User talk:Safir Stores

Brief
Safir Perfumes and Cosmetics is an Iranian group of perfume, cosmetics, and skincare store established in 2010 in Tehran, Iran. The Company takes its name from the Persian word Safir (سفیر), meaning ambassador. The stores currently offer the most prestigious and luxurious names in the beauty industry, as well as beauty advice. The Iranian beauty market is the 7th largest on a global scale, and Safir is considered to be the market leader in the country with stores all over Iran.

History
Safir first launched in Tehran in 2010 and was the first to implement the self-service method of shopping in a beauty store in the country. Shortly after the 1st store, the company opened other branches, while holding the concept of “Vision of Luxury” as its slogan. The company is currently present all over the capital, Tehran, as well as other cities such as Isfahan, Shiraz, Kish, Mashhad, and many others, and strives to be the beauty ambassador of Iran.

Brands & Services
Safir stores currently offers a wide range of products from authentic global brands, such as Christian Dior, Yves Saint Laurent, Clarins, Lancôme, By Terry, Giorgio Armani, Mugler, Hermes, Lanvin, Molinard, Tiziana Terenzi, Atkinsons, Versace, Viktor&Rolf, and many others. Additionally, their trained beauty specialists are ready to provide comprehensive beauty advice while understanding the customers’ concerns regarding the choice of products, and their originality. Also, the stores are conducted in a self-service manner, meaning the customers are free to test and choose the products themselves, as oppose to the traditional approach of retail shops, which was a first in the Iranian beauty market.