User talk:MKitson

AmazingUniverse.com Inc.
AmazingUniverse.com Inc is the holding company of WineRackStore.com and DiscountWineCellars.com Both sites are dedicated to informing wine collectors the proper storage techniques of wine bottles.

It was started in 1995 but not incorporated until 1999 by Michael Kitson and his wife Denise Kitson. Both Michael and Denise moved to the United States in 1994 as he was hired to open a business in Washington State. Pacific Meridian Lumber was closed in 1995 because the parent company lost it’s financing.

Michael created AmazingUniverse as a mechanism to promote added value wood products such as wood shelving systems to mass merchants. These mass merchants included, Target, Costco, Fred Meyer (Kroger) amongst others. Over time, products evolved from wood shelving systems to wine storage systems for wine collectors and home hobbyists. It became apparent that offering and educating people using the internet should be a major focus of their business.

Nearly all the wine rack designs were original designs by Michael Kitson. The designs of the wine racks all started with the concern to make sure they are strong, durable, easy to add to and attractive. By automating the production processes, significant cost savings have been achieved which allows lower price points.

Currently the web sites have significant content about how to manage and store wine.

The web sites offer products primarily made from different species of wood. Currently the wood species are Pine, Fir and in the near future Redwood.

Wine Rack capacity varies from 12 bottles to 192 bottle capacity. With combination of various units a wine collector can store thousands of bottles and create at very low cost wine cellar.