User talk:Juandiegoguzman

Born and raised in Medellin, Colombia, Juan Guzman finished his 5-yr. Advertising degree and started to work at Ogilvy-Colombia as a junior copywriter. After a couple of years, he jumped into a temporary plan B and took a Cambridge International Business course in The University of Sydney, Australia. Once there, he also gained some street-smart experience as a kitchen hand at Nando’s, a well-known fast food chain with restaurants in UK and South Africa as well. He also worked on seasonal jobs: international press guide for the 2000 Sydney Olympics, orange picker in the countryside of Australia, “imagination mover” for a moving company and customer service assistant at K-mart. After two years and half in Australia, he took an around the world ticket that brought him to countries like India, New Zealand, Thailand/Bali, Nepal, Singapore, UK, Italy, Spain, Argentina, and United States. He is a Miami Ad School graduate and was selected as the U.S. Hispanic representative for the Roger Hatchuel Academy in France, which takes place every year during the Cannes Advertising festival. After graduating from there, he started to work for Honda at Concept Café, a Miami Hispanic creative shop. His work has been awarded in advertising competitions like The OneShow, National Addys, YoungGuns and New York Festivals; also, at the most important Hispanic Advertising festivals in the world such as FIAP, El SOL, and El OJO. He recently worked as a creative director in GlobalHue -Detroit, the multicultural ad agency of the Decade by Advertising Age. He created spots for Jeep for the General and Hispanic market, and for Dodge and Chrysler in the multicultural space. He is expected to join the creative team of LatinWorks, Austin- and direct the team that will work on the Chevy account from 2011. Juan Guzman believes in the human value ad creativity needs to convey in every single message. “It’s not only about being different and witty. Communicate a message that empowers human behavior in a positive and entertaining way is a must. After all, it’s