User talk:Serenapetacarli

Business Processing Outsourcing
With the world clamoring for the benefits of online and internet marketing, no wonder Serena, together with her equally competitive Filipino business partner, Nathanael James M. Salisipan, heeded the call and decided to open and operate a Business Process Outsourcing company (Call Center) that caters to both inbound and outbound clients from around the world.

Although considerably a neophyte in this field, with the many people she and her partner have met all throughout the years, they have become interested to partake in a new challenge that will not only benefit them and JSOW in general but the unemployed sector of Davao as well. Serena, a humanitarian that believes in the ability of everyone, sees this as an opportunity to help those who want to better the lives they have now.

Verily, the task took most of their days. From researching, sharing of ideas and meeting with potential clients and partners, Serena and Nathanael made it their mission to make this idea a reality. Armed with passion and dedication, both spent most of their time understanding the language of establishing a Business Process Outsourcing company from scratch. To say the least, the preparation did them well.

The best thing about this journey was that JSOW personnel, especially those who were once part of the BPO industry, pooled in their knowledge to help in the preparation. From the marketing campaign to urging their friends and friends of friends to try BPO, everyone helped to gather as much “agents” that they could. Nowadays, there are more than a handful of them making their regular calls to people all across the globe.

Despite the hurdles, Serena, Nathanael and JSOW pulled through and thus now enjoying the fruits of their labor. In time, this small venture will turn into something grand – giving their competitions a run for their money!

Life Abroad
There are not many cities in the world that offers a lifestyle that you could control. When Serena packed her bags and booked her ticket to Davao City, Philippines, she did not know what to expect. She did not have any family or friends in Asia; only her passion to succeed.

Arriving in a foreign country was her “risk turned to opportunity”. Since her arrival, some two (2) years ago, her life has been one spectacular flight of ups and downs. From having nothing to something, Serena exuded the epitome of adapting and making ends meet. She embraced the culture and in return, taught her staff to be open-minded and think like them. Nowadays, she has made friends and connection with more than a handful of people in Davao and other parts of the country. This proves how she is able to adapt to the culture, people and tradition of the country with ease.

Of the many things that she likes in Davao, aside from the people, food and places, she likes that she can enjoy the luxuries of life without having to travel and leave the country. For her, Davao depicts the many faces and phases of a serene life away from home. Nowadays, she enjoys the company of her rottweiler, Drogo, in a quaint humble abode whenever she is in the country.

Nathanael James “Nate” Macaraeg Salisipan
Nathanael James M. Salisipan, Nate to many, was Serena’s business partner and Chief Operations Officer (COO) of Just Simply Outsourcing Worldwide. Aside from his daily office tasks, he was also managing the company’s Call Center.

With a background in sales and people management, it is no doubt that Nate is able to juggle the demands of office work and human resource. Although one to embrace challenges with open arms, he believes that risks and hurdles not only allow him to grow but also give him the opportunity to understand the many phases of the business industry that he is in. With passion and dedication, he makes sure that he performs beyond par to bring the best in the people he works with and himself.

Born on the 21st day of February 1986 in San Juan, La Union, Nate was born to a family that greatly values family ties. Growing up, he loved the great outdoors and has always been the adventurer. For him, these adventurers helped him overcome daily challenges in life. Aside from the great outdoors, he is also well traveled, both local and international, to places that play a significant role in his personal development. For Nate, travelling allows him to explore, not only the place, but also himself. He wants to experience the culture and be one with the people thus he immerse himself with the locals to understand how they live and act accordingly.

Professional Career

Nate is driven, determined and passionate in whatever he ventures in. Growing up, he knew that he possessed great ability in socializing and leading others toward success. For him, it takes more than a diploma to understand an industry; patience and the determination to learn urges one to keep moving forward. Indeed, it is no wonder that Nate excels in communicating with clients and those who work with him. For him, understanding and comprehension plays a significant role in converting ideas to reality. With his assertive working nature, Nate expects nothing but the perfection of the means in relation to the ends.

Joining Serena in Just Simply Outsourcing Worldwide proved to be most beneficial to them both and the company in general. With their combined intellectual forces, it is no doubt that they have only the best for their employees, clients and the audience of the World Wide Web. Serena, as the CEO, makes sure that all goes according to plan while Nate, as the COO, ensures that operation is at its best every single day. Operating daily, he makes sure that the agents are always in their top performance and is able to cater to every demand that comes their way.

Nate currently is no longer with the company, but is often there with help if Serena ever needs it.

