User talk:Ruedumail



Rue du Mail was established in 2006 by Jimmy K. W. Chan, founder and chairman of Semeiotics Inc., at 5 rue du Mail in the 2nd Arrondissement in Paris, with Martine Sitbon as its founding designer. The Rue du Mail collections are sold internationally in premiere stockists, as well as in the headquarter boutique located at 5 rue du Mail in Paris, where the 700 square-meter space also showcases the atelier, showroom and gallery space.


 * Industry: Fashion
 * Founded: 2006
 * Chairman/Founder: Jimmy Chan (Semeiotics Inc.)
 * Designer: Martine Sitbon
 * Headquartes: 5 rue du Mail, Paris
 * Website: www.ruedumail.com

Brand History & Philosophy
Named after the address of its headquarters, 5 rue du Mail on Paris’ right bank, Rue du Mail embodies an organic romanticism that is representing in the Parisian essence. It is both an address and creative space that transforms itself with every new season. Rooted in acute tailoring and luxurious fabrics, Rue du Mail has become synonyms with educated cool girls and Parisian chic. Including Tilda Swinton, Cate Blanchett, Clemency Poesy, Sofia Coppola and Gwyneth Paltrow amongst its followers, Rue du Mail has also been featured in Vogue, W, Allure, Interview, i-D and Another.

The Rue du Mail woman has a timeless elegance and a modern sense of style that brings forth an intriguing mix of masculinity and femininity. Being described as a collection for ‘the kind of [woman] who would wear a lean white tux jacket and imagine herself as Anita Pallenberg with a Stone of her own’ by Style.com’s Tim Blanks, Rue du Mail captures the essence of poetic rock sensibility and an edgy sense of romanticism.

After opening its headquarters in 2006, Rue du Mail hosted its first fashion show during Paris Fashion Week at the Couvet des Cordeliers in 2007. Collaborations with Linda Farrow and Malcolm McLaren quickly followed, and in 2009 the brand presented its 5th collection in the Rue du Mail atelier space. The intimate setting paired with the season’s Parisian rock chic attitude received raved reviews from the press. Since, every collection has been presented at the Rue du Mail atelier space, which also hosts the location of a showroom, a gallery space and a boutique. Further, Rue du Mail launched its diffusion line RdM in October 2011.

RdM by Rue du Mail
RdM is the brainchild of Rue du Mail creative universe, which showed its first collection for summer 2012. The RdM collections preserves Rue du Mail’s soul – the core integrities of design, craftsmanship, originality and individuality. It also evolves into versatile and accessible contemporary with vibrant playfulness.

Designer Profile
Named as the ‘only living French designer’ by Karl Lagerfeld, Martine Sitbon started her career at Studio Berçot in Paris from which she graduated in 1974. After launching her own label in 1985, Martine was appointed Creative Director at Chloé in 1987 where she stayed on for nine seasons, later becoming the mentor of Phoebe Philo and Isabel Marant. In 1997, Martine Sitbon was honored as Chevalier des Arts et des Lettres, which was followed by a retrospective at the Festival in Hyéres in the South of France in 1998.

In 2006 she was appointed founding designer for Rue du Mail, which remains her current position to date. Additionally, Martine is now the Creative Director for the fashion brand. In 2007, Martine became the first woman to curate A Magazine. The fifth edition of the magazine portrayed her position at Rue du Mail in and interview with chairman Jimmy Chan where she described her influence by music, her training with Marie Rucki, and collaboration with Frédéric Sanchez.

Throughout her career, Martine has collaborated with photographers Javier Vallhonrat, Nick Knight, Craig McDean, Vanina Sorrenti and Serge Leblon for creating a visual identity in her collections and campaigns.

Selected Press Reviews
“Ten of the Best Winter 2011-2012 Collections out of the 400+ Collections presented”

-	Godfrey Deeny, Imagine Fashion (AW 11-12)

“Delicately crafted pieces.”

-	WWD (AW 11-12)

'''“Sitbon’s light-as-air dresses were bang-on – a was her always superb tailoring, this time sleeveless. Light deconstructed blazers and safari jackets.”'''

-	Alex Furry, Showstudio.com (ss11)

'''“The designer Martine Sitbon had a clever concept going at the start of her show for Rue du mail. With graphic prints… she decided to display her master of pleating… she showed micro-pleated tulle in DayGlo hues, that, from a distance looked like print, but close up, looked like talent…”'''

-	Suzy Menkes, International Herald Tribnue (SS11)

“In the three years of Rue du Mail’s existence, Martine SItbon has made the label a go-to source for a dress that’s keyed into the trends without being desperate about it.”

-	Nicole Phelps, Style.com (AW 10-11)

'''“A series of puffy shawl collar jackets and cats that nipped in at the waist looked both womanly and modern. And a group of cocktail dresses crafted from shimming silk threads that slowly started to fray with the movement of the body evoked a broken femininity that was intriguing.”'''

- Jessica Michault, International Herald Tribune (AW 10-11)

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Wikipedia talk:Articles for creation/Rue du Mail concern
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