User talk:Premkumar.ak

Hi, this is Prem and would like to share my little knowledge on SEO

Small Businesses and large corporations alike have been using SEO for years to increase their search engine rankings and website visibility on the net.

Basic Qualities of SEO

- Be able to read and write English. - Write valid HTML and XSL. - Know what a database is and how a database interacts with dynamic webpages. - Have created several websites using atleast one of PHP, ASP, JSP, Cold Fusion. - Be able to name atleast four other webbrowsers besides Internet Explorer. :-)

Why Pages Can Sometimes Appear to Rank Well for No Reason:

You do a search for a keyword that applies to your site and a page showing first, or very near the top for no reason. In many cases, the keyword searched cannot even be found on the page! Or at best, yet still ranks lower.

There are many reasons for this and I'll list and discuss each:

1. Out of date pages: A Webmaster can change the content of a page at anytime and re-post it to their site. Unfortunately, unless the page is resubmitted, the search engine may not know to update its database for quite some time. Even when the Webmaster resubmits, some engines take weeks before they get around to re-visiting the page.

What can be done in this scenario? Go to the engine's submit URL page and suggest they re-index that page. If this is the problem, the engine should drop it in rank as soon as it visits the page. On the slow indexing engines, you may have to wait awhile, but it should accelerate the process.

2. Some Internet marketers create a server side script that will watch for a list of known search engine Spiders. When they see one, they "serve up" a page that is highly optimized to rank well to the search engine spider, and then will display an entirely different page to the Web visitor.

The page can often rank better than most pages because search engine spiders cannot find the difference and they only look at the provided source. When anyone besides a search engine visits the page, the site serves up a page that may not even contain the keyword on it at all! Most search engines consider this to be a form a spamming.

Some of the search engines are now using a technique that they won't disclose, that catches these guys and bans their entire site. However, I don't think they've come close to catching them all yet.

3. New ranking algorithm: Search engines change their ranking algorithm from time to time. Some techniques that worked well before may be penalized now. When this happens though, the engines sometimes take awhile before they bother to re-index their entire database under the new "rules". Until that happens, some older pages may continue to rank high, even though your submission emulating them in nearly every way refuses to score well.

In this case, the solution again, is to submit the page, which should apply the "new" rules to it, and score it under the current relevancy system.

Prem Kumar click here to view prem's website Premkumar.ak (talk) 09:12, 1 April 2009 (UTC)Prem KumarPremkumar.ak (talk) 09:12, 1 April 2009 (UTC)