User talk:PatriciaCowanSMZ

SMZ Advertising/contributing an article
I would like an article to be posted about SMZ Advertising.

Here is my current information/draft: SMZ Advertising is an independent, family-owned advertising agency located in Troy, Michigan. It was founded in 1929 in Detroit as the Simons-Michelson Company.

Contents 1 History 2 Notable Work 3 References 4 External Work

1 History •	January 1929, Leonard Simons and Larry Michelson formed their agency in Detroit. Simons Michelson Company (SM-Co) began by selling templated ads created for local jewelry and furniture companies, a service that expanded nationally. Even with the Wall Street Crash of 1929, SM-Co found a way to continue their success. •	Through the 30s, 40s and 50s, SM-Co took on both regional and national clients, including Kay Jewelers, Cunningham Drug Stores, E&B Beer, Velvet Peanut Butter, Zip Gas, RG DUNN Cigars, Allen Industries, City National Bank of Detroit, Krunchee Potato Chips, Pfeiffer Beer and others, to become a leading Midwestern advertising agency. •	In the 1940s, SM-Co helped a local radio station pioneer the five-minute newscast, which ran every hour on the hour instead of for 30 or 60 minutes at a time. •	Mort Zieve, son-in-law of agency founder Leonard Simons joined SM-Co in 1961 as head of broadcast after having directed live television at WXYZ-TV. •	Jim Michelson, son of agency founder Larry Michelson joined in 1964 as an account executive after graduating from college and serving in the Air Force Reserves. •	In the 1970s with their client Hiram Walker, the agency created celebrity tennis matches to benefit the Muscular Dystrophy Association. Stars including Charlton Heston, Rob Reiner and Lloyd Bridges played in these events. •	The “Great Entertainer” series for Lauder’s Scotch included paintings of Yul Brenner, Dionne Warwick, Johnny Mathis, Robert Goulet and Wayne Newton. •	In 1970, the agency won the Midas Muffler account and created the “See Your Midas Man” jingle, helping grow Midas from 120 shops to over 750. •	In 1974, SMZ won the Big Boy Restaurants account and enjoyed a more than 30-year relationship that included TV commercials with Austin Powers AKA Mike Myers. •	1977, Zieve and Jim Michelson took over from the founders and renamed the agency Simons Michelson Zieve, Inc (SMZ). The agency moved its office from Detroit to Troy, Michigan. •	In 1988, the Adcraft Club of Detroit established the Adcraft Simons-Michelson Professorship at Wayne State University. •	In 1996, SMZ was awarded the Michigan Lottery, a relationship that continues today. •	2004, SMZ celebrated its 75th anniversary by donating a full day of work to 75 separate and unique non-profit organizations. •	In 2007 the business formally transitioned to third-generation leadership with Jamie Michelson joining as president, now CEO, along with Pam (Michelson) Renusch and Debbie (Michelson) Fuger as EVP, Group Account Directors. •	In 2014, SMZ designed a fresh, new office environment and moved to its current location in Troy, Michigan. •	In 2019 the agency’s 90th year in operation included activities the whole year with a summer celebration in July.

2 Notable Work Generation Excellence Podcast https://soundcloud.com/user-660214891 https://podcasts.apple.com/us/podcast/generation-excellence-podcast/id1448723743

90th Anniversary https://www.theoaklandpress.com/business/smz-advertising-of-troy-celebrates-90th-anniversary/article_34249662-5bb3-11e9-80ae-f7adf475666e.html

Opening Stay Campaign https://www.wxyz.com/sports/tigers-fans-encouraged-to-show-off-gear-for-opening-stay-celebration

Ghost Light Video https://www.detroitnews.com/story/entertainment/2020/06/18/jeff-daniels-narrates-video-showing-light-illuminating-metro-detroit-stages/3214243001/

Who’s Your Tiger? https://www.youtube.com/watch?v=ymWgFHun9yY

3 References (links to articles, etc. that mention/about SMZ)

Friedman, Sally Promoting Family Togetherness, Family Business January/February 2017 https://www.dropbox.com/s/11f296ug6xtzgm4/FamilyBusinessMagSMZ.pdf?dl=0

Adcraft/Simons-Michelson Professorship in Advertising, Wayne State University Mike Ilitch School of Business https://ilitchbusiness.wayne.edu/profile/ft7675

4 External Links https://www.smz.com • Official Site

Can someone assist me, please? Thanks you. Patricia CowanPatriciaCowanSMZ (talk) 17:36, 8 January 2021 (UTC)