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National Pet Parent's Day
In the traditional spirit of a spring season set aside for celebrating parents of human children, National Pet Parent's Day recognizes and honors those who lovingly consider their pets part of their family.

History
Veterinary Pet Insurance (VPI), the nation’s oldest and largest provider of pet health insurance, designated the last Sunday in April as National Pet Parent's Day, slating the nation’s first official day celebrating pet caregivers.

In an effort to facilitate the recognition of pet parents, VPI offered electronic greeting cards dedicated to National Pet Parent’s Day on its Web site, petinsurance.com. VPI’s ‘e-Cards’ were available for Web site visitors to share with the pet parent(s) of their choice – friends, family or even spouses who raise dogs, cats, birds, or exotic pets. Similar to popular online greeting cards, senders will have the ability to choose a design and attach a personalized message to the electronic greeting. The first Pet Parent's Day was kicked off on April 27, 2008.

About Veterinary Pet Insurance
Veterinary Pet Insurance Co./DVM Insurance Agency is the nation’s oldest and largest pet health insurance company. Providing pet owners with peace of mind since 1982, the company is committed to being the trusted choice of America’s pet lovers and an advocate of pet health education. VPI Pet Insurance plans cover dogs, cats, birds and exotic pets for multiple medical problems and conditions relating to accidents, illnesses and injuries. Optional Pet WellCare ProtectionSM for routine care is also available.

Medical plans are available in all 50 states and the District of Columbia. More than 1,600 companies nationwide offer VPI Pet Insurance as an employee benefit. Policies are underwritten by Veterinary Pet Insurance Company in California and in all other states by National Casualty Company, an A+15 rated company in Madison, Wisconsin.

VPI celebrated its 25th anniversary in 2007. The industry is expected to reach $500 million by 2010, according to leading market analysts.

As the U.S. pet health industry celebrates a quarter of a century of protecting America’s pets, there is a compelling story to tell about how far the industry has come in two decades. Over the last several years, with the increased sophistication of veterinary medicine and rise in associated costs, combined with the human-animal bond growing ever-stronger, consumer acceptance of pet insurance has risen among Americans. The nation’s oldest and largest pet health insurer, Veterinary Pet Insurance (VPI), issued its first pet health insurance policy to television’s Lassie in 1982; that first year, VPI sold about 6,500 policies to dogs and cats. Today, VPI provides coverage for more than 460,000 dogs, cats, birds and dozens of exotic animals like hamsters, snakes and pot-bellied pigs.

In the past 25 years, VPI has seen more than 50 competitors come and go, and today holds about 70 percent of the U.S. market share for pet insurance.

Veterinary Pet Insurance
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