User talk:Monali Chatterjee Direction

Public Relation (PR) :

Definition : Public Relation is a kind of art. This type of art mainly use for the communication which helps to giving information to the public. It is a very much planned and sustained effort. According to (British Institute of PR London) - Public Relation is deliberate, planned and sustained effort to set up and main tented a mutual understanding between an organization and it's own public.

Characteristic of Public Relation (PR) :

1. It is always positive. 2. It is two way communications. 3. It is a kind of bridge. 4. Through which a company or any kind of organization or any individual person can connect with their customers, consumers or their audiences. 5. It is always favorable for the company / organization. 6. Through the Public Relation the company can always get the feedback very easily from their customers, consumers. 7. In measurable. 8. It is a democratic-way of communication. It is always best up on truth. 9. It is transparent.

Type of Public Relation :

1. External, 2. Internal,

PR Tools:

1. Books. 2. Poster. 3. Pamphlets. 4. Poster 5. Annul report(This is a written format).

Program base Public Relation Tools are AGM(Annul general meeting), Meeting, Seminar, Rally, Conferences, Workshops,

Feature of Public Relation :

1. It help to build up a image. 2. It also helps to build up an idea or any kind of impression on any kind of organization or any indivisibly person. 3. In the case of organization it helps to build up an image any particular product. for an example: Lakame, Tata salt,Nano, 4. To give information, 5. To assist the own marketing department by creating answer