User talk:PuneetAgrawal87

Introduction

High rates of data growth across businesses have made data quality management and protection a top line item for most CIOs. With exponentially rising infrastructure costs, compliance with various regulatory and legal guidelines, correct and proper data availability on need to know basis Data Governance, Data Quality Management and Data Privacy are becoming an important data management strategy. Businesses are also realizing the importance of data management processes like data cleansing, Validation, data masking, test data generation and overall governance that reduce the impact on existing processes and helps in effective decision making.

There is an increasing need to ensure that: •	Sensitive and confidential data is not exposed to unintended entities •	Data is shared to external entities on a ‘need to know’ basis only •	Data entering the organization adheres to organization’s internal data standards •	Data remains clean •	Data records are not multiple/duplicate •	Business groups have an accurate and ‘single source of truth’ for right and agile decision making •	There is a mechanism to trace the flow of information from source to target.

TCS MasterCraft DataPack is a set of products from TCS MasterCraft, which work as an integrated suite to facilitate privacy, quality and overall governance of enterprise data throughout its life cycle.

The functional offerings under TCS MasterCraft DataPack are as follows:

Data Privacy Offering

•	Data Privacy offering of TCS MasterCraft DataPack provides a set of capabilities related to ensuring privacy of sensitive or personally identifiable data in production and non-production application environments. Broadly, these capabilities can be classified as Static Data Masking and Dynamic Data Masking. •	Organisations expect to store huge volume of private data pertaining to small and large businesses. It will include their personally identifiable information as well sensitive business data such as tax information, PIIs. Static masking ensures privacy-safe masked data for testing their applications in their testing environment. •	Organisations have web applications supported by Level-1 and Level-2 support personnel. There will be a need to ensure that these personnel see ‘need to know’ data only. Dynamic data masking capability will ensure that support personnel can see only that data, as is allowed by their role in the organization. •	Static data masking and Dynamic Data Masking capabilities taken together enables to comply with data privacy regulations in India.

Data Quality Management

•	The quality of data underlying any business can be a game changer. Duplicate data is a factor known to inflate marketing as well as data management costs, reduce effectiveness of customer interactions, and impact sales. Similarly, different data formats, as well as incomplete or corrupted data pose challenges to strategic initiatives such as data integration, master data validation, data warehousing and reporting, auditing or forensic analysis, mergers and data reconciliation.

•	Data Quality offering of TCS MasterCraft DataPack is a rich set of capabilities that include Data Profiling, standardizing, enrichment and de-duplication data across multiple sources to deliver the perfect source of data to your organization. The Products use an exhaustive set of reference dictionaries along with business specific rules to Profile, standardize and clean the data. In addition to cleansing, proven matching algorithms help de-duplicate the data to eliminate redundancy. By providing a unified view of data, Data Quality Products aids data integration. It delivers significant benefits in data integration activities, delivering immediately usable data following initiatives like Customer Data Integration or mergers and acquisitions.

Data Governance

•	Data Governance offering of TCS MasterCraft DataPack allows to define a Data Governance Council in their enterprise and identify Organization Goals. Business policies can be defined and managed centrally. An enterprise wide Business Glossary can be defined which provides a single consistent definition of business and taxation terms used across their enterprise. With its Reporting and Dashboarding capability, Organisations can get a view of the level of compliance to tax mandates and regulations. •	Additionally Data Governance Solution allows in capturing metadata and mapping of various products, applications, databases, ETLs, reporting tools etc. thus capturing enterprise wide blueprint of the organization. It helps in representing Data Lineage across enterprise and also in change management/impact analysis

Data Provisioning

Data Provisioning offering of TCS MasterCraft DataPack includes its capabilities that can generate and provision large volume of test data in a governed and automated fashion. This will allow Organizations’ internal information technology group to systematically manage the test data requirement, for testing their applications. With a clear focus on test data reuse, Organisations can save on storage and efforts spent on creating similar test datasets.

Data Architecture

Data architecture offering of TCS MasterCraft DataPack includes its Data Modelling capabilities. This will allow to do forward engineer and reverse engineer data models, for its applications across the technology landscape. With an automated approach of working with data models, Organisations can build new applications in an agile way.

Value Addition through TCS MasterCraft DataPack

•	A single unified TCS MasterCraft DataPack platform that offers Data Privacy, Data Quality and Data Governance capabilities from one location •	Making Business Stakeholders core to data management process, with IT Stakeholders working with Business in a seamless way, to achieve organization’s goals. •	Compliance to data privacy regulations •	Ability to make quick and informed business decisions by ensuring clean and standardized data