User talk:Vaishnavi Agrawal

spamming wisdomjobs.com and intellipaat.com
You may be blocked from editing without further warning the next time you insert a spam link. Persistent spammers may have their websites blacklisted, preventing anyone from linking to them from all Wikimedia sites as well as potentially being penalized by search engines. Jytdog (talk) 20:10, 22 August 2017 (UTC)

Reverted edits made to Services Marketing
I regret that I have reverted a recent edit made to the page on Services marketing.

The article, in its current form mentioned the four 'most commonly cited characteristics of services, namely

1. Intangibility – services lack physical form; they do not interact with any our senses in a conventional way, they cannot be touched or held.
 * Implications of intangibility: Ownership cannot be transferred, value derives from consumption or experience, quality is difficult to evaluate prior to consumption or purchase.

2.Inseparability – production and consumption cannot be separated (compared with goods where production and consumption are entirely discrete processes)
 * Implications of inseparability: Services are typically high contact systems and are labour-intensive; fewer opportunities to transact business at arm's length, fewer opportunities to substitute capital for labour; subject to human error.

3.Perishability – service performances are ephemeral; unlike physical goods, services cannot be stored or inventoried.
 * Implications of perishability: Demand is subject to wide fluctuations, no inventory to serve as a buffer between supply and demand; unused capacity cannot be reserved; high opportunity cost of idle capacity.

4.Variability (also known as heterogeneity) – services involve processes delivered by service personnel and subject to human variation, customers often seek highly customised solutions, services are inherently variable in quality and substance.
 * Implications of variability: Service quality is difficult to manage; fewer opportunities to standardise service delivery.

The source for this was a highly reputable article published in the leading marketing journal by three eminent scholars active in the area of services marketing; Zeithaml, V.A, Parasuraman, A. and Berry, L.L., "Problems and Strategies in Services Marketing," Journal of Marketing, Vol. 49, No. 2, 1985, pp. 33-46. In my own experience, these four characteristics are the most often cited in texts on services marketing. Certainly, some scholars do identify other unique characteristics - but the key here is that the four mentioned are the most frequently cited in the literature

You added three other characteristics of service from a different source, and suggest that they are somehow different by introducing them as three other characteristics: Non-transferable- The ownership of service cannot be transferred to anyone else. The person who purchases a service can only experience it. The experience cannot be transferred to anyone other than the consumer.  (Comment: This is already mentioned as an implication of intangibility, and therefore adds no new value to the existing content) Non-refundable/returnable- The service once consumed cannot be returned or the money paid in exchange cannot be received back. It is produced and consumed at the same time. (refer to inseparability) (Comment: This is already mentioned as an implication of inseparability and therefore adds no new value. It is saying the same thing, albeit using different language)

Service Quality difficult to control- The service quality varies from person to person and hence it is pretty hard to keep the quality at the same level. (Comment: This point is expressly mentioned in item 4, variability and is also indicated as an implication of variability. This therefore adds no new value

The three characteristics that were added do not add any new ideas to the article. They simply repeat existing ideas, sometimes using different terminology. The source used for these so-called new criteria is a blog which is far from a leading academic source. Wikipedia articles should make use of high quality sources such as text-books, journal articles and newspaper articles. Wikipedia articles are expected to present a basic overview of a given subject by reference to the thinking from leading practitioners and scholars. Articles should present ideas as simply and clearly as possible. Adding new material using different terminology and suggesting that it is somehow different to the content that is already there adds to confusion rather than adding to clarity.

It may have been possible to add some of this material by trying to integrate it with the pre-existing content. But simply tacking it on as an afterthought is not helpful.

For all these reasons, I am sorry that I have had to revert your recent editing changes. BronHiggs (talk) 09:26, 24 August 2017 (UTC)