User talk:UdayaBhaaskarBulusu

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B UDAYA BHAASKAR

Contact: +91 9951354542, +91 9246563252, 40 6545 6252 (R) E-Mail: bhaaskar@techie.com, bubhaaskar@techie.com

As a Senior Management Personnel to provide leadership and direction and coordinate all activities of the company in accordance with the goals and objectives of the organisation to safeguard and grow the assets of the organisation for future generations while providing sound returns.

AN OVERVIEW

à Proactive leader with more than 22 years of experience to facilitate the operations and deliberations of the Company and the fulfillment of the Company's role and responsibilities under its mandate.

à Specialized in Strategic Planning, Sales & Marketing, Business Development, Product Launches, Techno-Commercial Operations, P&L Management, Key Account Management, Channel Sales & Team Management.

à As a CEO, accountable to the Company and acts as a direct liaison between the Company and management.

à Presently serving M/s McCoy Group, Hyderabad as Chief Executive.

à Manage the affairs of the Company, including ensuring that the Company is organized properly, functions effectively and fulfils the roles and responsibilities under its mandate;

à Serve as the interface between the Company with management;

à Ensure management are aware of the concerns of the Company;

à At the request to provide advice on major policy issues;

à To ensure management strategies, plans and performance are presented to the Company;

à Lead the Company in determining that the Corporation has an effective senior management team below;

à Mentor and counsel new members of the Company;

à Manage Company meetings including establishing the schedule and agenda and presiding as General Manager - Business Development & Customer Support;

à Be available, as needed, to any Management of the Company; and

à Preside as General Manager - Business Development & Customer Support at meetings.

à Provide leadership to ensure that the Company has the ability to function independently of management of the Corporation;

à Recommend, where necessary, the holding of special meetings of the Company;

à Review with the Company items of particular importance for consideration by the Company;

à Ensure that the independent directors have the opportunity to meet when required, and review with the Company determinations of such meetings;

à Serve as a member; and

à Develop the agenda for Management meetings;

à Preside as General Manager - Business Development & Customer Support over each meeting of the Management;

à Ensure that all items requiring Management approval and all Management recommendations to the Company are appropriately tabled to the Company;

à Ensure the proper flow of information to the Management and review the adequacy and timing of documentary materials in support of management's proposals;

à Ensure that external advisors retained or to be retained by the Management are appropriately qualified and independent;

à Ensure an open and frank relationship with the Management, management, and the Corporation's internal and external auditors;

à Attend every meeting of Management and respond to such questions from Management as may be put to the Top Management;

à Perform such other duties and responsibilities as may be requested by the Company from time to time.

à Approve the agenda for Management meetings;

à Ensure that special advisors retained or to be retained by the Management at the request of directors or other Managements of the Company are appropriately qualified;

à Ensure an open and frank relationship with the Management and management;

à Determine which officers of the Corporation and/or principal operating subsidiaries should attend Management meetings;

à Ensure that the Management's advisors attend meetings of the Management as necessary; and

à Provide leadership and vision for the Corporation;

à Develop and recommend strategic plans to the Company that ensure the Corporation's profitable growth and achievement of its business objectives;

à Successfully implement the business and operational plans of the Corporation;

à Review and report regularly to the Company on the overall progress and results against operating and financial objectives and initiate courses of action for improvement;

à Ensure that processes and systems are in place that enable the General Manager - Business Development & Customer Support to keep the Company fully informed on all material undertakings and activities of the Corporation and any material external factors emanating from industry, financial markets, governments and regulators;

à Act as a liaison between management and the Company;

à Authorize commitment of corporate resources in the ordinary course of business in order to pursue the approved strategic plans and objectives of the Corporation provided, however, that major commitments, exposures and risks will be reported to the Company on a regular and timely basis;

à Ensure effective disclosure controls, internal controls and management information systems are in place;

à Ensure effective communications and appropriate relationships are maintained;

à Establish and regularly review with the Company a plan for senior management development and succession;

à Maintain a positive work climate that is conducive to attracting, retaining and motivating top-quality employees at all levels;

à Ensure that the Corporation maintains high standards of ethics, corporate citizenship and social responsibility. Expertise in market plan execution, account management with skills in P&L Management, Product Launch, Creating Pull for Product, Competitor Analysis, etc.

à Implementing innovative methods to bring about significant changes in organizing sales training & development activities at all levels.

à Demonstrated abilities in expanding the market, product management and generating new business.

à Possess accomplished qualifications in capturing market opportunities for accelerating product promotion activities and conducting extensive market research.

