User talk:Mamun Hasan Bornil/sandbox

ARVEA Nature
ARVEA

ARVEA is an international direct sales company founded in 2013 by Tunisian entrepreneur Sadok Laribi? The company is known for its success story and its presence in several countries, including Tunisia, Algeria, Ivory Coast, Kuwait, Dubai, and Burkina Faso. The head office is located in Dar Chaabene, in the Nabeul Governorate of Tunisia.

Overview

ARVEA formulates and markets four product ranges: natural cosmetics, makeup, perfume, and food supplements. These products are based exclusively on argan oil and Aloe vera. The company's business model is Multi-Level Marketing (MLM), where resellers act as independent distributors and are encouraged to build and manage their own sales force, recruiting and training other distributors referred to as ARVEA Partners.

Financial Performance

In 2023, ARVEA achieved a turnover of $35 million, marking a 17% increase from the previous year. The company is ranked 101st worldwide according to Momentum Rank and 53rd for YouTube momentum, earning a Business Grade of AA+ and a global rank of 39th.

History

2013: ARVEA was founded by Sadok Laribi, who started the company by selling 12 cosmetic products. The initial product line focused on natural ingredients like argan oil and Aloe vera, which quickly gained popularity due to their effectiveness and natural origin.

2018: The company experienced significant growth, reaching a turnover of $10 million. By this time, ARVEA had expanded its product line to around 100 products across four ranges: natural cosmetics, makeup, perfume, and food supplements. This expansion was driven by the increasing demand for natural and organic products in the beauty and wellness industry.

2023: ARVEA continued its upward trajectory, recording a turnover of $35 million. The product line had grown to over 150 products, all of which were based on the most important natural active ingredients of the moment, including argan oil and Aloe vera. The company’s success was attributed to its innovative business model and the quality of its products.

Product Expansion

In 2024, ARVEA introduced a new product line under the brand OLYMIEL. This new line drew on the rich resources of the Mediterranean basin, incorporating ingredients such as olive oil and honey. OLYMIEL benefited from the innovation of the parent brand ARVEA and followed the same MLM business model. This new line aimed to offer consumers a wider variety of natural products while maintaining the high standards set by ARVEA.

Geographical Expansion

ARVEA has made significant strides in expanding its geographical footprint. The company has established offices in various countries to better serve its growing customer base: - Tunisia: ARVEA has three agencies located in Nabeul, the capital Tunis, and Sfax. - Algeria: The company opened an office in Algiers in January 2021, followed by offices in Constantine in July 2023 and Oran in September 2023. - Ivory Coast: ARVEA established a presence in May 2022. - Kuwait: The company expanded into Kuwait in November 2023. - Dubai: ARVEA opened an office in Dubai in March 2024. - Burkina Faso: The most recent expansion was in April 2024.

This strategic expansion allows ARVEA to reach a broader audience and provide better support to its distributors and customers in these regions. ARVEA Products and CompetitionsARVEA

ARVEA places a strong emphasis on customer satisfaction and regularly participates in various competitions to establish its market presence. One notable competition is the "Elected Product of the Year Tunisia," where ARVEA products have been recognized since 2019. This recognition highlights the quality and effectiveness of ARVEA's product range. The Soothing Cream, in particular, has become the brand's flagship product due to its popularity and positive customer feedback.

Business Model: Multi-Level Marketing (MLM)

MLM is a core component of ARVEA's business strategy. This model emerged as a response to the challenges faced by traditional distribution systems, such as high administrative costs and inefficiencies. MLM allows independent salespeople to distribute products and build their own sales teams, creating a network of motivated and entrepreneurial distributors.

ARVEA is considered a pioneer of MLM in Tunisia and takes pride in supporting individuals who seek financial freedom and social recognition. The company uses a Unilever system to ensure fair earnings and maintains ethical standards in sales, recruitment, and retention. ARVEA's MLM approach focuses on developing high-quality products at reasonable prices to ensure customer satisfaction and loyalty.

Certifications

In 2018, ARVEA's quality management system was certified compliant with ISO 9001:2015 by Bureau Veritas, a renowned certification body. This certification underscores ARVEA's commitment to maintaining high standards in its operations and product offerings. The certification has been consistently upheld through regular follow-up audits, reflecting the company's dedication to continuous improvement and quality assurance.

Brand Ambassador

In 2022, ARVEA appointed Tunisian actress Aicha Ben Ahmed as the brand's muse. Aicha Ben Ahmed is a prominent figure in the Tunisian and Arab entertainment industry, and her association with ARVEA has helped promote the brand's products to a wider audience. Her role as a brand ambassador involves representing ARVEA in various marketing campaigns and events, further enhancing the brand's visibility and appeal.

Academy Program

ARVEA has leveraged the expertise of the MLM Academy, a subsidiary of the ARVEA Group, to offer a comprehensive training program for its partners. The Academy program provides a structured learning path developed by a specialized scientific committee. It includes various modules covering topics such as sales techniques, keys to MLM success, event organization, public speaking, and personal development.

This training program aims to equip ARVEA partners with the necessary skills and knowledge to succeed in the MLM industry. By offering continuous support and professional development opportunities, ARVEA ensures that its partners are well-prepared to achieve their business goals.

Resilience During COVID-19

The COVID-19 pandemic presented significant challenges to businesses worldwide. However, ARVEA demonstrated remarkable resilience and adaptability during this period. The company's reliance on digital technologies and its digital-based business model allowed it to navigate the crisis effectively.

Despite the global economic instability, ARVEA achieved impressive growth: - **2020**: The company saw a 35% increase in turnover. - **2021**: The growth rate further accelerated, with a 50% increase in turnover.

These achievements highlight ARVEA's ability to thrive in challenging environments and its strong foundation in the digital landscape.

Notes and References

1. Business for Home. [ARVEA Nature](https://www.businessforhome.org/companies/arvea-nature/).

2. someone post a article: https://www.freelancer.com/users/l.php?url=https:%2F%2Fwww.mosaiquefm.net%2Ffr%2Fcommuniques-de-presse-tunisie%2F1009724%2Fgroupe-arvea-entre-les-performances-2021-et-le-plan-d-action-2022&sig=74c633beeb9977b4bd77c6a79cfbdeb4397a042e41c413aac1e92e24f84c9e5b

3. apps : https://www.freelancer.com/users/l.php?url=https:%2F%2Fapps.apple.com%2Ftn%2Fapp%2Farvea-business%2Fid6471397686%3Fl%3Dfr-FR&sig=1b203b2578a97efce2f031b516b0bb7857b5a31ceaa4ea75ca8aa97f376319a0 @ External Links

- [Official Website](https://tn.arvea-nature.com) Mamun Hasan Bornil (talk) 02:31, 30 May 2024 (UTC)