User talk:Ralphfascitelli

Atenga

Atenga is a leading Los Angles based pricing consulting group. It’s core methodology is to measure customer willingness to pay, and determine the extent to which value and decision drivers influence buyers willingness to buy and to pay. Also how it affects price elasticity. With this data in hand, it becomes possible for the company to accurately advise on the optimum pricing strategy and levels.

Atenga was founded in 2005 by CEO Per Sjofors, a US and Swedish national, out of his frustration with the lack of practical teaching in American business schools teach on pricing despite the subject’s significant impact on bottom line success. Sjofors discovered a profound distinction between the acute attention paid by European companies to the pricing function versus the more blasé attitude prevalent in the U.S.

CEO Per Sjofors is an industry thought leader who has challenged the financial and business world to recognize the importance of the pricing function in driving higher profitability. His written articles range from “Why Europeans Do Pricing Better” to “ Why Security Analysts Whiff on Pricing” to “The Top Ten Pricing Mistakes” and he often speaks at conferences and gatherings of business leaders and is especially active within the buoyant start up community in Los Angeles.

Atenga (www.atenga.com) operates globally, and has served clients on every continent except Antarctica. Its client base includes industry leaders in diverse fields such as travel, music, technology, consulting, manufacturing and education