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Tolu Ogunkoya is the Regional Chief Executive Officer of OMG West and Central Africa.

With 2 specialist media agencies that provide Media Strategy, Media Planning, Buying, Control, Client Specific Media Analyses & Inventory Management Services with offices in Nigeria, Ghana and Cameroon & Partner offices in Côte d'Ivoire, Mali, Congo Brazzaville, Guinea, Senegal, Togo, Niger & Benin and Strategic Alliances in Burkina Faso, Congo DRC, Gabon, Gambia, Liberia, Sierra Leone, Guinea Bissau, Equatorial Guinea, Chad Republic, Mauritania, Central African Republic and Cape Verde.

Tolu Ogunkoya is the founder of mediaReach OMD that started the operations on a clean slate in 1999, mediaReach OMD has grown to be a reputable leading firm within the industry. Based on RECMA’s annual ranking, mediaReach OMD is a dominant Media Agency in Nigeria with 21% industry share (and has been consistently No. 1 since RECMA audits started in Nigeria from 2011). It is also the leading Media Agency in Ghana with 21% industry share.

Tolu Ogunkoya graduated with a Bachelor of Science (Honors) degree in Political Science from the University of Ilorin, Nigeria in 1988. He has since then pursued an advertising career which kicked off at Insight Grey, followed by SO&U Saatchi & Saatchi.

He has in the last 30 years been on several executive education programs. Notably at Ashridge in the United Kingdom where he had his post graduate studies in general management and the AMP program at the Lagos Business School (LBS).

Tolu Ogunkoya before today was the President of MIPAN (Media Independents Practitioners Association of Nigeria), the body that has all leading media agencies operating in Nigeria registered in its fold

Tolu was elevated to the highest grade of professionalism in advertising in this country. Inducted as a Fellow Registered Practitioner in Advertising (frpa) by APCON in recognition of his outstanding contributions to the advertising industry - as a player, education resource person, etc. He also currently serves on the APCON Council.

He has in the last 20 years served as a resource person on many of APCON & MIPAN’s training programs.

He is a member of the Institute of Directors Nigeria, the Ikeja Golf Club amongst many professional & recreational organisations.