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Heera Zhaveraat (HZ International )
Heera Zhaveraat (HZ International ) is an Indian monthly business magazine published by PJ News and Information Bureau Pvt. Limited, in publication since 1994 that carries news, current affairs and business programming of gems and jewelry industry worldwide. Heera Zhaveraat (HZ International) Magazine is now in its 15th year of publication and is South East Asia's oldest English-language monthly, industry-related trade journal and is among the most widely respected publication among the international gem and jewellery community. HZ Magazine has a controlled circulation and reaches the owners of jewellery stores, as well as decision makers who manage gem and jewellery related businesses, in India and abroad. The magazine is also selectively distributed to other decision makers in the trade. HZ Magazine has a rapidly growing paid subscription base among an expanding consumer readership in India and abroad. Heera Zhaveraat group reported that with a readership of over 3.14 million annually as one of the largest selling diamond trade English-language monthly.

History
With the rich resourceful industrial information, a publication venture has been brought to light under auspices of PJ News & Information Bureau Pvt. Ltd. in the form of Press Journal. In 1994 with the treasure of knowledge inspired from slogan: EXPORT & FLOURISH. In the background after studies the founder RAJESH BAJAJ. Prior to Heera Zhaveraat launch in magazine style 2000, there were only a few magazines in India aimed at Diamond and Jewellery sector. The most notable were Heera Zhaveraat (The Pioneer), Most of these magazines positioned themselves as complete industery magazines, rather than focusing on a certain segment. In 1994, Heera Zhaveraat was launched in India, aimed at "up market metro Diamond". Initially, Heera Zhaveraat took a conscious step not to publish too much international content. Their intention was to be as local as possible and gradually expose readers to international jewellery trends. Heera Zhaveraat magazine issues following the launch, featured almost 50% of local content. According to Rajesh Bajaj, Managing Director of PJ News and Information Bureau “ Globally Heera Zhaveraat (HZ International) provides jewelers, diamond dealers and manufactures with the key analytical information they need to succeed in the diamond industry. Pricing availability and market information in the Magazine provides a critical edge in the complex and competitive Diamond, Gems & Jewellery marketplace, Due the price sensitive nature of the market, Heera Zhaveraat could not increase its cover price for almost a decade. The cover price was eventually raised to 250, on completing a decade in India.

Diamond was noticed as a singleton commodity that had to be imported, processed in India value-added & then exported to earn free foreign exchange, outsourcing global service oriented trade, PRESS JOURNAL decidedly dedicated to spread the news & information analysis amidst readers in the format of monthly magazine HEERA ZHAVERAAT (in it all) English as also vernacularly.
 * HEERA means Diamond
 * ZHAVERAAT means Jewellery

== EDITORIAL CONTENT ==

Editorial content covers the current news and business trends in the international gem and jewellery industry featuring corporate and personality profiles, as well as special reports on the latest happenings in the industry as well as about the challenges it faces. New products in the field of gems, jewellery, machinery, equipments and tools are all identified in the Trade News section as well as in special reports. The Magazine offers great opportunity and remarkable advantages to every client, to meet the right buyers, in right time, with right platform, which makes the deal, and secure one’s own share in the new market HZ has proved to be a “Golden Bridge” to reach to your targeted and valued clients and also explore new horizons of global business. HZ introduced with the objective of promoting Diamond, Gem & Jewellery, Gold, International Trade and Services. We also assist overseas trade delegations to seek business opportunities with the World! This helps Gems & Jewellery Industries to have more business in co-operation.

