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Social media

Social media has been instrumental in the global reach of K-Pop, particularly video-sharing site YouTube. Of the 2.28 billion worldwide K-pop YouTube views in 2011, 240 million came from the United States, more than double the figure from 2010 (94 million).[200]

YouTube

Since Kpop started to spread its industry outside South Korea, YouTube has always been the place where Kpop records can be tracked. Gangnam Style, the iconic song sung by Psy.

Social Media
Social media has been instrumental in the global reach of K-Pop. A social media such as Twitter and Facebook have been playing a significant role in K-pop advertisement since mid 2000s [1]. As a global online music market revenue increases 19% from 2009 to 2014 with social media, music consumers around the world have higher chances to be exposed to K-pop [1]. Through social media advertisement, the export of K-pop dramatically increases from $13.9 million USD to $204 million USD between 2007 and 2011.

Social media also changes the consumption patterns of K-pop music [2]. Before the digital era, the consumers purchase music products and keep among themselves. However the consumers now actively participate in sharing music products and advertise their favorite artists, K-pop which was less known than English songs gets more advantages.

Youtube
Since Kpop started to spread its industry outside South Korea, YouTube has always been the place where Kpop records can be tracked. Gangnam Style, the iconic song sung by Psy. Idol groups which are leading K-pop market get fundamental advantages with the development of a video-based social media such as Youtube. This is because visual components such as dance and fashion are essential factors in their performance.

[1]

[2]

== Hkim856 (talk) 16:20, 19 October 2018 (UTC) I see that you're still working on your draft. Just a quick question, where do you plan to place your article? As the existing article has a sub-section on social media (https://en.wikipedia.org/wiki/K-pop#Social_media), I assume you wanted to improve this, correct? If so, how would you like to locate your draft within the article? Put differently, did you want to incorporate your draft into the existing account?