Internet Marketing in the Philippines
Considered a major player in the race for BPO supremacy, the Philippines is a portal of technological greatness. From web developers to article and content writers to SEO strategists, Serena found the country to be the best candidate for her growing internet marketing business.

With no background or experience to back her up, she learned and studied her way to what she is now. From attending workshops and partaking in intellectual discussions with peers, Serena believed that there is more to the country than its scenic spots and gastronomical food. Armed with determination to succeed, she employed individuals who know more of internet marketing than her. The result? An exchange of knowledge that helped shape Just Simply Outsourcing Worldwide (JSOW) to what it is now.

With only a handful of employees, JSOW began from an idea to one of the major outsourcing company operating in Davao. Specializing in internet marketing, specifically in Search Engine Optimization (SEO), JSOW has been in the pages of Google both here and abroad. Nowadays, JSOW caters to local, affiliate and international clients. With an industry as unpredictable as this, JSOW has faced challenges that made them stronger than ever. Operating western style, JSOW does not stop learning from their mistakes and makes it their mission to keep the fire burning by attending seminars, trainings and lectures, both here and broad, to help further their craft.

With Serena steering the wheel, it is no doubt that JSOW is a company that does not take ‘no’ for an answer. For them, persuasion is a key factor in developing themselves to be the best that they can be.

Annual Company Activity
True, not many people like to be told what needs to be done. With Serena, she does not only let her employees learn but she too allows them to teach her how to succeed in this technologically driven and evolving industry. For her and business partner, Nate, learning and gaining knowledge is not a mere opportunity but a competitive advantage above the rest.

Educating the staff is one way of attaining that one ultimate goal for JSOW: to be successful in the local and international arena. That is why, developing the self, both in the personal and professional level, is important for her. Every year, JSOW staff partake in a wellness and holistic retreat that enables them to develop rapport and camaraderie. This is mainly done to cater to the needs of new members to immerse themselves to and with the group. More so, a venue for Serena and Nate to talk to their employees outside the corners of the office. Through this, JSOW is able to surpass and patch any issues and encourages everyone to see the different side of JSOW – enjoying the simple pleasures of life despite the advancement of technology.

Annual Team Building
Apart from the annual charity event, Serena also came up with an annual team-building event to the delight of her employees. Designed to help everyone think strategically and beyond the usual, this event is more than just a day of laughter but to help everyone be at par with the growth of the company and attainment of goals and objectives laid at the beginning of the year.

JSOW’s team-building event is one of a kind as it combines learning and having fun at the same time. Usually held outdoors, it is designed to gauge everyone’s hold on the company in general. To say the least, the event is a perfect venue to test camaraderie, rapport and unity between and among JSOW employees – newbies, regulars, admin and staff.

Every year, Serena comes up with a themed team-building event to heighten the mood and have everyone up on their feet. Divided in groups, they battle it out for supremacy thus making it a most memorable event. Aside from the prizes, bragging rights is given to the team that outplayed and survived the many obstacles hurdled in between. Truly, JSOW is more than just an internet marketing company; it is a company that makes everyone’s welfare its utmost concern and priority.

With this annual event, Serena surely is making a big and bold statement in letting the people of Davao, the Philippines and the world of the presence of Just Simply Outsourcing Worldwide and its ability to take over the World Wide Web – one click at a time. With quality and excellence, the company, with its talented pool of employees, is a living testament that dreams do come true. Nowadays, Serena is currently planning this year's team- building for her and her employees.

Just Simply Outsourcing Worldwide: Corporate Social Responsibility
Just Simply Outsourcing Worldwide is not only about internet marketing and bridging the world in between; it too has its own little way of giving back to the society. Every year, the company, through the initiative of Serena and Nate, holds a charity event that centers on the development of less fortune communities. As Christmas is a big celebration in the country, Serena sees to it that the immersion is well participated and attended by her employees to allow them to mingle with people outside their office walls. The said event is conducted annually and has, for the record, helped families, mainly children, celebrate life one gift at a time.

For its pioneer year, JSOW brought happiness to some 300 kids in a far-flung community in Davao City where they distributed foods, presents and provided some entertainment – bringing along their very own Santa to the delight of the kids. The following year, JSOW celebrated the merry season with two communities where they distributed school supplies to aid the children in their studies. One was a Barangay located in the heart of Davao City and the second was a Rehabilitation Center located in the outskirt of the city. Both communities were selected because of their cause to help those who are in need without anything in return.

