User talk:MunJuKim

Google VS Microsoft

Microsoft loads Windows operating system in worldwide client personal computer. They, therefore, put the terminal equipment which is very fractionation in the hand. After all, they succeed it as a vast business network. However, the system of Google is the direct opposite way. They do not develop any software finely planned. They only specialize on services through the web. For the subject of the client PC, Google only produces such as small Applet providing the various passages which are joined together with the powerful internet service that cover the whole world. While Microsoft develops their business in the field of Windows Operating System platform, Google, in other hand, unfolds their service in the platform called Web. For this point of view, Microsoft dominated Web1.0, and Google is distinctly genuine Web2.0 company.

The power of the world is now showing the aspect of polarization which is an opposition of United States and China while internet, IT world is shown the situation which waits theses company for the start of the frontal battle for attaining the super power. Last a decade, Microsoft continues the project that they install the Windows operating system in the client computers where is numerously dispersion strongpoint, and then they connected them to the web network like in row after row. Although web browser is no longer to be a subset of Windows operating system, it came as a surprise that Microsoft did not make much effort at developing their own web browser product, internet explorer. The result causes that “MS loses their market share to the up-to-date web browser such as Firefox, Safari, and etc. Finally, they launched internet explorer 7.0 which has the tab browser function in 2006.”(Ogawa & Goto, 2006)

Thanks to the major revenue of Microsoft is Windows operating system and MS Office, when the market share of Windows operating system drop down, MS office sales also decline to the bottom automatically. Accordingly, if the latest windows operating system Windows Vista which was released worldwide in 2007 does not succeed, their absolute position will be faced to crisis on a large scale. Bill Gates who realized that this crisis is much severe than their forecast announced in the public in the late of 2005 that MS will start the internet service, Windows Live and Office Live on the web. Its announcement included that the new business model will be convert to the traffic security based on free service and advertising using it. In other words, it is imitated Google.

As compared to them, Google progress their business model which covers and puts their service on infinite expanse of internet instead of depending on operating system. All the source centralized upon datacenter. While MS makes a network through the endless dispersion strongpoint, Google conversely penetrate from the huge network to the personal computer or intranet. According to the Chief executive of Google, Eric Schmidt, Google has became “Search, Ads and Apps, reflecting a shift beyond search and advertising into online software applications. Last year, it entered the software application market with products it collectively refers to as "Google Apps." This refers to a series of online software applications and Web publishing tools it provides free to consumers.”(Reuters, 2007) Recent Google aims for software success, ducts released, Google Desktop, Google Docs and Spreadsheet, speculation of Google OS make it obvious that Google is tramping upon Microsoft. As the Reuters article notes, “Google is mostly an adherent of cloud-based office software whereas Microsoft's approach is that Web services will work in tandem with PC-installed software.”(MacManu, 2006) Microsoft will pursue a mix of software loaded on PCs and Internet services that also work with the growing array of mobile devices, a strategy he called "software-plus-service", Ozzie, chief software architect recently said at a Goldman Sachs conference in Las Vegas. (Mintz, J, 2007)

Google, MS big rival, is the first one who succeed in confronting with MS. Their competitor relationship will be rise to the surface of the water. The battle can make both of them better. Furthermore, It will bring the excessive effect to users and new venture companies.

Web2.0, the change of environment, will be accelerated.

Web industry has been changed apparently and remarkably last few years. This tendency or web itself that continues on its change called Web2.0. The advent of Google, indispensable being in the web environment, not only improve internet search engine, but also enable to attain the great number of information easily that can not be compared with any other pre-search engine. Thanks to occurring the Long Tail rule that is shown such as Amazon.com significantly, the distinctive consumer behavior never shown in the off-line market is shown in the online marketplace. In addition, the diffusion of UGC(User-Generated Content) such as Blog and SNS(Social Networking Service) is one of the key factors to speed up the change of web structure.

In the future, new web companies or web services that provide a proper service followed by new web environment, in other words, coming up with web services suited for the consumer behavior, must be emerged constantly. Web, the transformation of world like the weather change of the earth will keep moving to the same direction at least few years once the change starts; therefore, the revamp that will start to be significantly shown the differentiation between web companies understand essential Web2.0 or even further and the others does not. To be exact, “even though you understand the new web environment, depart from your success experience and you should follow it yourself otherwise you will get behind. The real notion of flexibility and determination will be more considered importantly.”(Ogawa&Goto, 2006) In terms of the tendency, Google devise "a grand end-game", in other world, they determined to organized all of the world’ information. They keep developing Google Verticals which is own unique style. In order to achieve their goal, they need to access to the world’s content. Hence, they desire to gain, control, and own more content, which is cost free, including their core search product through various Google Verticals such as Google Finance, Google scholar, Google Groups, Google Book Search, and etc. They continue on devising new technology and service to achieve their aim.

According to Alex Iskold, “It is a paradox that information is stuck inside HTML pages, formatted in esoteric ways that are difficult for machines to process. The so called Web 3.0, which is likely to be a pre-cursor of the real semantic web, is going to change this. What we mean by 'Web 3.0' is that major web sites are going to be transformed into web services - and will effectively expose their information to the world. The transformation will happen in one of two ways. Some web sites will follow the example of Amazon, del.icio.us and Flickr and will offer their information via a REST API. Others will try to keep their information proprietary, but it will be opened via mashups created using services like Dapper, Teqlo and Yahoo! Pipes. The net effect will be that unstructured information will give way to structured information - paving the road to more intelligent computing.” (Iskold, 2007)

How does Google get ready to Web3.0? Although GoogleOS does not exist in reality, it attract the public attention. They expect it can be alternative product to Microsoft OS. Read/WriteWeb predicted the strategic scenarios of GoogleOS. There are 3 possibilities of GoogleOS: 1. A web based desktop(WebOS), 2.A full featured Linux distribution 3. A lightweight Linux distro of BIOS. One of the most possible answer for the question what a GoogleOS is look like is a WebOS, AJAx-Powered copy of the windows desktop. It is basically a virtual desktop on the web with various built-in applications. They already have an experience producing web-based products, mimic desktop apps such as Google Gmail, Google Docs & Spreadsheets, Google Calendar and etc. Sokullus analyzed that “Google's usage rates may be negatively affected. So we predict at that point, Google will start a more punchy strategy - pushing Firefox and some form of Google OS. Yahoo! has already responded to the Microsoft threat in a friendly fashion, by offering a customized IE7 for its users. But we think Google will be more aggressive and competitive and will push its own OS. The GoogleOS may be a reality within 6 months!”(Sokullu, 2006)