User talk:Pressconference2012/sandbox

Press Conference Portal Launches "Partner Program"

Press Conference Portal is India’s first online press conference booking venture started by Mr. S Vijay Kumar. The purpose of this site is to allow brands, companies, PR agencies to book press conference nationally or internationally and thus ensure that the top news agencies are present to cover their event. Press Conference Portal has tie-ups with print (Business Line, Matrubhumi, etc.), electronic (NDTV, Aaj Tak, etc.) and radio (Radio Mirchi, Red FM, etc.) media which can be present to cover events.

This start-up is unique and a definite boon for all PR agencies and individuals. The fact that a press conference can booked online at affordable rates is enough reason for the industry to rejoice. With a view to add more the offering, Press Conference Portal recently launched the Press Conference Partner Program which was inaugurated by Shri Kailash Vijayvargiya, Industry Minister, Madhya Pradesh. This program aims to offer its affiliates training, templates, processes and tools that are critical for the success of PROs and PR agencies. It will help new entrants forge ties with the media and will help them get accustomed to the way in which the industry works. The program promises to provide assistance in building media relations, writing press releases, educating on new technology among other things.

Speaking about the program, Mr. Kumar says, “The Press Conference Partner Program is an opportunity to run your own agency with low start-up costs and minimal risk. As a partner, you license our brand and business model and in exchange we will provide the training and resources to help you succeed. The Program will offer our partners a very attractive commission of 30%.”

While the program aims to collaborate with PR professionals, it is the collaborating company that will be responsible for the event, the brand and the communication message at the end of the day. The program requires the company to have its own office and a team of responsible and dedicated professionals. I think the effort is off-the-beaten track and will help struggling PR companies/professionals get one with the media. However, only time will tell how these partnerships actually materialise and of what value they truly are.