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Abraham Koshy – Professor of Marketing

Brief Bio Sketch

Abraham Koshy, Professor of Marketing at Indian Institute of Management, Ahmedabad since 1989, is a reputed teacher, marketing researcher, marketing consultant and corporate trainer. He teaches in various long-duration programs such as the 2-year Post Graduate Program in Management, One-year Post Graduate Program for Executives, One-year Post Graduate Program in Public Policy and Management and in various Doctoral Programs. Besides he is also a visiting Professor at European School of Management, Paris and at Glasgow University, UK.

Specialization

Professor Abraham Koshy has specialization in wide areas of marketing including marketing research, consulting and training in Brand Management, New Product Strategy, Customer Management and Strategic Marketing. His interest lies in development and management of brands, opportunity identification for new markets, new product induction processes, new product positioning strategies and brand rejuvenation strategy.

In Business

Abraham Koshy, Professor of Marketing at Indian Institute of Management, Ahmedabad provides industrial support service by being associated with several companies. His role includes

publishing Company Limited, The Federal Bank Limited, Autoline Industries Limited, Deepak Cements and Chemicals Limited and Cera Sanitarywares Limited to name few of them. the competition, customer requirements and other changes in the operating environment. Oman, Sri Lanka and France.
 * Independent member of the Board of Directors of various top notch companies including The Malayala Manorama Printing and
 * Consultant in improving marketing efficiency of organizations and developing strategic market response that changes according to
 * He carries marketing audit for various companies prioritizing issues and provide directions for future.
 * He conducts training programs for working executives in countries such as Singapore, Malaysia, Tanzania, Kenya, Sultanate of

The Teacher

Prof. Koshy teaches in various long duration, short duration and executive programs at IIM Ahmedabad. These programs include


 * Two-year Post Graduate Program in Management (PGP)
 * One-year Post Graduate Program for Executives (PGPX )
 * One-year Post Graduate Program in Public Policy and Management (PGP-PMP)
 * 3-Tier Program for Executives (3-TP)
 * Small and Medium Enterprises Management Program (SMEP)
 * Management Education Program (MEP)

Besides, he also conducts executive training programs at IIM-A on various key issues including management of brands, development of new product strategies, product policy and new product management.

The Author

Abraham Koshy, Professor of Marketing at Indian Institute of Management, Ahmedabad is the author and in some cases co-author of various bestsellers including:


 * Marketing Management: A South Asian Perspective
 * Managing Alternatives Case Studies From Vikalpa, The Journal For Decision Makers
 * Marketing of information product ans services
 * The Growth and Transformation of Small Firms in India

His several articles have been published in leading journals, many of which have also received best article award.

Case Studies

Prof Abraham Koshy provides industrial support services along with providing his teaching services. Various successful case studies of his accomplishments include Welfit Fixtures and Systems Private Limited, Hidesign, Mahindra & Mahindra Limited (M&M) and many such reputed firms. His planned and organized marketing techniques have developed many brands.

His achievement doesn’t stops here. He is also a member in advisory committees constituted by government organizations and industry associations. He was also the coordinator of the Peer Review Committee constituted by the Government of India to review the functioning of National Institute of Fashion Technology.

The author of this article is Abraham Koshy, Professor of Marketing at Indian Institute of Management, Ahmedabad. He is also a reputed marketing researcher, corporate trainer, marketing consultant and author of many bestselling books.