User talk:TyCAM141

Made by Tycam141

Reminder: ROBLOX, "Online Building Toy", characters, logos, names, and all related indicia are trademarks of ROBLOX Corporation, ©2009. Patents pending. ROBLOX Corp. is not affiliated with the LEGO Group, MegaBloks, Pokemon, Nintendo, Lincoln Logs, Yu Gi Oh, K'nex, Tinkertoys, Erector Set, or the Pirates of the Caribbean. ARrrr! The LEGO Group’s position with regard to intellectual property is stated here. Use of this site signifies your acceptance of the Terms and Conditions.

News:

Performance Testing for Ads It’s been several months since we released our exciting feature that allows users to run ads on our website for places, models, and clothing that they have made. It has been a huge success and the quality of our users’ ads continues to improve over time as people figure out what works and what doesn’t.

There’s a lot of information in the wiki to help you get started making your own ads.

Today I want to talk to our advanced-level advertisers who have already run a couple of ads and know their way around the system. I’ve got some tips that will help you performance test your ads to make sure you are getting the most bang for your advertising budget.

Ad Performance Stats

The first thing you need to know about is your Ad Performance Stats. These are the numbers that tell you exactly how good your ad is. Better ads give your more traffic for the same amount of money. This is key.

What do these numbers mean?

Impressions – This is the number of times your ad has been shown on the site. Higher numbers here mean more traffic for you. The main way to make this number bigger is by bidding more tickets when you place an ad.

Clicks – This is the number of times your ad has been clicked. You want this number to be as big as possible.

CTR – “CTR” stands for “Click Through Rate”. This is exactly equal to the probability that someone who sees your ad actually clicks on it. This is the number you most care about.

Bid – This is how much you spent to run your ad. If 100,000 tickets are spent on advertising on Roblox in one day and you bid 1,000 tickets, you will receive 1% of all available user ad impressions that day.

It’s All About the Click Through Rate

CTR is basically a measure of how good your ad is. No one clicks on an ugly ad. It doesn’t matter how many people see your ad if no one clicks on it. A CTR of less than 1% is bad. Most of my ads average between 2-3%. Any ad that has a CTR of higher than 5% is awesome. Remember though, even if your ad has a CTR of 10%, it won’t matter if you’re advertising a place that no one wants to visit or clothing that no one wants to buy. So quality counts everywhere.

Ad Performance Testing – How to Max Out Your CTR

Even if you are a brilliant artist and can make great ads, you can make your ads even better with performance testing.

Performance testing means running experiments to figure out which of your ads is the best.

I did a little experiment a while ago, and made three versions of the same ad for my place, Sword Fight on the Heights IV. Then, I ran all 3 ads at the same time with the same bid.

Which do you think is the best ad? (scroll down for the answer)

Answer: Version 3 is the best. Version 1 is the worst.

How do I know? Version 3 had a CTR of 4.76% – almost 5% of all people to see this ad clicked on it. That’s pretty good. Version 1 scored only 3.15%. That’s ok, but not great.

The Bottom Line

At the end of the day, you have to watch your bottom line. I spent 1000 on each of these ads. With version 3, I got 280 clicks for my 1000 tix. With version 1 I only got 180 clicks. That’s 55% more clicks with version 3. That’s huge!

What to Do Next

An ad’s CTR will usually go down over time as people get bored of the ad and stop clicking on it. Your CTR will also go down if you run your ad too often – if one out of every two pages on Roblox is showing my ad, people are going to stop clicking on it.

You need to keep an eye on your CTR all the time. I’ll run version 3 of my ad until it gets down to around 3.5%. Then I’ll design a new ad.

That’s It For Now

There’s a lot more that could be said about designing great ads. But hopefully this information is enough to get you into the game.

Congratulations. You now know more about internet advertising than most adults.

- Telamon

Posted in: Bits and Bytes, News Comments (0) February 10th 2009 I am Supa Fly

The Supa Fly Fly cap has been awarded to everyone who entered the Lookin’ Good Contest. In total, 9949 caps were awarded. Thanks to everyone who entered!

The contest is now closed. If you didn’t receive a Supa Fly cap, you spelt your username wrong when you entered the contest (doh!)

If you missed this contest, there may be a chance to purchase the Supa Fly cap in the future, you’ll have to keep an eye on our Catalog page.

- Telamon

Posted in: Contests, News Comments (0) February 10th 2009 ROBLOX Lookin’ Good Parade Hey, guess what? Robloxians look good! Check it out.

It’s time to go vote on the looks you think are best. Head over to the event site and browse through voting on the entries. You can also search for your friends to see their look, or page through randomly.

The voting will go until Thursday Feb 12. The top 100 rated looks will get 100 Robux! All the hats and prize Robux will be given by Feb 19.