à Proven track record of escalating profitability levels by effective strategic management.

à Have shown success in securing several profitable businesses by holding techno-commercial negotiations with clients/ SMB customers.

à Deft in developing channel partners for deeper market penetration and enhanced sales.

à Exceptional communication skills with demonstrated abilities in training, team building & driving sales team to highest echelons of performance.

KEY FUNCTIONAL STRENGTHS

Strategic Management: Strategizing business directions ensuring profitability in line with organizational objectives. Formulating business plan for overall development & accomplishment of top and bottom-line profitability. Handling overall business operations for conceptualizing & implementing sound business strategies for accomplishment of sales targets.

Marketing / Business Development:

Developing new clients and negotiating with them for securing profitable business. Forecasting sales targets and executing them in a given time frame thus enhancing clientele. Giving products demonstration/ presentations to clients for securing profitable business. Organizing promotional programs & participating in exhibitions for greater brand visibility.

Market Research: Exploring business potential, opportunities & clientele to secure profitable business volumes.

Designing & implementing marketing plans for augmenting business volume by enhancing brand visibility as well as recall. Identifying prospective clients from various sectors, generating business from the existing, thereby achieving business targets.

Product Management: Framing strategies for establishing greater awareness about the company & its products.

Enhance sales productivity of the front-line by implementing enhanced sales productivity metrics in the communication front. Building brand focus in conjunction with operational requirements; utilizing market feedback & personal network to develop marketing intelligence for positioning the products to effectively reach the target segments. Utilizing market feedback & personal network to develop marketing intelligence for formulating plans (both strategic as well as tactical) for the brands.

Techno-commercial Operations: Preparing technical & commercial proposals along with handling tender/ contract / billing related formalities & documentation. Preparing technical specifications & scope, deliverables, estimates, billing schedules, evaluation of quotes & placement of orders.

Training and Development: Conceptualizing & developing training & development initiatives of new & existing employees for improved productivity, building capability and quality enhancement.

Administering the annual calendar planning through competency mapping, program execution, evaluation & feedback analysis.

Determining training needs & referring candidates for undergoing programs to enhance efficiency in overall operations towards the accomplishment of overall corporate objectives.

Key Client Management: Building and strengthening relationships with key accounts; ensuring high customer satisfaction by providing them with complete product support. Assessing the requirements & conducting negotiations for delivering services to key clients. Ensuring speedy resolution of queries & grievances to maximize client satisfaction levels.

Channel Management / Distribution; Planning & delivering distribution depth, coverage & Sales. Monitoring collection & outstanding payments. Establishing sustainable local partners and build relationships with Partners. Planning and managing sales through distributors and other relevant sales outlets. Responsible for managing the sale through a specific set of OEMs, EPC Contractors, Project Engineering & Management Consultants.

Team Supervision: Leading, mentoring and motivating teams while ensuring compliance to the laid guidelines. Imparting training to the team members and channel partners for enhancing their skill levels.

PROFESSIONAL BACKGROUND

Since Dec’09 with M/s McCoy Group, Hyderabad as Chief Executive Officer

Basic objective: As a Chief Executive to provide leadership and direction and coordinate all activities of the company in accordance with the goals and objectives of the organisation to safeguard and grow the assets of the organisation for future generations while providing sound returns.

Key Responsibilities

As a Chief Executive is to invest with broad responsibilities and authority. Portions of these are to delegate and the overall responsibility of the sustainability and profitability of the business.

1)      Business Development

International – both developing the network    and developing markets in new countries New products – researching and testing Acquisitions – identifying and investigating

2)      Management

Strategic plan in coordination with staff and    directors Business plan for each unit

3)      Personnel

Ensure the development and maintenance of    equitable personnel polices which are consistent with corporate policies     and industry and markets in which the company operates recognising that     “ability to pay” will always influence the level of remuneration. Protect the interest and welfare of employees    and establish suitable communication lines with them or their representatives. Determine limitations of authority for direct    reports covering expenditure, contracts, personnel actions and the like Appoint, with approval from the Board where    necessary, executives who report the CEO Direct and determine promotions, demotions, dismissals    and other actions needed. Recommend remuneration changes for all    supervisory personnel. Control the use of consultants and services    provided by others, and at the same time as developing these skills in     employees where possible.

4)      Compliance

Compliance with legislation and regulatory    bodies is monitored. Timely accurate reporting to the Board of    Directors Timely regular reporting to the New Zealand    Stock Exchange

5)      External Stakeholders

Timely and regular reporting to the    shareholders Maintaining a professional standard in all    communications and services to customers & OEMs. Participation in tradeshows in    partnership with locally-based customers & OEMs at once each year in     each region of operation.

