User talk:Jim at WRB/Hammerschlagen

Re-Creation
I am using this draft not only to learn, but to provide a starting place for an editor in the case that the Hammerschalgen article is ever re-created. I would greatly appreciate some help here: I am trying to stay away from "promotional" content by citing sources that are reliable and more legitimate than the previous links. I seek to document this brand and its usage throughout the United States. It is not my intention to solicit the public to purchase from us or financially gain from being exposed on Wikipedia.

I have done my best to exclude material that will promote a commercial purpose by relying upon notable information presented by neutral third parties in their reporting of our brand over the years. Sometimes, we are just mentioned, but those tid-bits reveal information into the use of our brand and its marks. I have cited only online sources of neutral third parties so that the information published therein can be independently verified without having to go to the library to lookup microfiches. (The only time I cited information directly from Hammerschlagen is when a claim was made that can only really come from them: so the reader can "take the word from the horses mouth," if you will.  When this was done, I tried to corroborate the claims from independent sources as well.) Jim at WRB (talk) 00:01, 10 February 2016 (UTC)

Are the sources provided appropriate in documenting and creating encyclopedia content? Jim at WRB (talk) 16:48, 24 February 2016 (UTC)

Service & Trademarks
The elements of our brand are very comparable to Coca-Cola, so I like to use it as a reference when explaining our brand to people. Unlike Coke, however, we do not sell a good: we sell a service. Our nail driving competition is our service just as Coke's product is soda-pop. Jim at WRB (talk) 17:08, 9 February 2016 (UTC)

Just like Coke, our brand has two primary trademarks. First, we both have a trade dress: a three-dimensional configuration of shapes and designs. Our trade dress comprises of a circular piece of wood with nails protruding from its face around its perimeter and a cross-peen hammer. Our first trademark parallels [//legalteamusa.net/tacticalip/2012/10/18/trade-dress-your-product the Coke bottle]. When people see this three-dimensional trade dress, they immediately affiliate it with the sibling trademark. In our case, this sibling trademark is the word "Hammerschlagen," whereas in Coke's case, the sibling trademark is the word "Coke." The two are synonymous: when one sees the trade dress, they think of the word; and when one hears the word, they think of the trade dress. In Coca-Cola's case, if one hears the word "Coke," they think of the bottle; and when the see the bottle, they think the word "Coke." In our case, if one hears the word "Hammerschlagen," they think of a cross-section of a tree with nails and a peen hammer; and when a person sees a cross-section of a tree with nails and a peen hammer, they think the word "Hammerschlagen." Jim at WRB (talk) 17:08, 9 February 2016 (UTC)

Our brand also consists of other secondary elements. Just like the Coke phrases "Just for the taste of it," "What life should be like," "You are what you drink," and "Do what feels good," we have tag line trademarks: "Get Hammered;" "Get Nailed;" "Got Wood;" "Get Bent;" "Whack It;" and others. The parallels continue: our primary copyright entitled "Hammer-Schlagen Rules" is like [//www.thisamericanlife.org/radio-archives/episode/427/original-recipe "the Coke recipe"]. These elements (the taglines and copyrights) are used in the promotion of the product, but do not replace or serve as the primary marks. Instead, these secondary marks are used in conjunction with the primary marks. In example, "Get Hammered with Hammerschlagen" parallels "Coke, Just For The Taste Of It;" and our Hammer-Schlagen Rules describes our nail driving competition to the public just as the Coke Recipe describes the soda-pop. Jim at WRB (talk) 17:08, 9 February 2016 (UTC)

Article History
Wikipedia has already communicated false information to the public (none of which came from any reliable source). Those statements communicated to the public that it was acceptable to use our intellectual property without our permission because we were not the source or the origin of our trademarks. (We were told by infringing entities that they relied upon this false material in believing that their theft of our intellectual property was lawful.) By providing documentation of actual and real use in the United States by media outlets, hopefully the falsehoods perpetuated over the past decade by Wikipedia could be finally dispelled. The intention of this section is to document the history of the article and important events related to it.


 * Article was created.
 * 2004 October 24: False claim that our brand began in Germany.
 * 2006 May 25: Reaverdrop made the claim of creating of the article.
 * 2012 February 9: False claim that our brand dates to 1810.
 * 2015 March: the article was modified by MelanieN to remove the false claims of German 1810 origin and cited WRB, Inc. as of the "Hammerschalgen" trademark.  — Preceding unsigned comment added by Jim at WRB (talk • contribs) 14:20, 27 February 2016 (UTC)
 * 2015 December 9: the article was nominated for deletion for a lack of significant coverage.
 * 2015 December 16: Hammerschlagen draft article created to provide sources.
 * 2015 December 26: the article was deleted for a lack of significant coverage in reliable sources to demonstrate notability.

Not sure how to look up the historical revisions of a deleted article. Any suggestions? Jim at WRB (talk) 16:45, 24 February 2016 (UTC)