I can’t wait to see everyone in their Supa Fly Cap!

Small Print: When we are counting the voting we will be factoring out the possibility of cheating. Don’t cheat to get extra votes! Only post asking for votes in the Rate My ROBLOXIAN forum, and on your profile.

Way to look good! There were so many entries it was really hard for me to pick just a few to show in this parade! Great job. Go vote on these and more combinations.

-ReeseMcBlox

Posted in: Contests, News Comments Off February 7th 2009 A Football Player, a Chef, and a Pilot

Sounds like the beginning of a bad joke, right?

Well it’s not.

We’ve got some exciting new hats and faces for sale!

Hats

Cyan Football Helmet – ROBLOXians decided that it was kind of weird to only have one football team, so a second team has recently been created. Naturally, now the two teams are mortal enemies.

Master Chef Hat – The Master Chef is a genetically engineered super chef created in a top secret government military program. He makes excellent souffles.

Pilot Hat – For all your classic aviation needs. I wouldn’t recommend flying a bi-plane without one!

Faces

Poor Man – The owner of this face has just watched their entire fortune vanish before their eyes. That’s why he looks so heartbroken.

Frightful – I figure this goes great with any Halloween hat we’ve ever made.

Sad – The possibilities here are endless. I’m wearing mine with Happy Time Magic Flower Hat. Classic.

Silly Fun – It’s silly. It’s fun. What more is there to say?

- Telamon

Posted in: News Comments (0) February 6th 2009 ROBLOX Lookin’ Good Contest At ROBLOX we have a near infinite supply of awesome looks for your avatar. Now that we’ve added head shapes and faces the possibilities are off the charts! We want to see what sorts of creative things you all are doing with the Stuff you can get for your characters.

This event has two phases: Entry Phase - From now until Sunday Feb 8 at 3pm (Pacific) the entry form will be open. Everyone who enters will get the Supa Fly Cap for free. (It may be for sale later, don’t be mad.)

Voting Phase -From Sunday Feb 8 to Thursday Feb 12 voting will be open on the event site. The top 100 rated looks will get 100 Robux!

How to Enter! Step 1 Get your character decked out with your favorite gear, to make the most awesome look. Put some time and thought into making yourself look super!

Step 2 Grab the image by Right-clicking on your ROBLOX avatar, on your My ROBLOX page. Choose Save Picture As… and put it on your computer. You must save it as a PNG file! Step 3 Go to the event site and use this form to enter [Entry now closed]. Your image must wait for moderation before showing.

That’s all you have to do to enter!

When can you vote? Starting Saturday you can go to the event site and vote. The entries will be shown in random order. Just page through and vote on everything you see. Or search for your friends. The winners are picked by a combination of rating and number of votes.

When will the prizes go out? Everyone who enters gets the Supa Fly Cap. The top 100 rated get 100 Robux. All hats and Robux are to be delivered by Feb 19.

Extra Rules Only images of ROBLOX avatars are allowed. Only one entry per player (do not enter your alternate accounts). Do not make multiple submissions - even if you can’t see your post right away. Do not post again if you change your look.

There will be a parade on Thursday, and another one next week. We are going to show off your awesome combinations! You can discuss this event more and as questions on our forum.

-ReeseMcBlox

Posted in: Contests, News Comments Off February 3rd 2009 For Those of You Who Like Items Everyone likes items! We’ve got a couple new ones for you in the ROBLOX catalog.

Hats

Red Tornado – The Black Tornado has been discontinued now for more than a year, so we felt that it was time to bring back this classic – with a new twist! (haha)

Blue Hat of the Orient – In a previous post I hinted that a blue hat of the orient might be forthcoming, since my avatar really wanted one and I like to keep him happy. It’s priced like the slick-looking piece of loot that it is, meaning you can probably only afford it if you’ve got a serious money-making place. However, at the time of this writing, you could also get it for around 3000 R$, if you head over to the currency exchange and trade for tix.

Faces

We’re also added additional faces to the catalog.

It’s Go Time – The face you wear when it is go time.

Emotionally Distressed Zombie – I just thought it was funny. Not sure how useful this face is.

Blinky – For the ROBLOXian that knows a good joke that he has no intention of sharing.

I Lack Personal Confidence – In the description of this item we ponder the role of videogames as a mechanism for self-knowledge. If you’ve got a bachelor’s degree in liberal arts, you’ll want to write a paper about it.

- Telamon

Roblox news and information
Made by TyCAM141

News Performance Testing for Ads It’s been several months since we released our exciting feature that allows users to run ads on our website for places, models, and clothing that they have made. It has been a huge success and the quality of our users’ ads continues to improve over time as people figure out what works and what doesn’t.

There’s a lot of information in the wiki to help you get started making your own ads.