6)      Finance

Preparation of budget for approval by the    Board of Directors in March each year. Reporting against budget monthly to the    directors, explaining any variations and defining actions to be taken if     budgets not met. Review increases in costs of any major items    of raw materials, component or labour service charges. Ensure the adequacy and soundness of the    company’s financial structure reviewing all capital expenditure requests     and arrangements for additional finance-funds

Relationships

Also accountable to the Chairman of the Board for internal relationships with direct reports and for external relationships with suppliers, customers, the industry and government.

The conduct of these relationships may be delegated but not so far as to avoid the ultimate accountability for the morale of the employees, the image of the company or its standing in the community at large.

Internal relationships are with

·        Financial Controller

·        Products manager

·        Wholesalers

·        Orchard owners

·        Legal adviser

Since Aug’06 to Dec’09 with M/s Rolon Seals, Adarsh Nagar, Hyderabad as General Manager (Business Development & Customer Support)

Role:

4  Achieving the market share and its operational expansion & executing the organizational objectives.

4  Devising strategies for developing the market & new avenues for existing products & services.

4  Functioning as a part of the senior management team and controlling the business strategies and activities of the company.

4  Performing the functions of administration, customer services, financial control and human resources of the countries. Preparing forecast, quarterly & yearly budgets and the annual business plans for the head office.

4  Heading the sales team & generating the business growth.

4  Analysing the low margins performance products and negotiating for prices and non-core business activities and products.

4  Expanding the existing Key Accounts and OEM customers at the same time.

4  Acquiring new key accounts by travelling (70%) throughout India.

4  Establishing a strong contact network and strategies for business growth.

4  Imparting training to the entire team & facilitating support to them in overcoming the problems.

4  Functioning as In charge of company’s day-to-day activities including the management of cash & fund flow operations. Looking after the successful operation of the sales, finance, service, & spares parts departments and controlling & converting as profit-making centers including existing and new start-up.

4  Demonstrating technical presentations to customers.

4  Playing a major role in the operations like: customer service, advertising, inventory control, and meeting financial plans and goals set by the CEO.

4  Establishing competitive and profitable pricing models and supporting the product distribution sales.

4  Orchestrating effective marketing promotions to drive revenue

4  Handling the service oriented problem analysis and design / production fault minimization.

Attainments:

4  Increased the sales turnover of at least 30% year on year growth while maintaining healthy profit margins.

4  Achieved a break-thru in bagging the high valued turnkey project orders and continuously performing consistently in the Seals Industry.

4  Established the branches at Bangalore, Mumbai, Vijayawada, Chennai and Baroda as part of business expansion program.

4  Delivered sales of Rs. 51.63 Millions to achieve a Target of Rs. 82.36 millions, 108.76 millions & 126.86 millions for the years 2007- 08, 2008- 09 & 2009- 10 consequently with a net profit of 16.32% in first 6 Months of Operations & Average Net Profit of the Financial Years was 22.63%.

4  Generated net sales of Rs. 12.86 millions in current financial year with an average net profit of 21.54%.

4  Coordinated and executed the large projects of high valued with multi-dimensional techno-commercial involvement for Pharmaceuticals, Agro-Chemical & Special Application Products and out-performed the management expectations.

4  Successfully launched new avenues of consistent revenue for increasing annual unit sales by 22 to 25% in every branch.

4  Initiated product & technology presentations and imparted training for the internal sales force and various customers by defining the value engineering services offered.

4  Exhibited products at trade shows and attended trade shows to review competitors’ products.

Feb’03 to Aug’06 with Ms/. Revolve Group, Revolve Engineers & Revolve Engineers Pvt. Ltd., B.S. Begumpet, Hyderabad as Dy. General Manager (Marketing)

Role:

4  Expanding the business and generating revenue for the heavy engineering division (heavy engineering fabrication division).

4  Supervising the new business development operations and preparing conference reports for the perusal of division & management.

4  Representing the institution for the improvement of sales, brand image and organisation structure.

4  Functioning as ISO – Management Representative & establish competitive and profitable pricing models.

4  Playing a major role in the promotional activities to drive revenue.

4  Minimization of Service Non-Conformities

Attainments

4  Acquired and executed Rs.82.52 millions single heavy engineering project order in less than 6 months span.

4  Executed Rs. 93.28 millions water treatment systems including components sales for large mutli facilitation commercial projects.

4  Registered an average growth of 25 - 30% year for the year 2004 to 2007.

4  Entrusted to formulate and implement the Win Strategy on strategic pricing policies across all product mix within the different market segments in Asia for the OEM markets.

