User talk:JoeyCalzo/Brand Engagement

Great work Joey! I really enjoyed the topic you chose when it comes to brand engagement. It felt very applicable to some of the things that we have talked about it our marketing class. I also thought you did a nice job of selecting peer-reviewed journal articles to provide great support to your topic. I also enjoyed the section on collaboration and connectivity. I would have enjoyed if there was a section talking about how brand engagement has adapted with the rise of social media platforms. Overall, great work!