User talk:Kuleen

TAM Media Research, India
TAM Media Research is a JV between AC Nielsen/Nielsen Media Research & IMRB International/Kantar Media Research. While AC Nielsen is a VNU organization, IMRB International is a part of the WPP Group.

'TAM Media Research’s business objective is to Fuel Media Insights That Drive Businesses. This central media research hub provides the following services to the Indian Media Industry:'

•TV Viewership: This division answers the Who, What, Why, When, Where and How of TV programme consumption across the 306 plus TV channels on the Indian skies. This Viewership analysis is based on what is one of the largest TV Peoplemeter Panels in the world with around 35,000 sample individuals across 151 towns representing all the Class-I towns polled every week for their viewership habits!

•Advertising Information Service: Set up in 1970, AdEx India, country’s advertising monitoring and information POWERHOUSE. It is one of the largest monitoring services in the world covering advertising information across 130+ TV, 800+ Newspapers & Magazines and 15+ Radio FM stations. This ad information warehouse tracks 582 product categories across sectors that cover a whopping 145173 brands. Information sets include Ad Spends, Promo Spends, TV campaign monitoring & certification, Ad creatives, Newspaper Revenues Track (beyond Display Ads), Ad Industry annual estimations etc.

•PR Track: Eikona PR Track, was set up as the PR monitoring and analysis division in early 2004. The clientele traverses across Multinational organizations and Indian giants across sectors like Banking, Insurance, FMCGs, Automobile, Pharmaceuticals etc., Eikona analysis reports, within a short span, has been able to provide valuable insights for Client’s in Marketing & Corporate Communications exercises. This service covers media (editorial) coverage analysis of brands and corporate entities across TV, Newspapers, Magazines, Internet and Trade journals. Eikona has been set up in technical collaboration with Media Measurement Limited (MML), UK, world’s leading PR measurement consultancy.

•Insights & Analytics: S-Group division has been specially created to provide analytical insights in the domain of Advertising Planning & Broadcast Management. Today, where “clutter” is the only constant, both advertisers and broadcasters are trying to maximize ROIs. This division helps Broadcasters and Advertisers maximize their media investments for the most efficient Audience ROI.

Bringing in value-adds to the industry is TAM Media Research’s forte. It has won accolades at various International Research and Communications seminars. Some of the recent achievements have been: ESOMAR Asia Pacific Conference in Shanghai where it won the Best Paper Award for its paper on measuring the effectiveness of In-program Product Placements and subsequently at finding a place among the top 10 entries at the WAM Conference in Geneva in 2004. In March 2005, TAM India again hoisted the Indian Flag when it won accolades for another research paper presented at the ESOMAR Conference in Tokyo, Japan. This was followed by the Best Paper award for its paper on “PENTA-GRATION! A new technique to measure TV sponsorships” at the WAM 2005 conference in Montreal in June.

Speedy deletion nomination of Wikipedia:Articles for deletion/TAM Media Research


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