By virtue of societal partnership with leading organizers in the International market. With improvised level of services as per required market trend, viz, quality & process driven. Ne – plus - ultra or ultimate best “Heera Zhaveraat (HZ International)” was followed by marvelous vision and planning would lead to remarkable success. It is well spread around the world especially in US, Belgium, Bangkok, Hong Kong, Japan, Italy & China. The Magazine a lush and lavish publication reaching out to the target audience in the classical possible way Special Issues are being published with an exclusive & Honey-bee-like collective matter, fact figures, details & data’s, interview & analysis. It’s a grace of the valued readers, advertisers and Co-operative well-wishers for a real helping hand with encouraging readership. Heera Zhaveraat’s mission is to give our subscribers the best information – quickly, efficiently and consistently knowledge is power, all stakeholders together sharing knowledge is a royal road to your global business. Contents of mining news, industry insights, fair news, latest Jewellery trends and business trends in the international Gems & Jewellery industries. “Heera Zhaveraat (HZ International)” has become a steady and reliable source of information on an international scale, with foreign correspondents in Bangkok, Hong Kong, Israel and USA. Our goal is to cover diamond hot news and to anticipate and promote the newest developments in the sector with reports, articles, and news flashes and in depth interviews. Advocating Indian views, Glory and sparkle development overseas authentically with the help and updated reports from USA! Aim is to achieve notable media mileage and capacity to grab a valuable scope for the projection and publicity of the companies featured therein.
 * HZ the Pioneer, India based on Diamond and Jewellery Trade Promotion Magazine.
 * HZ will enable to finalize your marketing strategy.
 * HZ International Magazine is a targeted Business Magazine.
 * Present at all the major, International trade fairs;
 * HZ is a high quality lush and lavish Magazine, printed by state of the art machinery.
 * Apart from regular distribution HZ is the only Magazine who distributed 5000 additional copies complimentary to direct consumers.
 * Special Issues on major events, shows, exhibitions say - Basel - Switzerland Special, JCK – Las Vegas, USA Special, IIJS - India, Hong Kong Jewellery & Watch Show Special - HK, same special issues are publishing with an exclusive & Honey-bee-like collective matters, facts figures, details & data’s, interview etc. by focusing Gujarat, Rajasthan shows related to Gems & Jewellery Industry
 * It is only monthly Trade Magazine that celebrates festivals; by publishing special issues say - Valentine Special Issue, Diwali Special Issue, Trade Mela!
 * Even today Heera Zhaveraat has enjoyed a feel good factor in addition to be pioneer by publishing monthly issue! It’s a grace of our valued readers, valued advertisers & Co-operative well wishers to be a real helping hand; with encouraging readership.
 * HZ supported by India’s vibrant Diamond Jewellery Industry with all the possible Co-operation from FICCI, CII, GJEPC, MDMA, DEAL, IDI, GJII, MDEA, BDB, and SGCCI like NGO’s.
 * Facilitate and encourage participation of Indian exporters at International Trade Fairs worldwide especially for the newly open avenues.

Position in the Market
GEM & JEWELLERY TRADE FAIRS Heera Zhaveraat (HZ International) is represented at every major gem and jewellery trade fair in the world, including VicenzaOro 1 and 2, BaselWorld, JA New York, G.L.D.A. Tucson Show, JCK Las Vegas, G.L.D.A. Las Vegas, the Hong Kong Shows, the India International Jewellery Show in Mumbai, Jewel Fair Korea, Istanbul, Watch & Jewellery Dubai and the two Bangkok Gems & Jewelry Fairs held in February and September. Additionally, we are also the organisers of the Royal Wedding Exhibition Shringaar at Surat, Mumbai in India and co organizer of Sparkle International Jewellery Show and Vibrant Gujarat at Ahmedabad, India. Magazine circulation numbers, region served

India now rises up a destination for tourists’ interest (at No.10) in the world. Heera Zhaveraat is dedicated to a holistic approach to growth and so is minting its circulation path. Our resourceful inspiration is MAHAAMAHIM former President of India, Dr. APJ Abdul Kalam’s view: “India needs to marry spiritual growth with economic growth, without that no amount of venture capital funding or entrepreneurial push from organization would make any big difference.” Overall Heera Zhaveraat has a regular readership of 5,00,000 valued personalities. These personalities are attached & related with the Gem & Jewellery Industry! Additional about 25,000 personalities are selected potential class. They have quality and touch of royal richness! All they are known by industry as an “Exclusive Buyers” with the test of tradition as well as keen sense to buy ultra-modern in exclusive art in precious metals & sparkle! Out of our total regular readership 60% readers are Indian citizens and rest 40% readers are from the globe around. The summary our normal readership is as under.

Magazine circulation numbers, region served
India now rises up a destination for tourists’ interest (at No.10) in the world. Heera Zhaveraat is dedicated to a holistic approach to growth and so is minting its circulation path. Our resourceful inspiration is MAHAAMAHIM former President of India, Dr. APJ Abdul Kalam’s view: “India needs to marry spiritual growth with economic growth, without that no amount of venture capital funding or entrepreneurial push from organization would make any big difference.” Overall Heera Zhaveraat has a regular readership of 5,00,000 valued personalities. These personalities are attached & related with the Gem & Jewellery Industry! Additional about 25,000 personalities are selected potential class. They have quality and touch of royal richness! All they are known by industry as an “Exclusive Buyers” with the test of tradition as well as keen sense to buy ultra-modern in exclusive art in precious metals & sparkle! Out of our total regular readership 60% readers are Indian citizens and rest 40% readers are from the globe around. The summary our normal readership is as