User talk:Pooja Verma Whisskers/sandbox

Name: Pooja Verma

Born on: 3rd Feb 1986

Residence: Gurgaon

Nationality: Indian

Alma mater: Loreto Convent Lucknow, Amity University Noida, University of Lucknow.

Occupation: Co-Founder & Director, Whisskers

Parents: Mukul Verma, Kavita Varma

Sister: Neha Verma

Awards: Digital Women of the Year 2018 from She The People and Digital Agency of the Year 2019 award at Media Ace Awards 2019.

Pooja Verma (born February 3, 1986) is an Indian businesswoman, entrepreneur, and Co-Founder and Director of Whisskers Marketing Pvt. Ltd. The company owns Digital Marketing products and tools like PrachaarOnline and Google Adwords Simulation. She is also the founder of Whisskers Foundation and is an active member of TiE in the Delhi/NCR region.

Education:

Pooja pursued her primary and secondary education from Loreto Convent Lucknow, India and attributes the firm foundation of her education to them. She followed with a degree of B.Tech in Biotechnology from Amity University Noida where she realized that this is not the right career direction for her and a career in Business Management would be much more suitable and beneficial. Later on, she went to pursue her Masters in Business Administration in Marketing from the University of Lucknow to learn the intricacies of running a successful business and was hired by Google soon after.

Career:

Google: Pooja started her career at Google in the US market working in the Finance vertical. She went on to manage up to $100M worth of Google Adwords accounts for several illustrious clients like Experian, Equifax, among others. Among the various roles she took up at Google, she also fulfilled the role of a trainer to impart her knowledge and learnings to fresher minds.

Whisskers: Pooja, with an entrepreneurial couple as her parents and an inquisitive mind to explore what’s new, quit Google to start her own Digital Marketing company “Whisskers Marketing Pvt. Ltd” in 2014, along with her sister and co-founder Neha Verma (who is also an Ex-Googler). At Whisskers, she has managed hundreds of clients and has helped them grow through various online channels globally. The clientele of the company is spread around the globe across various industries including - Education, Edu Tech, eCommerce, Legal, Cement, Media, Travel, B2B, Robotics, Hospitality, IoT, Health, Events, Finance, Solar, Real Estate, Co-living, and Cybersecurity.

Whisskers Marketing is a 360-degree Digital Marketing training and consultancy company that helps institutes, organizations, and companies bridge the digital gap in this fast-moving environment by providing world-class digital services. The Digital Marketing services that Whisskers offers its clients are SEO, Social Media Management, Google, Facebook, Linkedin, and Twitter Ad Management, Affiliate Marketing, Content Marketing, and Video Marketing.

Under Pooja's leadership, Whisskers has gained and executed projects for various illustrious clients. Some of the most prominent clients catered by Whisskers are Meena Bazaar, National Geographic, Opera software, Great Lakes Institute of Management, Great Learning, AISECT University, CVRU University, RNTU University, Lucideus Cyber Security, Meenakshi Public School, Organic Harvest, Doris Wagner Cosmetics, Tinkr Learning, Extraclass, Cement Manufacturers Association, Mc Cann - Erickson India Pvt Ltd, Wild Voyager, Fresh Gravity, TI Infotech, Invento, Vakil Search, MADS Creations, Rashtra Nirmaan (BJP), and Yozora Entertainment among several others.

Pooja is also the Co-creator and Patent Holder for the Google Adwords Simulation Tool which allows working on virtual campaigns and virtual budgets and is ideal for training future digital marketing managers. The Google Adwords Simulation Tool is beneficial to learn the tips and tricks and intricacies of Adwords. She is also the Co-Creator of PrachaarOnline which is a self-service B2B SaaS Digital Marketing platform designed to help SMEs get their business online and increase brand awareness by easily reaching out to their target audience and boost their sales as the result.

Great Lakes Institute of Management: Pooja is involved with the Great Lakes Institute of Management and Great Learning as a visiting faculty since it’s inception in 2015. She is associated with the Great Lakes Institute of Management for their Post Graduate Program in Business Analytics.

Career Launcher: Born with an inquisitive mind, she always worked towards her growth and the growth of all the people she can help. During her MBA she also assumed the role of Data Interpretation faculty at Career Launcher. She helped in training MBA aspirants for CAT (Common Admission Test) that is conducted every year for admission in reputed management institutes like IIM.