4  Entrusted to work in a parent company of the group (called Revolve Engineers) specialized in high valued, multi-dimensional, multi-specialized products

4  Generated net sales of Rs. 126.7 Millions with annual turnover of Rs. 146 millions.

4  Coordinated and executed large projects of high valued with multi-dimensional techno-commercial involvement (HVAC & Pressure Boosting Segment) and out-performed the management expectations.

4  Launched new avenues of consistent revenue generation by increasing annual unit sales.

4  Interfaced  with various National & International Consultants, PMCs and Contractors and created the Value engineering by re-defining the product and its utility.

4  Analyze competitive product offerings in terms of features and benefits as well as price points.

4  Conduct product & technology presentations and training for the internal sales force and various National & International Consultants, PMCs & Contractors by defining the Value Engineering services offered; with which new dimensional high profitable avenue was developed and increased revenue generation.

4  Demonstrated the products at trade shows and attend trade shows to review competitors’ products.

Jul’99 to Feb’03 with Ria Engineers Private Limited, Jalvayu Vihar, Kukatpally, Hyderabad as Asst. General Manager (Marketing & Projects)

Role:

4  Spearheading the Marketing team comprising of 18 individuals, 4 Deputy Managers, 10 Marketing Engineers, 2 Project & Customer Relation Officers and 2 project Administrative/ Accounts Support staffs.

4  Encompassing & heading the entire markets of India.

4  Handling the heavy engineering (fabrication) turnkey project management operations under stringent quality norms of national & international codes & standards.

4  Mapping business opportunities for existing and new customers with new product offerings.

4  Interfacing with the heavy industries like Steel Mills, Quarries, Fertilizers, Dairy Cement, Sugar Power Plants, Pulp & Paper Mills, Oil Refineries, Petrochemical Marine & Ship Management, Oil & Gas.

4  Providing services to the Medium Industries like: Bulk Drugs, Pharmaceuticals, Dye Intermediates, Chemicals, Pesticides, Fruit Pulp, Breweries, Wood Mills, Palm Oil & Rubber Mills, Construction and Engineering Services. Light Industries are the, Food, Printing, Automotive and Services.

4  Functioning as a ISO – Management Representative

4  Establishing competitive and profitable pricing models.

4  Demonstrating technical presentations to various national & international EPC Contractors, Project Management Consultants & Project Engineering Consultants.

4  Coordinating with various National & International Third Party Inspection Quality Agencies

4  Ensure Qualitative Production meeting various National & International Codes & Standards

4  Confirming the Design & Engineering meets the criterions of various National & International Standards

4  Evaluating & determining the requirements of the projects.

4  Minimizing the non-conformities of production.

Attainments

4  Highly applauded for bagging & executing more than 22 prestigious heavy engineering projects while working with various national & international consultants & EPC contractors under stringent quality surveillance of various national & international codes & practitioners.

4  Played a major role in designating the import substitutions division to yield high profits with high valued revenue generation.

4  Registered a growth of Rs. 1200 million in sales revenue with a net profitability of 18-22% with an average sales increment of 18-20% every year.

4  Attended various national & international level techno-commercial meetings and made successful presentation of complete range of company’s product & services.

4  Re-Defined the role, vision, mission & objectives of the company and made a new dimension for the company and management.

4  Rendered solutions in framing the functional reports complying to various national & international quality surveillance codes & standards.

4  Ensuring that the organization has got a proper reorganization in national & international operations.

4  Attended management & marketing training programs and reorganized the organization & its structure.

Feb’95 to Jul’99 with AVU Engineers Private Limited, Hyderabad as Sr. Manager (Marketing & Projects)

Role:

4  Boosting the sales of the products like: Waste Heat Recovery Systems, Power & Industrial Boilers, Pressure Vessels, Heat Exchangers & Process Equipment.

4  Heading the National Marketing Office & factories in Hyderabad Taiwan & overseeing the exports to Asia Pacific, Middle East, Europe, North America and Latin America.

4  Functioning as an OEM for turnkey projects to bidding for tenders.

4  Liaising with the decision makers in the Turnkey Project Consultants & EPC Contractors.

Attainments:

4  Accomplished major projects like Paradeep Phosphates, FACT Ambalmadugu, IFFCO Kalol, RCI, GNFC, GFCL, CFL, NFCL, Oswal Fertilizers, IOCL Haldia & Panipat Projects, TATA Chemicals, Chambal Fertilizers, Numalighad Refineries and Environment Projects.

