User talk:Stellaloiswriting

Hypebeast Hypebeast Limited is a digital media company based in Hong Kong striving to enrich people’s lives and connect each other through creativity by providing inspirational content to young adults through its various platforms including Hypebeast, Hypetrak, Popbee, and its e-commerce store HBX.

1. History 1.1 Early years Hypebeast.com was established in 2005 as a fashion blog by founder Kevin Ma as a hobby. The term “Hypebeast” was first created within the sneaker community. It refers to an individual who places an importance on finding, purchasing, collecting and selling rare, limited or international products in efforts to impress their peers, all while disregarding price and convenience in order to do so.

The site’s initial purpose was to facilitate readers who were curious as to what sneakers were releasing around the globe, as a conglomeration of information found on forums, chat room and solely spread via word of mouth. Hypebeast also hosts a forum with over 300,000 active members, as well as a diverse and outspoken community of commenters. It has grown to include multi-lingual versions of the core Hypebeast.com portal in Chinese and Japanese. These offer a mix of regional content as well translated and original content in the respective languages.

The site first gained notoriety in 2006 when referenced in Lupe Fiasco’s “Outro” track off the album ‘Food & Liquor’ and later in 2012 on Trinidad James’ single “All Gold Everything” off the album ‘Don’t Be S.A.F.E’ The company is currently headquartered in Hong Kong.

1.2 2005 – 2015

Over the years, Hypebeast.com has evolved into a global media hub, which has since incorporated fashion, technology, automotive, design, art and entertainment news into its coverage.

In 2008, Hypebeast.com was named one of the 50 best websites by TIME Magazine. In the same year, the platform also launched an online video channel Hypebeast TV, a video outlet for interviews, product reviews, and event coverage. In the same year, Popbee.com as a female-centric site that focuses on the latest in fashion, beauty and lifestyle was also launched. In addition, Hypetrak.com, a dedicated music platform that brings news on trending and emerging artists, was formed.

In 2012, Hypebeast.com introduced a quarterly magazine that featured the core content in refined print form. Its inaugural issue featured designer Kris Van Assche as the cover story, with issues following featuring Maison Martin Margiela, A BATHING APE, Hedi Slimane and more. 2012 also saw the launch of the Hypebeast Store (later renamed HBX in 2015) which sold international brands to its audience through a dedicated site and distribution from its Hong Kong-based headquarters. With its mission of find the best products around the world in a consolidated platform, HBX is currently offering 250 brands.

Celebrating its 10th anniversary in 2015, Hypebeast has partnered with adidas for the UltraBOOST UNCAGED. It also has teamed up with the influential streetwear brands Supreme, HUMAN MADE and C.E. for collaborative products. Hypebeast.com was also named as a Webby Award Honoree For Best Cultural Website in 2015 and 2016.

1.3 Hypebeast Limited now On April 11 of 2016, Hypebeast limited filed for an IPO on the Stock Exchange of Hong Kong’s Growth Enterprise Market (GEM), which is specifically designed for emerging companies. Ultimately, the company plans to expand into other regional markets and to focus on improving content and marketing.

2. Properties 2.1 Other Digital Media - HYPETRAK Online music magazine Hypetrak.com was started in January of 2008 in order to provide a     thorough selection of the latest in contemporary music.

- POPBEE Like Hypetrak, Popbee.com was also established in 2008. As a female-centric website, it      caters  to the Asian market with an emphasis on fashion, beauty and celebrities.

2.2 HBX Originally established in 2012 as the HYPEBEAST Store, HBX is a carefully-curated e-commerce portal that offers Hypebeast readers many of the products that are featured on     the website.