Speaker/Panelist at Conferences: Pooja, owing to her experience and illustrious career, has been accorded as a Speaker and Panelist in various events like:


 * 1) StratComm 2018 - Where she talked about crisis management for organizations and brands in the Digital Space and how they can reduce the impact of a sudden crisis. She also covered points on how to manage and maintain brand reputation in digital space.
 * 2) International Entrepreneurship Conference at Amity University - Where she talked about the “9 Keys to Kickstart your Start-Up Journey” and summarised with the saying that life should be challenging and you need to “Stay hungry, Stay foolish”. She also stated the motto of Whisskers, “We help businesses get to their customers online.”
 * 3) Fore School of Management - Success of StartUps - Where she shared her views on what it takes to be an entrepreneur, how much difficult is it, and that entrepreneurship is not a job, it’s a lifestyle.
 * 4) TiE Start-Up Expo - When to raise funds and whom to raise it from? - Where she shared her views on how important it is to look for the right investor for your business and at the right time.
 * 1) Fore School of Management - Success of StartUps - Where she shared her views on what it takes to be an entrepreneur, how much difficult is it, and that entrepreneurship is not a job, it’s a lifestyle.
 * 2) TiE Start-Up Expo - When to raise funds and whom to raise it from? - Where she shared her views on how important it is to look for the right investor for your business and at the right time.
 * 1) TiE Start-Up Expo - When to raise funds and whom to raise it from? - Where she shared her views on how important it is to look for the right investor for your business and at the right time.

Awards:

Pooja, for her efforts and experiences as an entrepreneur, has been awarded as:


 * 1) Digital Agency of the Year (Jury's Choice) Award at Media Ace Awards 2019 powered by Viacom18, ABPNews, Republic TV and SABTV - Whisskers was awarded as Jury’s Choice award for the Digital Agency of the Year.
 * 2) Digital Women Awards 2018 by SheThePeople, powered by CNBC and Bombay Stock Exchange - Where she and Neha Verma shared their story behind the inception of Whisskers Marketing.
 * 1) Digital Women Awards 2018 by SheThePeople, powered by CNBC and Bombay Stock Exchange - Where she and Neha Verma shared their story behind the inception of Whisskers Marketing.

Personal Life:

Pooja Verma and her Co-Founder at Whisskers, Neha Verma, are both daughters of an entrepreneurial couple, Mukul Verma and Kavita Verma. Mukul Verma is a serial entrepreneur and businessman with multiple companies and projects, established and underway, in the Automotive and Food Industry. Pooja saw her parents from a very small age working hard to turn ideas into reality and create their own business empire and attributes her business acumen and undying persistence for success to both her parents. Pooja, while working with Google, married Rohit Prakash, the Co-Founder & Director at iDream Education, in 2011. They met online through Jeevansathi.com, an Indian matrimonial portal, and got married in Delhi after a year of courtship. Pooja and Rohit have two children - elder daughter Myra and younger son Aryan.

Pooja and Rohit, being an entrepreneurial couple themselves are adventurous, risk-taking, fearless, and optimistic, which makes them fall for each other over and over again. Having similar priorities and aspirations in life makes them a perfect fit for each other. Even though they've made challenging choices, they plan their lives meticulously to be able to manage both family and work seamlessly. Pooja proudly mentions that they are both equal partners in life and co-parents at home.

Having grown up in Lucknow, Pooja enjoys Awadhi cuisine the most. When she is not working, she makes sure to spend quality time with her husband and children. She also enjoys writing on various topics that interest her, late at night or whenever she gets some spare time at hand.

Hobbies:

Pooja is a meditator and has been practising Sadhguru's Isha Yoga every day since 2015. Pooja attributes her success and calm demeanour to the same.

She was also Mrs. India Pride of Nation Finalist 2019 where she walked the ramp. Pooja is also a trained classical singer from Prayag Sangeet Samiti with distinction and is also a trained Odissi dancer from her school days.

Advisors:


 * 1) Sanjeev Bikhchandani Founder and Chairman of Infoedge and naukri.com
 * 2) Ranjit Singh, MD of Polyplex
 * 3) Navyug Mohnot, Founder & CEO of QAI
 * 4) S. Parthasarathy, Founder of Aztecsoft
 * 5) Vijayant Dhaka from Cheetah Digital

Other References:


 * 1) Shaili Chopra founder of She The People
 * 2) Ashish Dhawan Founder & CEO Centre Square Foundation
 * 3) Great Lakes Institute of Management- founder & Dean Bala

References


 * 1) Loreto Convent Lucknow
 * 2) Amity University Noida
 * 3) University of Lucknow
 * 4) She The People
 * 5) TiE
 * 6) Amity University Noida
 * 7) University of Lucknow
 * 8) Google
 * 9) Experian
 * 10) Equifax
 * 11) Prayag Sangeet Samiti
 * 12) Sanjeev Bikhchandani
 * 13) Polyplex
 * 14) Navyug Mohnot
 * 15) Shaili Chopra
 * 16) Ashish Dhawan
 * 17) Great Lakes Institute of Management
 * 18) BALA
 * 19) Facebook
 * 20) Linkedin
 * 21) Twitter
 * 22) Ad Management
 * 23) Affiliate Marketing
 * 24) Content Marketing
 * 25) Video Marketing
 * 26) Gurgaon
 * 27) Indian
 * 28) Delhi
 * 29) career

External Links:


 * Digital Women of the Year 2018
 * Digital Agency of the Year 2019 award
 * Whisskers Marketing Pvt. Ltd.
 * PrachaarOnline
 * Whisskers Foundation