User talk:Masterskadoo4

The social sciences are a group of academic disciplines that study human aspects of the world. They diverge from the arts and humanities in that the social sciences tend to emphasize the use of the scientific method in the study of humanity, including quantitative and qualitative methods.

The social sciences, in studying subjective, inter-subjective and objective or structural aspects of society, were traditionally referred to as soft sciences. This is in contrast to hard sciences, such as the natural and physical sciences, which may focus exclusively on objective aspects of nature. Nowadays, however, the distinction between the so-called soft and hard sciences is blurred. Some social science subfields have become very quantitative in methodology or behavioral in approach. Conversely, the interdisciplinary and cross-disciplinary nature of scientific inquiry into human behavior and social and environmental factors affecting it have made many of the so-called hard sciences dependent on social science methodology. Examples of boundary bluring include emerging disciplines like social studies of medicine, neuropsychology, bioeconomics and the history and sociology of science. Increasingly, quantitative and qualitative methods are being integrated in the study of human action and its implications and consequences. Contents [show]

History of the social sciences Edit Ancient GreeceEdit

In ancient philosophy, there was no difference between mathematics and the study of history, poetry or politics. Only with the development of mathematical proof did there gradually arise a perceived difference between "scientific" disciplines and others, the "humanities" or the liberal arts. Thus, Aristotle studies planetary motion and poetry with the same methods, and Plato mixes geometrical proofs with his demonstration on the state of intrinsic knowledge. he EnlightenmentEdit

This unity of science as descriptive remains, for example, in the time of Thomas Hobbes who argued that deductive reasoning from axioms created a scientific framework, and hence his Leviathan was a scientific description of a political commonwealth. What would happen within decades of his work was a revolution in what constituted "science", particularly the work of Isaac Newton in physics. Newton, by revolutionizing what was then called "natural philosophy", changed the basic framework by which individuals understood what was "scientific".

While he was merely the archetype of an accelerating trend, the important distinction is that for Newton, the mathematical flowed from a presumed reality independent of the observer, and working by its own rules. For philosophers of the same period, mathematical expression of philosophical ideals was taken to be symbolic of natural human relationships as well: the same laws moved physical and spiritual reality. For examples see Blaise Pascal, Gottfried Leibniz and Johannes Kepler, each of whom took mathematical examples as models for human behavior directly. In Pascal's case, the famous wager; for Leibniz, the invention of binary computation; and for Kepler, the intervention of angels to guide the planets.

In the realm of other disciplines, this created a pressure to express ideas in the form of mathematical relationships. Such relationships, called "Laws" after the usage of the time (see philosophy of science) became the model which other disciplines would emulate. 19th CenturyEdit

Auguste Comte (1797-1857) argued that ideas pass through three rising stages, Theological, Philosophical and Scientific. He defined the difference as the first being rooted in assumption, the second in critical thinking, and the third in positive observation. This framework, still rejected by many, encapsulates the thinking which was to push economic study from being a descriptive to a mathematically based discipline. Karl Marx was one of the first writers to claim that his methods of research represented a scientific view of history in this model.

With the late 19th century, attempts to apply equations to statements about human behavior became increasingly common. Among the first were the "Laws" of philology, which attempted to map the change over time of sounds in a language.

It was with the work of Charles Darwin that the descriptive version of social theory received another shock. Biology had, seemingly, resisted mathematical study, and yet the Theory of Natural Selection and the implied idea of Genetic inheritance - later found to have been enunciated by Gregor Mendel, seemed to point in the direction of a scientific biology based, like physics and chemistry, on mathematical relationships. 20th CenturyEdit

In the first half of the twentieth century, statistics became a free-standing discipline of applied mathematics. Statistical methods were used confidently, for example in an increasingly statistical view of biology.

The first thinkers to attempt to combine inquiry of the type they saw in Darwin with exploration of human relationships, which, evolutionary theory implied, would be based on selective forces, were Freud in Austria and William James in the United States. Freud's theory of the functioning of the mind, and James' work on experimental psychology would have enormous impact on those that followed. Freud, in particular, created a framework which would appeal not only to those studying psychology, but artists and writers as well. --Masterskadoo4 (talk) 00:27, 9 April 2012 (UTC)http://www.marketstarsolutions.com

internet marketing
One-to-one approaches

In a one-to-one approach, marketers target a user browsing the Internet alone and so that the marketers' messages reach the user personally.[14] This approach is used in search marketing, for which the advertisements are based on search engine keywords entered by the users. This approach usually works under the pay per click (PPC) method.[citation needed] [edit] Appeal to specific interests

When appealing to specific interests, marketers place an emphasis on appealing to a specific behavior or interest, rather than reaching out to a broadly defined demographic.[citation needed] These marketers typically segment their markets according to age group, gender, geography, and other general factors.[citation needed] [edit] Niche marketing

Niche and hyper-niche internet marketing put further emphasis on creating destinations for web users and consumers on specific topics and products.[citation needed] Niche marketers differ from traditional Internet marketers as they have a more specialized topic knowledge.[citation needed] For example, whereas in traditional Internet marketing a website would be created and promoted on a high-level topic such as kitchen appliances, niche marketing would focus on more specific topics such as 4-slice toasters.[citation needed]

Niche marketing provides end users of such sites very targeted information, and allows the creators to establish themselves as authorities on the topic or product.[citation needed] [edit] Geo-targeting

In Internet marketing, geo targeting and geo marketing are the methods of determining the geolocation of a website visitor with geolocation software, and delivering different content to that visitor based on his or her location, such as latitude and longitude, country, region or state, city, metro code or zip code, organization, Internet Protocol (IP) address, ISP, and other criteria.[citation needed] [edit] Advantages and limitations of Internet marketing Question book-new.svg 	This unreferenced section requires citations to ensure verifiability. [edit] Advantages

Internet marketing is inexpensive when http://www.marketstarsolutions.com the ratio of cost to the reach of the target audience.[citation needed] Companies can reach a wide audience for a small fraction of traditional advertising budgets.[citation needed] The nature of the medium allows consumers to research and to purchase products and services conveniently.[citation needed] Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly.[citation needed] The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.

Internet marketers also have the advantage of measuring statistics easily and inexpensively; almost all aspects of an Internet marketing campaign can be traced, measured, and tested, in many cases through the use of an ad server.[citation needed] The advertisers can use a variety of methods, such as pay per impression, pay per click, pay per play, and pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience.[citation needed] The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, to visit a website, and to perform a targeted action.[citation needed] [edit] Limitations

Marketer will not be able to use the x-factor/personal touch factor/human touch factor to influence the audience as the marketing is completely based on the advertisement and the information that the advertisement might lead to [websites, blogs and other channels].

[edit] Security concerns Question book-new.svg 	This unreferenced section requires citations to ensure verifiability.

Information security is important both to companies and consumers that participate in online business. Many consumers are hesitant to purchase items over the Internet because they do not believe that their personal information will remain private. Some companies that purchase customer information offer the option for individuals to have their information removed from their promotional redistribution, also known as opting out. However, many customers are unaware if and when their information is being shared, and are unable to stop the transfer of their information between companies if such activity occurs. Additionally, companies holding private information are vulnerable to data attacks and leaks. Internet browsing privacy is a related consumer concern. Web sites routinely capture browsing and search history which can be used to provide targeted advertising. Privacy policies can provide transparency to these practices. internet marketing]