve a family assessment form with comprehensive information of the disabled person. The local Red Cross gather information from the local communities. This information is crosschecked by different partners including the local authority, bank creditor before the profiles are uploaded to the website.

To make a direct donation, please click on this link.

To sponsor a person with a disability directly just search for them here. You will then be given banking details to make a deposit. The funds will go directly to the beneficiaries in that province.

Support top 10 Best Practices

A comprehensive research was carried out by the EMW in order to learn about the 50 organizations and groups that have been supporting peoples with disabilities in Vietnam including those affected by AO/dioxin.

An independent panel of high profile experts from different areas including economics, medical care, development and disabilities was formed to provide feedback, verify, evaluate and recommend anonymously the Ten Best Practices from the pool of models. The recommended best practices feature on this site and you can donate to them.

To donate to one of the ten best practice organizations directly just search for them here. You will then be given banking details to make a deposit.

The funds will go directly to the organization of your choice.

Raising awareness about the issues

This campaign will raise awareness about the issues people with disabilities face, and fundraise through a series of events and activities. A humanitarian program will be broadcast on VTV4. This will include news, stories, and features about the issues people with disabilities face and a focus on solutions to these issues.

Learn more here and watch the films here.

Check out events calendar to see the most recent events. We encourage you to support us by attending our events. --Iwilldoan (talk) 04:25, 27 May 2010 (UTC)--Iwilldoan (talk) 04:25, 27 May 2010 (UTC)