User talk:Karma-movie

Karma is a Tamil movie produced by Creative Criminal productions and Directed by Arvind Ramalingam. Karma gained attention even before the movie was launched with its innovative advertising strategy asking people "Do have guts to act in the movie?"

The film is produced and directed by Arvind Ramalingam, an award winning advertising professional from Chennai. Karma challenged aspiring young artists by asking them if they have to guts to act in such a bold role as the lead character.

The reason behind this, as explained by the director was that during narration to various established actors, almost all turned the role down due to the dark and negative shades that the lead character will be portraying. Hence, in an interesting move, the actor hunt was begun with the use of the internet and social media.

In this new talent hunt for the Tamil industry, aspirants were asked to visit the website www.karma-movie.com for details. There they were asked to email their pictures and video samples. The shortlisted applicants were uploaded in Facebook page of Karma - the movie, where friends, fans and the public can ‘like’ the actors. The actors that garner the maximum votes will be invited for auditions with the crew before the final cast is announced.

This innovative way of talent hunt immediately caught media attention and went on to register more than a million views within 10 days of the launch. The movie website even crashed due to the unprecedented traffic.

Karma - The movie will go on floors in the month of February and will hit the screens by the second half of the year.