User talk:TheFashionCatalyst

Vicky Marie Sofield (born 11 December 1981) is an Australian fashion blogger and media personality. She is the founder and Director of The Fashioin Catalyst and is also widely known for her charity work within her home city, Perth [|Perth, Western Australia].

Personal Life Vicky was born in Cairns [|Cairns, Queensland] to Alan and Yvette Sofield and is one of four children. Vicky moved to Moranbah, a remote mining town in North Queensland, where her father worked as an electrician. Her parents were divorced in 1994 and have since remarried. Vicky has been dating Australian professional photographer Matt Jelonek since July 2007.

Early Life Vicky was a sport enthusiast at a young age, winning most track and field sporting events from year four onwards until high school. Vicky was selected as the first and only year six female student to take on the role of house captain, this was usually only a role for year seven's, and the sports team went on to win overall that year. Vicky also won the captaincy again in year seven. Whilst enjoying the outdoors Vicky was also very interested in fashion, collecting fashion magazines each month. In year eleven Vicky was Treasurer and also a regular host of a community youth radio station where she also studied Introduction to Radio Workshop. In year twelve and at the age of sixteen, Vicky's father and wife won a small fortune on the lottery and Vicky and her family moved to Karratha, Western Australia in 1998. Vicky lived in Karratha for two years before moving to Perth on her own in 2000 where, aside from a three month stint in Sydney, she has resided since.

Charity Work Vicky was community minded from a young age and went on to assist at Princess Margaret Hospital entertaining on the children's ward for around a year, this was very self rewarding however, Vicky often found it emotionally difficult and decided to change her path of charity work. Vicky assisted with Sids and Kids for one year. In 2006 Vicky went on to assist The Cancer Council as their Volunteer Coordinator at Booragoon Garden City Shopping Centre for their Daffodil Day and Pink Ribbon Day events and is still coordinating to this day. Vicky was selected by The Cancer Council to be the face of their advertising for the 2010 Daffodil Day event in The Community Newspapers for the Booragoon area.

Modelling Vicky had a short career in hair modelling with Lee Wallis Hair Studio in South Perth. Vicky was in print advertising campaigns for the salon. Vicky was selected as a finalist in the L'Oreal Colour Trophy West Australian category in 2005. Vicky later went on to do promotional work.

Blogging and Journalism Vicky was a freelance blogger/journalist for three years before going on to coin The Fashion Catalyst - an online mecca for designers, stylists, models, retailers and the fashion conscious. The Fashion Catalyst is widely known in the international fashion community with both Vicky and The Fashion Catalyst gaining recognition and publication in The West Australian video with Melissa Leo http://au.news.yahoo.com/thewest/lifestyle/a/-/lifestyle/7948360/interactive-fashion-in-fifteen-minutes/, The West Australian Wire Magazine in 2010 http://au.news.yahoo.com/thewest/entertainment/a/-/entertainment/7919209/the-rise-of-the-fashion-blogger/, Scoop Spring Magazine (edition 53) in 2010, WA Today in 2010 http://www.watoday.com.au/lifestyle/lifematters/blogs/pep-talk/a-fashion-bloggers-makeover-challenge/20100930-15yvo.html, Sydney Morning Herald, Brisbane Times and other online and print media publications.

TheFashionCatalyst (talk) 03:21, 2 October 2010 (UTC)