User talk:Linxiuyun93

In the modern century, the progressive of information technology is incredible developing especially in the evolution of smartphone device industrial. People in past decade would never thought about that touch-screen smartphones could be exist and commonly used by today. However, as increasing demand of smartphone by recent century, the competitions between smartphone businesses dramatically increased as well. Unfortunately, many of smartphone products might not survived in this industrial because functions of smartphone device cannot satisfy the human desires. The most outstanding and successful of Smartphone Company today is undoubtedly belong to Apple. Even though Apple became the leader of smartphone industrials, there still have several completive companies have abilities to vie with Apple such as Samsung and HTC. Moreover, the main purpose of this research paper is to analysis HTC one, the new smartphone product by HTC Company, through legal, social, ethical, and security aspects to see how does HTC one survived from this field. HTC One is HTC Corporation (HTC) in the 2012 Mobile World Congress (MWC) posted on a smart phone series, including 3 models: HTC One S, HTC One V and HTC One X, which HTC one X is the most powerful of a configuration. All three phones covers high end market, have adopted the HTC Sense 4.0 interface (Based on Android 4.0), and all have superior photo taking strength and Beats audio (Berk). However, New HTC One which contains more functions such as HTC Zoe that allowing camera captures up 20+ photos and make a 3 seconds video, and HTC Boom Sound that given a powerful auditory effect and allowing users to share music with friends (Berk). Now, that’s move on to the potential effects that supporting HTC One become a popular product in the smartphone device industrial. The wisest choice of HTC Company ever made is to make a legal settlement with Apple because avoiding the legal issue with Apple Company will help HTC developing much further in the field of smartphone device. “Apple and HTC announced Saturday that they had reached a global settlement that includes a 10-year patent licensing agreement and dismissal of all current lawsuits between the two firms” (Seitz), it’s showing a good opportunity that HTC Company has 10-year time limit to change its social statue in smartphone industrial and a good chance to build up a loyalty customer base by showing the better structure and quality of HTC smartphones. Even though “Apple likely will get $ 6 to $8 for every Android-base smartphone that HTC sells” (Seitz), it is still better than to pay a large amount of patent infringement penalty by lessons drawn from “Samsung and Google’s Motorola Mobility unit are involved in smartphone patent litigation with Apple, Apple won a $ 1.05 billion damage award form Samsung in a U.S. patent infringement trial” (Seitz). In briefly, without patent legal issues with other companies, it brought a huge advantage to HTC Company on the way of successful. The outstanding functions of HTC one brought much convenient to human social life. Entertainment plays the important role in recent human social life. Except the powerful beat audio and amazing camera zone function of HTC one, “But from an S&V perspective, it’s great –looking display and solid audio performance-via either aptx Bluetooth or the front-facing speakers-make it an ideal traveling companion” (Berk), the large screen and rapid of speed build up the new HTC one as a better companion for travelers and gamers. Moreover, with 25GB of Dropbox space free for two years allow college students and office workers easily review their assignments and documents in any places. Also, the battery life makes another noticeable characteristic out of the field,   “HTC has gone some distance in addressing the shortcomings of recent flagships (more memory and better battery performance, plus a better-mannered Beats Audio implementation), though geekier users will still want a device with swappable micro SD cards and batteries (Berk). As result, the thoughtful function of New HTC One would convenience users in their daily life base’s needs. Another noticeable characteristic of HTC Company that helps they become success in smartphone device industrial is ethical. The HTC Company formed the code of ethic from four aspects people, environment, supply chain, and community (HTC website). The code of ethic in people section, mostly talk about human rights, working hours, and health & safety of employees’, which directly shows the humanity that HTC Company concerns the condition of workers and suitable environment working place for staff. From the environment section of ethical code, “take-back program in the U.S. which enables consumers to return used electronic devices at no cost for reduce or recycling and introducing a pilot program to remove device chargers from our sales packaging” (HTC website),which explores the HTC Company is using specific measures in order to take responsibilities for protecting environment. Therefore, the code of ethic of HTC Company helps consumers to understand how they take responsibilities for producing and providing after-sold service for consumers. Lastly, security problems became the most weakness of HTC products that will affect the developing of the company. However, the efficiency that Company took for solving problems would satisfy customers. On February, 2013, the FTC said that HTC America “didn’t design its products with security in mind” and “undermined the security protections built in to the Android operating system” (Bradshaw), however, HTC Company representative modest to admit mistakes and enhance the security problems immediately, “working with our carrier partners, we have addressed the identified security vulnerabilities on the majority of devices in the US released after December 2010. We’re working roll out the remaining software updates now and recommend customers download once available” (Bradshaw). The attitude that HTC faced on the problem was righteousness and the efficiency that they took improve security is rapidly, which shows the positive attitude to dealing with overcoming obstacles. Overall, HTC as a successful smartphone industrial in the recent century, not only because it’s outstanding smartphone functions, but also it’s good decision making on patent agreement with Apple, social responsible, and positive attitude while they faced problems. Also, people have to thankful these little devices would bring much convenience into our life and makes our life much easier.

Reference 1.	Seitz, P. (2012, Nov 12). Apple gets cut of HTC smartphone sales in legal deal. Investor's Business Daily. Retrieved from http://search.proquest.com/docview/1151141292?accountid=14541 2.	Berk, M. (2013, Jun). Better beats plus: HTC. Sound & Vision, 78, 59-61. Retrieved from http://search.proquest.com/docview/1400168393?accountid=14541 3.	Bradshaw, T. (2013). HTC settles with FTC over security flaws. FT.Com, Retrieved from http://search.proquest.com/docview/1312292840?accountid=14541 4.	Business: Android alert; HTC's patent problems. (2011, Jul 23). The Economist, 400, 64. Retrieved from http://search.proquest.com/docview/878903054?accountid=14541 5.	HTC Corporation. (2013). Corporate-responsibility. Retrieved from http://www.htc.com/us/about/corporate-responsibility/