User talk:Sarah0501

Online Persona Marketing (OPM) is the use of personification to market a business, brand or product. It is primarily used to reflect a brand or product's personality online through Web 2.0 Technologies such as Social Media platforms.

Every brand or product out there portrays an unique image and consequently, it adopts a personality of its own. It can range from sophisticated to family oriented. No matter online or offline, it is important for businesses to protect and convey their personality for target customers to understand them on a more personal level.

In today's world, mere online presence is no longer enough to differentiate businesses and brands. Brand recognition alone is not going to be enough for target customers to convert into loyal customers. Hence, businesses are starting to adopt OPM to bring their brand alive and stand out online. OPM involves portraying a brand or product's personality in every online contact point. For example, if a brand is feminine and high end, it has to be communicated effortlessly everywhere from its website to profile pages on Social Media platforms and that personality must be felt by target customers when they interact with the brand through Social Media platforms. In a short time, target customers will know that the brand represents something feminine and high end.

Sarah0501 (talk) 11:46, 6 June 2009 (UTC)