User talk:Lian141

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Hello, Lian141, and welcome to Wikipedia! Thank you for your contributions. I hope you like the place and decide to stay. Here are a few links to pages you might find helpful: Please remember to sign your messages on talk pages by typing four tildes ( ~ ); this will automatically insert your username and the date. If you need help, check out Questions, ask me on my talk page, or ask your question on this page and then place  before the question. Again, welcome!
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Your submission at AfC Then and Now (retailer) was accepted
 Then and Now (retailer), which you submitted to Articles for creation, has been created. The article has been assessed as Stub-Class, which is recorded on the article's talk page. You may like to take a look at the grading scheme to see how you can improve the article. You are more than welcome to continue making quality contributions to Wikipedia. . Thank you for helping improve Wikipedia! Libby norman (talk) 18:28, 31 March 2014 (UTC)
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Explaining reversion of your edit to Then and Now
Hi Lian141, just to let you know I've reverted your edit, which placed the company name in capital letters. This is not usual style on Wikipedia unless we are dealing with an acronym (such as IKEA) and placing the company name in caps in this way looks somewhat promotional when Wikipedia is an encyclopaedia so has a duty to be neutral and non promotional. Hope you understand, but happy to discuss this via my talk page if you need further clarification. Many thanks. Libby norman (talk) 16:43, 1 April 2014 (UTC)

Lian141 (talk) 17:00, 1 April 2014 (UTC)
 * Hi Libby, our logo is in caps and we have ensured as much as possible that all articles mention us in caps also. This is how we represent the company and in order to keep it consistent with our trade mark we request that THEN AND NOW is kept always in capital letters. thanks

Lian141 (talk) 17:00, 1 April 2014 (UTC)


 * Hi Lian141, the problem is you don't 'own' your article once it's published on Wikipedia and the approach that you can tailor a company page to suit your branding requirements doesn't work here. You are also likely to breach a number of guidelines to do with conflict of interest if you are writing and editing on behalf of an organisation and are paid for these activities. My advice is to read around some of the guidelines on Wikipedia before you make further changes that might imply this is editing with an agenda on behalf of a commercial organisation. In particular, look at paid editing, PR and marketing and covert advertising. Sorry to hit you with t&c, but it is important that you are aware of this guidance. Hope that helps. Libby norman (talk) 17:16, 1 April 2014 (UTC)


 * Hi Libby, this is nothing to do with paid PR or similar. I am simply pointing out that THEN AND NOW should always be in capital letters as that is the way the company is represented and any other way of writing it may be confusing to the reader and contradictory to how the retailer is known. So you're saying it is not possible?

Lian141 (talk) 17:25, 1 April 2014 (UTC)


 * Also, the retailer is also known as ThenAndNowShop (with or without gaps between words) due to its website address. Is it possible to add that to the article or have that title redirect readers to this page as well?

Lian141 (talk) 17:34, 1 April 2014 (UTC)


 * Hi Lian141, I can't see another example of a company name on Wikipedia that is capped up and isn't an acronym – it makes no logical sense and smacks of an attempt to brand. If you find one, please let me know. I note also that the better references used in the article (Daily Mail and The Independent) don't cap up the name, so why would Wikipedia? Also, the title of the article should correspond with its name in the lede (opening para) and other places. On the other point, think it would be acceptable to say Then And Now (also Then And Now Shop) in the lede. I am happy to accept your word that this is not paid PR or similar. Hope that helps and I've sent you a welcome message so you can read round some of the other guidance. Libby norman (talk) 17:49, 1 April 2014 (UTC)

You can keep it as Then and Now rather than Then And Now but please also link Then and Now Shop to it. I will perhaps edit to add within article also, but this article should come up should Then and Now Shop be searched. Thanks