User talk:Noelita88/sandbox

SOCIAL LOOPING Social looping is the process through which people use social networks to connect for a common purpose. The interaction can be formal or informal. In the case of an interaction between a business and its targeted customer, social looping is defined as the process by which businesses, brands, and organizations appeal to and build relationships with customers through a common network. In the case of an interaction between two separate businesses, social looping is used as a tool for relationship building and problem solving in both the short and long term. PURPOSE Social looping has recently become a strategic mechanism used by businesses to increase scale efficiency, coordination impact, growth, and communication. Social looping can be used to build shared communities through social networks such as facebook, twitter, linkedin, my space, delicious etc. In order to effectively identify engage, and satisfy customers, advocate for policy change, coordinate resources and services, and develop and share knowledge, it is important to be connected to a wide audience. Discovering shared interests via social looping is becoming a popular way to find target customers/ communities and increase visibility. Ex: Companies advertising on Facebook seek out members whose interests coincide with the services being provided by said company. In this way, the advertising becomes personally tailored to the customer. CHALLENGES Often businesses have to deal with hackers who breach security networks and access the user’s dashboard to steal information. Corporate giants have to take extra precautions because of how much important information they have on the internet. The more assertively social networking is used to market a product, the more the company has at stake in terms of both money and reputation. There are new social looping websites coming to the fore which circumvent the serious problems that arise from hacking and security breaches. The website socialloop.org is an alternative to linkedin that guarantees to secure user data. Users, today, demand specific sites for particular tasks and thus the website www.socialloop.org focuses on network building: a user can find profiles with specific interests related to careers and activities to find friends and associates. SOURCES; Herbert J. Davis, Samir Ranjan Chatterjee, Mark Heuer - 2006 - 441 pages Ray Surette - 2010 - 277 pages www.ethanzuckerman.com/blog http://www.slideshare.net/ThinkSocial/social-media-blueprint-10-report http://digiktech.com/social-loop/social-loop.html