Today I want to talk to our advanced-level advertisers who have already run a couple of ads and know their way around the system. I’ve got some tips that will help you performance test your ads to make sure you are getting the most bang for your advertising budget.

Ad Performance Stats

The first thing you need to know about is your Ad Performance Stats. These are the numbers that tell you exactly how good your ad is. Better ads give your more traffic for the same amount of money. This is key.

What do these numbers mean?

Impressions – This is the number of times your ad has been shown on the site. Higher numbers here mean more traffic for you. The main way to make this number bigger is by bidding more tickets when you place an ad.

Clicks – This is the number of times your ad has been clicked. You want this number to be as big as possible.

CTR – “CTR” stands for “Click Through Rate”. This is exactly equal to the probability that someone who sees your ad actually clicks on it. This is the number you most care about.

Bid – This is how much you spent to run your ad. If 100,000 tickets are spent on advertising on Roblox in one day and you bid 1,000 tickets, you will receive 1% of all available user ad impressions that day.

It’s All About the Click Through Rate

CTR is basically a measure of how good your ad is. No one clicks on an ugly ad. It doesn’t matter how many people see your ad if no one clicks on it. A CTR of less than 1% is bad. Most of my ads average between 2-3%. Any ad that has a CTR of higher than 5% is awesome. Remember though, even if your ad has a CTR of 10%, it won’t matter if you’re advertising a place that no one wants to visit or clothing that no one wants to buy. So quality counts everywhere.

Ad Performance Testing – How to Max Out Your CTR

Even if you are a brilliant artist and can make great ads, you can make your ads even better with performance testing.

Performance testing means running experiments to figure out which of your ads is the best.

I did a little experiment a while ago, and made three versions of the same ad for my place, Sword Fight on the Heights IV. Then, I ran all 3 ads at the same time with the same bid.

Which do you think is the best ad? (scroll down for the answer)

Answer: Version 3 is the best. Version 1 is the worst.

How do I know? Version 3 had a CTR of 4.76% – almost 5% of all people to see this ad clicked on it. That’s pretty good. Version 1 scored only 3.15%. That’s ok, but not great.

The Bottom Line

At the end of the day, you have to watch your bottom line. I spent 1000 on each of these ads. With version 3, I got 280 clicks for my 1000 tix. With version 1 I only got 180 clicks. That’s 55% more clicks with version 3. That’s huge!

What to Do Next

An ad’s CTR will usually go down over time as people get bored of the ad and stop clicking on it. Your CTR will also go down if you run your ad too often – if one out of every two pages on Roblox is showing my ad, people are going to stop clicking on it.

You need to keep an eye on your CTR all the time. I’ll run version 3 of my ad until it gets down to around 3.5%. Then I’ll design a new ad.

That’s It For Now

There’s a lot more that could be said about designing great ads. But hopefully this information is enough to get you into the game.

Congratulations. You now know more about internet advertising than most adults.

- Telamon

 I am Supa Fly

The Supa Fly Fly cap has been awarded to everyone who entered the Lookin’ Good Contest. In total, 9949 caps were awarded. Thanks to everyone who entered!

The contest is now closed. If you didn’t receive a Supa Fly cap, you spelt your username wrong when you entered the contest (doh!)

If you missed this contest, there may be a chance to purchase the Supa Fly cap in the future, you’ll have to keep an eye on our Catalog page.

- Telamon

Posted in: Contests, News Comments (0) February 10th 2009 ROBLOX Lookin’ Good Parade Hey, guess what? Robloxians look good! Check it out.

It’s time to go vote on the looks you think are best. Head over to the event site and browse through voting on the entries. You can also search for your friends to see their look, or page through randomly.

The voting will go until Thursday Feb 12. The top 100 rated looks will get 100 Robux! All the hats and prize Robux will be given by Feb 19.

I can’t wait to see everyone in their Supa Fly Cap!

Small Print: When we are counting the voting we will be factoring out the possibility of cheating. Don’t cheat to get extra votes! Only post asking for votes in the Rate My ROBLOXIAN forum, and on your profile.

Way to look good! There were so many entries it was really hard for me to pick just a few to show in this parade! Great job. Go vote on these and more combinations.

-ReeseMcBlox

Posted in: Contests, News Comments Off February 7th 2009 A Football Player, a Chef, and a Pilot

Sounds like the beginning of a bad joke, right?

Well it’s not.

We’ve got some exciting new hats and faces for sale!

Hats

Cyan Football Helmet – ROBLOXians decided that it was kind of weird to only have one football team, so a second team has recently been created. Naturally, now the two teams are mortal enemies.

Master Chef Hat – The Master Chef is a genetically engineered super chef created in a top secret government military program. He makes excellent souffles.

