User talk:Tejprakashsharma

Distribution management
How the role of companies is getting transformed today ?

Most companies do not sell goods/services directly to final users. A set of intermediaries (called marketing channels/distribution channel) perform a variety of functions.

“A distribution system in place is a vital competition advantage as it represents a corporate commitment to a member of independent organization whose business is distribution.”

Consumers represent the final stop, or terminal point, of the distribution process.

Consumers, by virtue of purchase behavior, have the ultimate veto over the acceptability of all channel arrangements.

Product/customer Management->Management of networks

“Value Network is a system of partnerships and alliance that a firm creates to source, augment and deliver its offering.”

“Marketing channel is a set of independent organizations involved in the process of making a product/service available for use or consumption.” Distribution will continue to be an integral part of corporate marketing strategies.

Six reasons why distribution function is outsourced

l	Motivation level of entrepreneurs

2 	Specialization of work

3 	Survival of the fittest

4 	Economy of scale

5 	Heavier market coverage – smaller customers call them for a variety of 	needs.

6 	Channels provide valuable feedback

Channel structure arrangements represent a fundamental way to gain and maintain competitive superiority. A carefully planned channel strategy may enable a firm to position itself in a way that is difficult for competitors to duplicate.

The potential to gain competitive advantage as a result of channel alignment is why the process of designing and implementing channel arrangements represents a fundamental part of overall marketing strategy.

Functions performed by channels in bound		 out bound Suppliers->Manufacturer-->Dealers>Customers Logistics		 Logistics

Gather information about customer/ competition/ marketing trends l 	Promotion/ communication to trigger purchase 2 	Order placement 3 	Risk taking 4 	Storage and movement 5 	Display of product/ publicity material 6 	Financing of firm’s business by providing working capital 7 	Effect actual transfer of ownership of products

management
Management in all business and human organization activity is simply the act of getting people together to accomplish desired goals. Management comprises planning, organizing, staffing, leading or directing, and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal. Resourcing encompasses the deployment and manipulation of human resources, financial resources, technological resources, and natural resources.