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‪Noel Capon‬

Noel Capon is the R.C. Kopf Professor of International Marketing, Columbia Business School. Professor Capon held faculty positions at UCLA Graduate School of Management and Harvard Business School before joining Columbia. He served as Chair of Marketing at both UCLA and Columbia. He has been visiting professor at INSEAD (France) The Hong Kong University of Science and Technology (HKUST), and the China Europe International Business School (CEIBS), Shanghai, PRC.

Professor Capon is an experienced educator. He has taught marketing, and sales and strategic account management courses to MBA and EMBA students at Columbia and at many educational institutions as a visiting professor. He also contributes extensively to Columbia Business School's Executive Education and has designed, directed, and taught in a wide variety of marketing, sales management, and strategic and global account management programs. He also designs, directs and teaches in numerous custom programs for major corporations globally. Professor Capon co-founded The Chief Sales Executive Forum, now in its 10th year.

Professor Capon has published over 60 refereed articles and book chapters, and has published more than 20 books. •	Research books include Corporate Strategic Planning (Columbia 1988); Why Some Firms Perform better than Others: Towards a More Integrative Explanation (Kluwer 1996); and Planning the Development of Builders, Leaders and Managers of Twenty First Century Business (Kluwer 1996). •	Casebooks include The Marketing of Financial Services: A Book of Cases (Prentice-Hall 1992) and The Asian Marketing Case Book (Prentice Hall 1999). •	Sales and Strategic Account Management books include Key Account Management and Planning (Free Press 2001); Managing Global Accounts (Wessex 2008); Strategic Account Strategy (Wessex 2011); and Sales Eats First (Wessex 2011). •	Managerial Marketing books include Total Integrated Marketing (Free Press 2003) and The Marketing Mavens (Crown Business 2007).

In recent years, Professor Capon has attempted to address the major social issue of the high price of college education by focusing on textbooks in marketing. Appalled by the high price of marketing textbooks, often exceeding $200, Professor Capon launched his own publishing company to offer students high quality marketing textbooks at low prices. As a result, students may purchase Managing Marketing in the 21st Century (600 pages) (3rd Ed.) (Wessex 2012) and Capon’s Marketing Framework (300 pages) (Wessex 2009) for $29.70 both as printed and e-books; students save $200 versus textbooks from leading publishers. Students may also access these books FREE online for 14 days, then Pay What They Think It’s Worth!

Professor Capon’s textbooks are also published in China (English and Mandarin), in Russian, and in Spanish. He also offers a companion marketing planning workbook, The Virgin Marketer (Wessex 2007) and several Student Study Guides. As an additional way of emphasizing his concern for student financial well-being, Professor Capon donates $1 from each sale to various educational charities

Personal Professor Capon is married to Deanna Kuhn; they have four children

External links • Professor Capon’s personal information < http://www.axcesscapon.com/professor-capon/about-noel-capon> Professor Capon’s published articles < http://www.axcesscapon.com/professor-capon/professor-capons-published-articles> ▪	Professor Capon at Columbia (includes link to CV) (http://www4.gsb.columbia.edu/cbs-directory/detail/494927/Noel+Capon) ▪	Capon’s Blog (http://www.axcesscapon.com/blogs/professor-capon)