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OVERVIEW OF MEDIA IN ZAMBIA-By Kelvin Musonda Chisanga

Zambia has one [[National Broadcaster]], thus Zambia National Broadcasting Corporation (ZNBC) a state owned entity, and one privately owned Christian television station, Trinity Broadcasting Network (TNB) and the list includes Muvi TV and Central Broadcasting Corporation. Fifteen (15) or more radio stations, three of which are government owned entities. In the print media category there are eight newspapers two owned by the government while the rest are privately owned and have got independent operations, of course regulated by the state agencies. There are more than five popular magazines that produced and these supply national information.

Zambia’s Statistics – Population			11.5 million

Radio Estimated households with working radio sets	1.2 million

Estimated number of radio sets				1.5 million

Estimated Radio reach (all ages) over			6.5 million

Television Estimated number of households with TV sets	850,000

Estimated number of working TV sets			900,000

Estimated Television reaches				5 million

Colour TV household					400,000

ELECTRONIC MEDIA

TELEVISION STATIONS

Znbc TV – has an estimated reach of 3.5 million and covers all towns and adjacent areas along the line of rail and provincial centers. Peak viewing time is 18:30 hrs to 21:30 hrs which coincides with the main news at 19:00 hrs.

Trinity Broadcasting Network – TBN is privately owned and offers free public television broadcasting in Zambia. It currently has three independent television networks located in Central Province, Copper belt Province and Lusaka Province and Southern Province up to Mazabuka. It operates 24 hours daily. Estimated viewer ship, 2.5 million.

Muvi TV – New TV station has been operating for close to 3 years now. Operates within Lusaka only, reach is 70km radius of Lusaka city. The station is able to carry outside broadcasting from everywhere within Lusaka. Operates 24 hrs.

RADIO STATIONS

Radio 1 – Listening peak times are 06:00 - 09:00hrs, 12:30 -13:00 hrs, 18:00 hrs – 21:00 hrs. Covers the whole country with a listener ship of 3 million which cuts across all ages and education levels in both urban and rural areas. On this station programmes and adverts are aired in 7 main vernacular languages, all broadcasts are done in vernacular.

Radio 2 – Peak listening times are 06:00 – 08:00 hrs and 19:30 – 21:00 hrs. Reach is national with an estimated listenship of 3.2 million. The frequency of listening to radio 2 increases with education with more listeners coming from secondary school and higher levels of education. This can be attributed to the fact that radio 2 broadcasts in English and has educational and informative programmes.

Radio 4 – Peak Listening times are 06:00 – 17:30 hrs and 18:00 – 22:00 hrs has a listenship of about 1.8 million. Radio 4 covers towns along the line of rail and reaches as far as the tourist town of Livingstone.

Radio Phoenix – A privately owned radio station, Radio Phoenix has evolved to become more than just Lusaka’s community radio station. Its reach is as far as the Copper belt and most towns in Central Province along the line of rail. Its target audience has also moved from the younger generation to a more mature audience because of its interesting national interest talk shows and discussions which encourage listeners to participate by phoning in. The language used is English. Accepts vernacular ads. Reaches about 2.9 million listeners. Peak listening time’s 06:00 – 18:00 hrs and 19:00 – 22:00 hrs.

Radio QFM – A new privately owned 24 hr radio station, it covers a radius of between 120km and 150km form Central Lusaka and parts of Central and Southern Provinces. Its listeners range from the working class, motorists and academics and students. It has an estimated listenship of 1.3 million.

Sky FM – A 24 hour contemporary music-led commercial radio station. It is aimed at people who are part of the mainstream modern Zambia cutting across all income groups. Target audience is 25 – 49 year old. The studio is situated in Monze between Livingstone and Lusaka. Reach, apart from Southern Central Zambia to Choma, Lusaka, and Kabwe and beyond Kapri Mposhi. It has an estimated listenship of 1.2 million.

Radio Icengelo - A Catholic run community radio station it accepts all adverts except those promoting alcohol and cigarettes. It has a wide and universal appeal and is very popular among housewives. Based in Kitwe, reach is Copper belt and Lusaka.

Yatsani Radio – This community Radio station is also run by the Roman Catholic secretariat in Lusaka. It is run on a smaller scale than its sister station Icengelo. Yatsani is strictly a Catholic radio station.

Radio Lyambai – Is a community radio station based in the rural town of Mongu in the Western Province of Zambia covers most of that province. Broadcasts in Lozi, a local language.

Radio Chikuni – Catholic owned community radio station Broadcasts from Monze in the Southern Province of Zambia, covers all major towns and all outlaying rural areas in that province, languages, Tonga and English.

Breeze 99.6 FM – Is a privately owned radio station based in Zambia’s Eastern town of Chipata. Covers a population of about 600,000 people which is 45 per cent of the estimated regional population of 1,373,000. Language, Nyanja and English.

Radio Yangeni –This is a newly established Catholic community radio station based in Mansa in Luapula province. It has a 85km reach from the line of rail. It broadcasts from 09:00 – 21:00 hrs everyday. Reach is 400,000.

Target Audience for the last four radio stations includes villagers, small scale business, commercial farmers, civil society and the general public. Groups found in their areas of operation.

5 FM Radio – The latest radio station to grace the Zambian Airways. Still in its infancy reach is Lusaka and surrounding areas. The station is run by seasoned broadcasts Matteo Phiri, Frank Mutubila, Sam Sakala and Hermengildo Daslva. The station derives its audience primarily from the older mature citizens. The younger generation will also be catered for. 5 Fm Radio will focus on lifestyle issues, current affairs, profiles on movers and shakers, business new, the environment, etc. Coverage – 100 kilometers stretchig to Chisamba in the North, Munali Hills in the south, Chongwe in the East and beyond Mwembeshi in theWest. Estimated listenship is 1.7 million.

PRINT (PRESS) MEDIA – NEWSPAPERS

Times of Zambia – Printed daily and is government owned. It has a circulation of 25,000 copies nationwide and a readership of 7 per copy. It is considered the premier newspaper and subscribed by government, corporate and embassy houses. It is also popular among office workers. Reach is national.

Zambia Daily Mail – Printed daily and owned by the government it has a estimated circulation of 20,000 and a readership of 5 per copy. It is read mostly by office workers and women because it has a good extensive features section. The youth and unemployed are among this paper’s large number of readers because it has not less than two pages of employment ads. Reach is national.

Post Zambia – printed daily and purely owned by Mr. Fred M’membe a lawyer and journalist by professional, whose stance has been a political neutral person in the country and African continent. The post Zambia is widely known on the African continent and it is the best paper selling nation wide with trustworthy news objectivity.

Paranoma Images – behind this name is The Monitor & Digest newspaper that is printed weekly on Tuesdays and Fridays, this paper owns by one Ng’andu Mwananjiti. The pan African newspaper is put to focus on issues relating to the democratic processes and matters of interest to the general public in its forum. Weekly Angel – The prints out takes place every week, the paper is purely owned by the Roman Catholic; the panacea is made to fill the put a cap on of Advocating for undeveloped society