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Online Public Relations
Online Public Relations (E-PR) is one kind of internet-related public relations technique by functioning the web influence of the internet. Online Public Relations aims to make desirable comments about an organization, its products and services,news viewed by its target customers and lessen its undesirable comments to a large degree. Online PR shows differences from traditional public relations.One of these is associated with its platform. Comapred with traditional public relations channels(such as TV,newspaper,radio and magnzine), online public relations expand its approach network to the internet,from search to social platforms. In the era of digital marketing ,the major online PR tools for the PR professional and marketers such as content marketing, Search Engine Optimisation(SEO) are the results of mixture of digital technologies and public relations.Those approach have become the mainstream digital marketing machines and learning to take advantage of these marketing tools is the essential part of modern PR strategies.

Differences between online PR and tradition PR

 * The organizations can communicate with its audiences directly through a variety of online platforms instead of depending on the media channels only
 * Audiences exposed to the information are linked to the network and then the flow of information is multi-direction among people
 * Multiple sources of information provided can be accessible to audiences
 * Audiences are entitled to the right to review, comment and assess

Practices in digital marketing

 * Buzz marketing
 * — Preceding unsigned comment added by LUCASSHAO0801 (talk • contribs) 21:45, 11 March 2018 (UTC)
 * — Preceding unsigned comment added by LUCASSHAO0801 (talk • contribs) 21:45, 11 March 2018 (UTC)
 * — Preceding unsigned comment added by LUCASSHAO0801 (talk • contribs) 21:45, 11 March 2018 (UTC)