User talk:Magezi sadat/sandbox

perfumes in uganda.

Uganda has been dependant on importations for quite a long time,proceedings to start massive industrialisation started during the colonial era where so many people depended on white men factories of products including soda and coffee to mention a few. The massive mordernisation including a new age of the youths who are extremely exposed to the western culture and styles,has influenced the need for a few Ugandas to start marnufacturing perfumes locally by simply blending chemicals and perfume oils.

The market before was only dependant on imported perfumes that cost much more expensive than just what most Ugandans can aford. Most Ugandans are between the age of 20 to 45 years and educated meaning they are very much aware of internatinal brands and styles of fashion because of massive advertisements on telvision and branding.

Most young people of this generation are highly immitating the western culture in terms of style and look.Hence the growing market for luxurious products and look alike brands. people in Uganda buy perfumes as a social status symbol of love and self actualisation.They want to smell good and feel comfident.

most local traders in Uganda that deal in perfumes ,import them from Dubai and Europe. Dubai is Uganda's BUSSINESS HUB because of the proximity.And Dubai is a better choice for selection of perfumes because of its history of using perfumes as a culture. The generation of entreprenuership as away to battle poverty has resulted to small scale factories of local manufacturers of perfumes in order to dodge a huge tax revied on imported products.

StepAhead perfumes is one of the small scale perfume makers who mix and sell perfumes to local and middle class Ugandans. An average bottle for a perfume in Uganda costs 50000 ugsh,and most of the people in Uganda still associate there test with big brands. According to stepahead perfumes who started as stepahead marketing agency,to survive in the perfume business in Uganda you have to be more creative and produce perfumes that are long lasting with agreat note and a great scent. Because of little technology in manufacturing, not so many local people know how to preserve perfumes. And because of competition with imported perfumes,one has to rely on immitating international brands o perfumes in order to maximise sales. The local distillations are far from achieving agreat scent,yet most Ugandans preffer it exactly but cheaply.

MAGEZI SADAT has been nominated as an entreprenuer by pakasa youths awards and yet his only business has always been perfumes. people in Uganda understand the imortance of using perfumes and the numbers are growing every single day. Early companies like cris adams and rasasi collections make sucks of money because they had potential of designing packages,on contratry with the new phenomen of BUY UGANDA BUILD UGANDA.Most Ugandans prefer buying locally asembled and manufactured products than imported ones. This idea is also working for stepahead perfumes,by offering lower prices for seemingly equaled value with international brands,stephead perfumes is maximising sales not only out of sympathy to support fellow Ugandan but also to get real value for money.

MARKETING There has been also efforts to turn perfume POSTERS which previously had white female and male models into black models.In a comference organised by MAKERERE UNIVERSITY BUSINESS SCHOOL, one guest questioned MAGEZI SADAT why the posters had a white model insteady of a black model. It is not racism,but most Ugandans want to respect the fact that the products made are directed to there nature,and most of them have become more patriotic. While as most youths may follow different people on different platforms,when it come to perfumes,they feel so much attachedand would want a more personal reason to buy,since perfumes trigger memorises and enhence the mood.

most perfumes are sold in the following areas.

kampala road senana hyper market Accacia avenue,mall freedom city shell rubaga road Galiraya plaza stepahead shop gns https://m.youtube.com/watch?feature.be&v=Mg5p5roG4BOplaza