Pilot Hat – For all your classic aviation needs. I wouldn’t recommend flying a bi-plane without one! '''

Faces'''

Poor Man – The owner of this face has just watched their entire fortune vanish before their eyes. That’s why he looks so heartbroken.

Frightful – I figure this goes great with any Halloween hat we’ve ever made.

Sad – The possibilities here are endless. I’m wearing mine with Happy Time Magic Flower Hat. Classic.

Silly Fun – It’s silly. It’s fun. What more is there to say?

- Telamon

ROBLOX Lookin’ Good Contest At ROBLOX we have a near infinite supply of awesome looks for your avatar. Now that we’ve added head shapes and faces the possibilities are off the charts! We want to see what sorts of creative things you all are doing with the Stuff you can get for your characters.

This event has two phases: Entry Phase - From now until Sunday Feb 8 at 3pm (Pacific) the entry form will be open. Everyone who enters will get the Supa Fly Cap for free. (It may be for sale later, don’t be mad.)

Voting Phase -From Sunday Feb 8 to Thursday Feb 12 voting will be open on the event site. The top 100 rated looks will get 100 Robux!

How to Enter! Step 1 Get your character decked out with your favorite gear, to make the most awesome look. Put some time and thought into making yourself look super!

Step 2 Grab the image by Right-clicking on your ROBLOX avatar, on your My ROBLOX page. Choose Save Picture As… and put it on your computer. You must save it as a PNG file! Step 3 Go to the event site and use this form to enter [Entry now closed]. Your image must wait for moderation before showing.

That’s all you have to do to enter!

When can you vote? Starting Saturday you can go to the event site and vote. The entries will be shown in random order. Just page through and vote on everything you see. Or search for your friends. The winners are picked by a combination of rating and number of votes.

When will the prizes go out? Everyone who enters gets the Supa Fly Cap. The top 100 rated get 100 Robux. All hats and Robux are to be delivered by Feb 19.

Extra Rules Only images of ROBLOX avatars are allowed. Only one entry per player (do not enter your alternate accounts). Do not make multiple submissions - even if you can’t see your post right away. Do not post again if you change your look.

There will be a parade on Thursday, and another one next week. We are going to show off your awesome combinations! You can discuss this event more and as questions on our forum.

-ReeseMcBlox

Posted in: Contests, News Comments Off February 3rd 2009 For Those of You Who Like Items Everyone likes items! We’ve got a couple new ones for you in the ROBLOX catalog.  Hats

Red Tornado – The Black Tornado has been discontinued now for more than a year, so we felt that it was time to bring back this classic – with a new twist! (haha)

Blue Hat of the Orient – In a previous post I hinted that a blue hat of the orient might be forthcoming, since my avatar really wanted one and I like to keep him happy. It’s priced like the slick-looking piece of loot that it is, meaning you can probably only afford it if you’ve got a serious money-making place. However, at the time of this writing, you could also get it for around 3000 R$, if you head over to the currency exchange and trade for tix.

Faces

We’re also added additional faces to the catalog.

It’s Go Time – The face you wear when it is go time.

Emotionally Distressed Zombie – I just thought it was funny. Not sure how useful this face is.

Blinky – For the ROBLOXian that knows a good joke that he has no intention of sharing.

I Lack Personal Confidence – In the description of this item we ponder the role of videogames as a mechanism for self-knowledge. If you’ve got a bachelor’s degree in liberal arts, you’ll want to write a paper about it.

- Telamon

Reminder:

ROBLOX, "Online Building Toy", characters, logos, names, and all related indicia are trademarks of ROBLOX Corporation, ©2009. Patents pending. ROBLOX Corp. is not affiliated with the LEGO Group, MegaBloks, Pokemon, Nintendo, Lincoln Logs, Yu Gi Oh, K'nex, Tinkertoys, Erector Set, or the Pirates of the Caribbean. ARrrr! The LEGO Group’s position with regard to intellectual property is stated here. Use of this site signifies your acceptance of the Terms and Conditions.

Speedy deletion nomination of Tycam141


A tag has been placed on Tycam141, requesting that it be speedily deleted from Wikipedia. This has been done under the criteria for speedy deletion, because the article seems to be unambiguous advertising that only promotes a company, product, group, service or person and would need to be fundamentally rewritten in order to become an encyclopedia article. Please read the general criteria for speedy deletion, particularly item 11, as well as the guidelines on spam.

If you can indicate why the subject of this article is not blatant advertising, you may contest the tagging. To do this, please add  on the top of Tycam141 and leave a note on |the article's talk page explaining your position. Please do not remove the speedy deletion tag yourself, but don't hesitate to add information to the article that would help make it encyclopedic, as well as adding any citations from independent reliable sources to ensure that the article will be verifiable. Feel free to leave a note on my talk page if you have any questions about this.   RichardOwen97  talk