4  Headed the marketing team & national representatives for more than 26 national heavy engineering projects in the arena of Heat & Mass Transfer and increased the sales revenue by more that 180% in the tenure.

4  Launched industrial & power boilers division and imported products substitutions segment as one of the core arenas for better profitability and high value revenue generation.

4  Developed an integrated approach to increase sales results, product awareness and brand image.

4  Generated business from new and existing core-customer bases.

4  Secured targeted media endorsement & devised new revenue generation avenue openings and brand integration for the best potential revenue bases.

4  Analyzed regular sales reports and tailored each marketing profit-plans with market leadership.

4  Maximized the profits by 21% for each new avenue and total sales averaging 12%.

Sep’91 to Feb’95 with Shanthi Boilers Private Limited, Ranigunj, Secunderabad as Marketing Manager

Role:

4  Generating revenue from the Industries like:  the Refineries, Energy Oil & Gas, Petro-Chemical, OEMs, Pharmaceutical, Pulp & Paper, Marine, Chemical, Electronics, Building & Construction.

4  Imparting technical trainings and coordinating seminars for end-user customers & Project Consultants

Attainments:

4  Generated record sales of Rs. 8.0 Million order with a success rate of 98% & acquired new customers database for the organization.

4  Developed an innovative & integrated approach to increase sales and brand image with a key foci to out beat the unhealthy competition in the market and to maximize sales growth

4  Registered 17% increase for each product line and total sales averaging 10%.

4  Entrusted with the additional responsibility of office manager to tune the organization as profit making centre.

4  Extended additional support to the Director in promotions, special events and projects

4  Monitored & reorganized the customer service department consisting of 8 persons in a proper manner.

4  Determined sales forecasts for proposed new and existing products & and justified new product development investments through an IRR and NPV analysis.

4  Restructured the product pricing and gross margin goals for existing products annually and established new product pricing.

4  Developed & implemented launch plans for new products.

Jul’89 to Sep’91 with RPK Industries Private Limited, IDA Mallapur, Hyderabad as Assistant

(Manager Marketing)

Attainments:

4 Demonstrating the prepared materials before the customers for generating the sales.

4 Processed incoming orders, coordinated dispatches and handled customer-related issues.

VOLUNTARY ASSIGNMENTS

4  Voluntary Consultant in the arena of Operations Research and Business Management for Micro and Mini Enterprises and played active role in design & implementation of Medical & Health Care Networks since 1995.

SEMINARS

4  Actively participated in Social & Culture Activities and Voluntary attended different educations, seminars and conferences like listener and teacher for elevators for the standards, technical regulation, certificates and accreditations procedures since 1987.

TRAININGS

4 Central Institute of Tool Design – Machine Tool Design Certificate

4 Danfoss Variable Frequency Drives Operational & Sales Training Programs.

4 Grundfos Effective Selling & Project Consultancy Programs.

4 Undergone Voluntary Training on CMOS Testing and Electronic Circuit Testing & Repairing.

4 Radio Antenna Design Technologist.

CERTIFICATIONS

4 Mercury International Effective Selling & Marketing Management Training Programs

IT SKILLS

4 Well versed with MS Office, C Language, Database Management, LISP, FORTRON, Clipper, COBAL & PASCAL.

SCHOLASTICS

4 Bachelor of Sciences in Mathematics, Electronics and Computer Sciences from Osmania University in 1989

4 Master of Sciences in Mathematics from Osmania University in 1991

4 Master of Sciences in Applied Mathematics from Osmania University in 1993

4 Master of Business Management in Marketing from Osmania University in 1992

4 Master of Business Management in Finance  from Osmania University in 1995

4 Master of Business Management in Human Resource from Pondichery University in 1998

4 Master of Business Management in Operations Research from Indian Statistical Institute in 1996

4 Master of Administration in Economics from Osmania University in 1994

4 Master of Administration in Psychology from Osmania University in 1996

4 Post Graduation Diploma in Advanced Marketing from Indian Institute of Advanced Management in 1991

4 Post Graduation Diploma in Computer Applications from Pondichery University in 1992

4 Master of Business Management in Marketing from Osmania University in 1992

4 Post Graduation Diploma in Industrial Relation & Personnel Management from Indian Institute of Personal  Management in 1995

4 Post Graduation Diploma in Financial Analysis from ICFAI in 1996

PERSONAL SNIPPETS

Permanent Address        49-266/2/E (Plot No. 224), Padma Nagar Phase I, Behind IDPL Colony, Chintal: 500037, Hyderabad: A.P. India

Date of Birth:                      26-04-1970