Not only that, JSOW has been known to support help campaigns in the country. They use their internet marketing connections to help those who are in need – from the victims of typhoons, earthquakes and even wellness campaigns, JSOW is always there to lend a hand. Most definitely, JSOW will continue to extend and support to causes that they believe in. Be it in the form of monetary or manpower, JSOW will be there to help.

Just Simply Outsourcing: Training and Workshops
Through the initiative of Serena, JSOW has evolved into a company that exceeds beyond internet marketing and annual activities. Nowadays, the company has also ventured in conducting trainings and seminars for those who are interested to learn and further hone their internet marketing skills.

What begun as a simple marketing strategy is now an annual event anticipated by many. With limited slots available, said trainings are progressively designed thus allowing participants to challenge themselves of the many techniques and processes taught to them. Through this, participants are able to understand the complicated world of internet marketing and Search Engine Optimization (SEO) for their personal and professional development.

Majority of the participants are from Davao City and are either business owners or employed. Some are even neophytes in the field of internet marketing thus making it easier for them to follow with the lectures.

JSOW trainings and workshops is conducted by a Google certified JSOW SEO Strategist and Specialist trained by the best in Asia. He has been in constant training and looks forward to the many opportunities presented to him by Serena and JSOW. For him, internet marketing is not a 'one time' learning experience; you need the patience and determination to understand the slightest movement to come up with a strategy suitable for it. More so, he sees these trainings and workshops as a venue for him to learn with the participants.

Nowadays, JSOW is busy preparing for another training and workshop. This time, they are making it bigger – encouraging interested internet marketing enthusiasts from all over the Philippines to join them in their quest for knowledge and success.

Marc Andy Bantilan, Training Manager, JSOW
Perseverance and passion are two traits that I believe best reflect my individuality – both on a personal and professional level. For 8 years that I have been working as an SEO, SMO and SEM Specialist, I have been faced with challenges and risks that almost made me gave up – but with my passion and determination to succeed, I stood up and continued learning the process.

I am a dreamer and my dreams are big. I believe that failure is an inevitable part of life and thus accept that failure is but delayed success that constructively teach us to be better than we already are. Working alongside Serena, she knows that success is a possibility and not just a mere idea.

From humble beginnings, Marc proved that determination in life plays an integral part in attaining success.

As a Training Manager, he has participated in some of the most prestigious training, seminars and workshops both in the local and international scene. Some of them are:


 * SEO guru Mike Long coaching SEO from America
 * SEO Jumpstart for Personal Promotion (Speaker/Trainer)
 * SEO Training and Workshop (Speaker/Trainer) – Davao City
 * SEO Training Davao (Speaker)
 * Web Development Seminar (Speaker)
 * Virtual Assistant and SEO Seminar
 * Google analytics certificate
 * Google adwords certificate

Internet Marketing, Your Business and You
JSOW training and workshops are mostly centered on the evolving and complex world of internet marketing specifically the establishment and operation of a business. In Davao City, an internet connection has been a staple feature in every establishment. The reason for this is basic: people are always on the go.

With such a need, JSOW thought of a way to bridge the gap. Conducting these training and workshops allow the participants to know of the many techniques in furthering and developing their businesses at a low cost. True, market branding is a costly aspect of any business hence JSOW is introducing ways to save with every click.

Basically, JSOW wants to share its knowledge to those who are interested to sustain their success in the business realm. With extensive topics and ladderized learning program, participants are treated to a tour of the World Wide Web through the eyes of SEO. From basic to the most comprehensive, JSOW ensures that every topic is covered  and is worth every cent paid.

Website Development and Your Business
Basically, JSOW training and workshops encourages the need to have a website of your own. It speaks of the immense need to have your own identity in the World Wide Web. To state, your website is your calling card and with such, enable you to connect with the rest of the world. Here is when success comes in.

With JSOW and the importance of website development, these workshops allow participants to appreciate the many benefits of an online presence. Just like what Serena and JSOW firmly believes, the need exceeds the want as it forms part of your success in the long run.

Through a website, a company is able to reach its target market and even expand to the other parts of the world. Global expansion is now as easy as a click of the mouse. However, this is only possible if you know how to manipulate and control the World Wide Web. Here is when JSOW proves beneficial with their training and workshops.

What they do is try to make it easier for everyone to appreciate the complexity and usage of the internet. Introducing techniques and processes that will not only make your website visible but make your company stand out from amongst your competitors. More so, JSOW enables you to expand your horizon and have fun with the endless possibilities of your website.