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The Echinacea Movement A General Mobilization to Fight Drug Abuse, From Campus to Society, Both Domestically and Internationally The Echinacea Movement, advocated by Ministry of Education of the Republic of China (R.O.C.), is a general mobilization to fight against drug abuse. Based on the “Echinacea Advertising Design Contest,” first held in 2011, a contest for both teenagers and adults to create anti-drug propagandas, the image of Echinacea is adopted with an attempt to convey the message of enhancing the public’s awareness and “self immunity” to drug abuse. The logo of the contest was designed by Tingyi S. Lin, an Asst. Prof. at National Taiwan University of Science and Technology. Echinacea, also known as the American corn flower, has long been used as traditional herbal remedies by the Great Plains Indian tribes. With its medicinal effects, the R.O.C. Ministry of Education considers it a perfect image to symbolize the spirit of the movement to establish a society without drug abuse, in view of the widespread of drug abuse problems nowadays. Hence, in the annual anti-drug events in 2012, “The Echinacea Movement” is announced by President Ma Ying-jeou as the permanent movement in the nation, with the hope that it can further be recognized as a global movement, Taiwan joining hands with the whole world to purify the society in a positive and healthy way and provide our future generation with a better, healthier living environment.