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UNIT -1 INDUSTRIAL PSYCHOLOGY 	It is one of the most active and prosperous branches of modern psychological sciences. 	Third fourth of the most popular branches of psychology. 	Most important branch of applied psychology. 	Aim is to make scientific study of behavior of employees engaged in industrial organization. 	Concentrates upon to select the right person for the right job. 	Tries to improve-: 	Employee motivation 	Build the employee morale 	Eliminate boredom 	Monotony 	Conflicts 	Accidents 	Beginning of recognition took place in 1913. 	“HUGO MUNSTERBERG” published the book of psychology and industrial efficiency. 	Psychology uses scientific methods to collect data-: 	Experimentation observation 	Survey 	Field Study 	Developmental methods 	Case Study 	Counseling psychology and clinical psychology are concerned with abnormal aspects of behavior. 	Sub fields of Psychology-: 	Social Psychology 	Educational Psychology 	Developmental Psychology 	Personality Psychology 	Industrial Psychology 	THE INDUSTRIAL PSYCHOLOGY (As a science and as a profession) It is evident that Industrial Psychology has two faces- 	As a Science 	As a Profession. As a Science- Because 	It uses Scientific method 	The term, concepts are empirical. 	It has applied research, and values. 	It is a search to be, objective for factual knowledge. As a Profession- They perform wide variety of functions- 	May be full time staff member of industry. 	May be consultant or member of consulting committee. 	May be in academic position in university or college. The major group areas are- For purposes 	Person selection 	Personal development 	Human engineering 	Productivity study 	Accidents, safety, welfare, labour relations The major areas of work comprising Industrial Psychology 	Selecting and testing 	Management development 	Counseling 	Employee motivation 	Human engineering 	Marketing research 	Public relations

	Applied Psychology was first established in the departments of psychology in our country at Calcutta University, in 1993 and its papers were read in Indian science congress held in Bombay in 1934. 	Pre-Independence period greater stress was laid on subjects as selections and placement procedures a very little work was done in other areas. 	METHODS IN PSYCHOLOGY 1)	Experimental Method-: 	Changes or varies the events which are hypothesized to have an effect. 	Keep active conditions constant. 	Look for an effect of the change or variation on the system under observation. Variables-: It is an event or condition which can have different values. It can be independent or dependent. The Dependent variable-: It is the behavior of the person or animal in the experiment. The independent variable is the one expected to produce changes in dependent variable. Controls-: It is important, that only the specified independent variable be changed, the factor other than independent variable, must be kept constant, control of other condition is necessary i.e. without control, experiment may give misleading result. Repeatition of Experiment-: “Replication” It is important that the experiment should be repeated. 	The “Replication” or check-up abilities as it has been called is an essential part of the experimental method. 2)	Systematic observation

3)	Clinical Observation

	Community Psychology – Application of Psychological principles, ideas and point of view of help solve social problem and individual adopt to work it. 	Consumer Psychology- Concerned with behavior as consumer. 	Psychometrics- It is concerned with accurate description and measurement of Psychological characteristics of human beings.