User talk:SmartConsulting

 Tourism Behavior in India 

The options for an Individual to spend his/her leisure time or relaxation would be Movies, Watching TV, Food at a hotel & few others options including tourism. But tourism as an option to spend leisure time is less utilized due to busy work schedule or family commitments. Individuals usually opt out of tourism plans because of these commitments; unable spend few days on a tour Getting into further understanding of behavior across regions, age groups & profession (demographic understanding) often we see only few segments of people opting for regular tours into wildlife, adventure, nature, pilgrimage or international. Very few people plan a tour yearly or half yearly.

Option of tourism takes a back seat due to busy work schedule, family commitments, festivals, schools to kids and so on. Tourism is an option where an individual gets to learn about new things about places, culture, traditional practices, nature, wild life and so on. Encouraging tourism with the approach of learning about new things will help improve the tourism scenario.

Marketing activities, advertisements and promotions structured highlighting the learning aspects of tourism will immensely help improve the tourism scenario. This is very important since people with different demographic background get to learn about new things into different areas of tourism.

Tourism companies tend to concentrate more on markets where the demography consists of techies and youngsters. It overlooks other segment of people including unorganized business sector and people from other demographic background. It is an irony that companies compete on pricing rather than concentrating building other markets which is potentially huge. It is necessary to devise strategies to offer services to markets that are less addressed. Additional efforts need to be put to encourage tourism into various demographic segments on different tourism interests.

Segmenting the market broadly into techies, unorganized business sector, government professionals, banking, public sector professionals, students; the market is rather huge which can be addressed with well devised marketing strategies and activities.

Few of the hurdles tourism companies face in addressing different segments of markets are the cost of travel, lack of interest by people, difficulty in reaching to the new market segments, tourism being seasonal. Structuring packages encouraging tourism and addressing the road block with tactical marketing strategies will improve tourism as an option of recreation.

Getting a good tourism experience:

Few of the things that could be considered to get an enriching tourism experience: Plan travel well in advance Explore new places Avoid long journeys / plan travels in a cyclic route Plan food during your travel; have plenty of fruits to nourish yourself Match clothing according to the weather conditions of the tourism spot(s). Avoid travel to crowded places or during peak seasons Do not litter or pollute; stick to eco friendly products

A Study on Tourism Industry:
In the recent years travel and tourism has seen substantial growth and companies have come up with services meeting the needs of the tourists in a more proactive way. Online ticket booking and offering of tourism packages online, resorts and home stays, medical tourism, spa are some of the developments in the area of travel and tourism.

Tourism industry basically depicts the services offered by companies to its customers who choose to spend a leisure time taking break from their work or travel at their work or travel on honey moon or pilgrimage or studies or as a hobby with their friends or family.

India has huge potential for growth in the domestic as well as international tourism. Though the industry to some extent depends upon the performance of other industries like IT / Electronics / Manufacturing / Automobiles and so on; it is necessary in the current scenario for companies to offer services / tourism packages so that the travel is not localized to few segments / clusters of the market. This helps companies to experience a steady growth in their business.

A tourist would basically look at spending good time with friends / family during their travel period. Hence a company would ideally be interested in offering solutions to the customer depending upon the needs of the tourist like domestic tourism package / international package, adventure sports or wild life, pilgrimage or nature tourism, honeymoon packages, picnics for school kids and so on in an integrated & efficient way at an affordable cost.

Some of the problems / limitations faced by tourists are travel sickness, language, difference in food habits, crowd at tourism spots, family commitments, pollution, tourism period being seasonal, tourists being new to the tourism spot and so on. It is necessary for companies to address these issues so that people enjoy and have a good time during the tour.

Looking at the way ahead domestic and international tourism, sports events like Common wealth games 2010 & ICC Cricket world Cup 2011, medical tourism, identifying of new markets, introduction of innovative tourism packages with integrated service would help companies ensure a sustainable growth in the industry. SmartConsulting 15:23, 11 August 2010 (UTC)