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Political economy in digital media

With the developing of the internet, more and more people using the internet in their life. The internet changes human life into more convenience. The media change from a large prosumer to fewer consumers. More and more digital citizens start to create their own content. In this situation, it creates a special culture on the internet.

Definition of Political economy The political economy is connected to the social relations, power relations, distribution, and consumption the social resources. It is also an affection that included ownership which is change of media system from serving personnel, to organization, to a country; concentration which is the consolidation of media ownership; vertical integration which is a product from parturition to consumers; horizontal integration which is means an organization taking control of a market; and the convergence which is combined different produced into one, but they still work in different area, having different function (Hollander, 1985; De Prato, Sanz, & Simon, 2014)

Culture of political economy in digital media

In the culture of political economy in digital media. The consumers and prosumers and learning from each other, they are sharing the same business or media structure (Roberts, 2014). In digital media, the economy is one of the main structures that control the media. It is a complicated and mass system, people need to study the structure, and the structure always changes with the times (Roberts, 2014). With the power of the internet, in the connection of globalization, the international business, organization, and the government, these companies “start to strategically manipulate and de fine the discursive parameters of a socio-economic project at a meso-level, semiotic material is selected by these forces and groups to justify their respective socio-economic project” (Roberts, pg.10, 2014). This means these organizations are getting power and benefit from the internet, and they are competing with each other. Moreover, the “new” economy is constituted by the global information of new media. The new media could be a medium to transfer these ideas, image, and technology, and capital into the global world (Lash and Urry 1994). In addition, digital changing the old life style into a new life style. The public sphere creates a society in the developing of digital technology (Lash, 2007). This connected the people form deferment culture together. The most famous and prominent in the culture of political economy in digital media is the way people do commercial. With the increasing of technology, more and more internet user change from a consumer to prosumer. The positive point is people can share more critical thinking and idea to the same event. The negative point could be it might decrease the number of professional journalists. This might cause the decrees of the old media, and the business use to put an advertisement in a newspaper, or radio. Now, they might investment to the self-media. This might cause more and more businessman to focus on internet commercial. On the other hand, the culture of the political economy might also affect free speech. The internet help people create more and more forum likes Facebook. People from different culture and country can share their idea to one event that happened in the world (Roberts, 2014). “digital technology overrides what is perceived to be an older, industrial form of life that sought to govern and regulate society through the nation-state and through the likes of mass media based within the borders of a country (Roberts, pg.12, 2014)”. This means the public sphere on the internet is affecting people’s thought to one event. It might help people and country to know others idea, which has positive influences on society.

References Roberts, J. M., & Ebrary - York University. (2014). Digital publics: Cultural political 	economy, financialization and creative organizational politics. Routledge. Hollander, S., & Canadian Electronic Library - York University. (1985). Political 	economy. Toronto [Ont.] ; Buffalo [N.Y.]: University of Toronto Press. De Prato, G., Sanz, E., Simon, J. P., & Ebrary - York University. (2014). Digital media 	worlds: The new economy of media. Palgrave Macmillan. Lash, S. and Urry, J. (1994) Economies of Signs and Space, London: Sage. Lash, S. (2007) ‘ Power after Hegemony: Cultural Studies Culture and Society 24(3): 	55 – 78.