User talk:Mgt262group

hi guys let's work hard on our project

Basic ideas from group meeting
Objectives (long term goals): -	Within 4-5 years take a 20% market share of protein powder and multivitamin markets -	For positioning want to be known for innovation and convenience as well as being trustworthy -	Future plans to grow the product in order to increase market share o	Different flavours o	Different formulas for men, women, children o	Different package sizes Core Product: -	Overall health benefits -	Helps maintain healthy vitamin/protein levels -	Overall improvements in well-being -	Muscle building Actual Product: -	Protein/multivitamin compound powder -	Different flavours/formulas -	Calcium-caseinate protein blend o	Slow release formula Augmented Product: -	After purchase service o	Hotline and online forums for general health info o	Meal schedules Price: -	Average -	Market penetration strategy -	Product line pricing Placement: -	GNC, SND, Popeye`s, Nutrition House, online Promotion: -	Magazine ads (men`s and women`s health, men`s and women`s fitness, etc.) -	Athlete testimonials -	Scientific studies -	Tradeshow booths -	In store promotions