User talk:Jakecando

HOW TO CHOOSE AN ADVERTISING AGENCY

If only advertising was a science, there would be a formula which everyone would follow and consumers would respond accordingly. If only. Truth is, persuasion is an intuitive skill. Part fact, part style, part conviction. Part, but only part, science. We have to capture the imagination before we can expect an interested and involved response. In fact, of all the resources available to advertisers, the imagination of the consumer is probably the most potent and least used.

We believe an agency should, through the vision, bravery and down right appropriateness of its work, enable advertisers to realize the potential inherent in every brand.