User talk:Nagaraju Kolla/sandbox

Mirror Purchase Experience is a term originally introduced by Nagaraju Kolla in his book “Mirror Neurons & Branding”. Mirror Purchase Experience: Prosumers (New name of a Consumer) before purchasing the brand search for ratings, reviews, likes, shares, comments, tweets, pins, WOM,etc. of a brand and simulates themselves in it and develops the mirror purchase experience.

[1]. Mirror neurons and Branding. New Delhi: Paramount Publishing House. 2019. p. 11. ISBN 978-93-88808-66-8.