User talk:Richardwfrye

Podcasting’s origins are firmly rooted in webradio. A combination of factors and technologies contributed to its eventual birth in 2003.

Among the pioneers of podcasting are Adam Curry, Tristan Louis and Dave Winer. Back in 2001, the three collaborated in using RSS technology and their media content to provide the first, albeit, prototype podcasts.

Subsequent improvements to the RSS-delivered content system swiftly followed over the following years. In 2003, Stephen Downes used RSS to demonstrate audio file aggregation and syndication in his Ed Radio application. It was also during this year when Christopher Lydon, an NPR radio talk show host, started linking MP3 files of his interviews to his Berkman weblog – a website that focused on blogging and the 2004 US Presidential campaign coverage. Lydon’s innovative use for RSS and MP3 files, in turn, inspired Curry to develop his iPodder script – the precursor of the popular iPodder software that became the first aggregator for downloading media files.

By the late 2004, detailed articles on podcasts became available online. In less than year, the podcasting phenomenon exploded with more than 2 million hits generated for a “podcasting” Google search. Podcasts originating not only from the US, but also from Canada, Sweden and Australia were reported. These podcasts even dealt with a disparate number of topics like veganism, politics and entertainment news.

By 2005, the popularity of podcasts has spilled over to the mainstream. Apple Computers, Inc. integrated podcasts in its iTunes software. Even Pres. George W. Bush became a podcaster when his weekly radio addresses became downloadable audio files at the White House website.

Traditional broadcasters, seeing the vast potential of podcasting, also joined the bandwagon. The BBC started trials for different “radio” programs. The US National Public Radio also adopted the format for some of its programming. And in a move that in turn legitimized podcast content, popular podcasts became a source of content for traditional radio programs. A California-based radio station even began to base its programming on broadcasting podcasts.

Because of the huge number of amateur podcasts floating around the net, sites that list podcast feeds became a vital resource in finding the kind of content that would interest different individuals. Sites like podcasters.org, podcast.net and ipodder.org became a vital service for a growing number of listeners.

Broken Eggs Media was formed in Auguest 2005 by Mark Loren Fayhey. Broken Eggs Media is a multimedia production company specializing in the creation of visual media podcasts for organizations operating in the gaming and technology sectors. With our primary focus on promoting your products and services. Broken Eggs Media has been successfully producing visual podcast media since March 2006 when the company was founded by Mark Loren Fahey. Following the launch of the very successful and popular Battlefield Podcast several further products have been brought online replicating this casting and production flow, following strict quality control guidelines and operating procedures. Our multimedia podcasts are an innovative, cost effective, and scalable way of engaging and distributing audio and video content to target audiences across multiple media platforms and converged media devices.

Mission Statement To Produce Distinctive Customized Media for the New         Audiences of Today and Tomorrow we must continue to…..“Innovate, Educate and Entertain.”

www.emarketer.com estimates that the total US podcast audience reached 18.5 million in 2007. Furthermore, that audience will increase by 251% to 65 million in 2012. And of those listeners, 25 million will be “active” users who tune in at least once a week. ”As the US podcasting industry matures it is unquestionably creating a listening audience,” says Paul Verna, eMarketer Senior Analyst and author of the new report, Podcast Audience: Seeking Riches in Niches, “And along with a larger audience comes increases in advertising spending tied to podcasts.” Driven by this audience growth, US spending on podcast-related advertising (including sponsorships) will rise to $435 million in 2012, up from $165 million in 2007.

PQ Media predicts: Robust advertising growth for all user-generated online media, including blogs, podcasts and RSS feeds. Advertising for the media will grow at a compound rate of 106.1 percent from 2005 to 2010 and reach revenues of $757 million by 2010, according to a report released by the company last April. Social Media Optimization: Podcasts have hit the mainstream consciousness. One-quarter of online consumers express interest in podcasts, with most interested in time-shifting when and where they receive this content. Companies that are interested in using podcasts for an addition marketing platform should focus not only on downloads but also on streaming podcast media as a means to get their content and ads to consumers. Marketing Benefits Through Podcasting: For connecting to consumers, podcasting is an effective and engaging communication tool. As a communication tool, the rapid advancement of podcasting will soon penetrate all aspects of every organization allowing companies to take in the benefits of RSS and develop a database of dependable consumers. Many companies are recognizing this prospective and incorporating it into their marketing mix.

Factors Driving Podcast Growth www.brokeneggsgroup.com -Greater ease of consumption for podcast content. -Growing awareness of podcasting. -Traditional media‘s use and promotion of podcasting. -Increased penetration of portable players. -The evolution of smart phones and proliferation of affordable mobile data plans. -Podcasts are considered to be part of the beginnings of a timeshifting revolution that with digital convergence will see all forms of digital media entertainment available on demand and timeshiftable. -A prediction that within four years 40% of all video consumption would occur outside of the television set. That's according to a poll of nearly 300 media execs by Myers and video tracking firm Teletrax.

An additional communication tool for your business. Growth of online visibility to your target market. Increased Internet visibility from search engines. Increased Internet visibility from and traffic from the RSS, blog and podcasting directories. Communication medium is more stronger than text, providing increased potential results for your marketing message. Improved level of perceived expertise from your target market. Value-added offerings to your target market. Increased mind share from your target audience. People access podcasts while doing other tasks online. They can also take your messaging with them on their portable media player. More frequent touch points and "top of mind" participation from your target audience. Growth of perception of your product, service, brand or value in customers minds. There are additional benefits that may not be listed that might apply to your specific product, brand, service or niche. PQ Media predicts: Robust advertising growth for all user-generated online media, including blogs, podcasts and RSS feeds. Advertising for the media will grow at a compound rate of 106.1 percent from 2005 to 2010 and reach revenues of $757 million by 2010, according to a report released by the company last April. Social Media Optimization: Podcasts have hit the mainstream consciousness. One-quarter of online consumers express interest in podcasts, with most interested in time-shifting when and where they receive this content. Companies that are interested in using podcasts for an addition marketing platform should focus not only on downloads but also on streaming podcast media as a means to get their content and ads to consumers. Marketing Benefits Through Podcasting: For connecting to consumers, podcasting is an effective and engaging communication tool. As a communication tool, the rapid advancement of podcasting will soon penetrate all aspects of every organization allowing companies to take in the benefits of RSS and develop a database of dependable consumers. Many companies are recognizing this prospective and incorporating it into their marketing mix